How to Start a Copywriting Business in 2025: Step-by-Step Guide & Checklist

Researching Your Copywriting Business Idea

What Services Do Copywriters Offer? 

The good news is, if you’re looking for a career that’s varied and works across a lot of different client types, copywriting might be perfect for you! 

Copywriters offer a range of services that help businesses get their message across in a clear and persuasive way. Understanding these different skill sets and service types can help you figure out where you might want to focus. Here’s an overview of the key services you can offer:

#1. B2B Copywriting
B2B (business-to-business) copywriting is all about creating content for other businesses. You might write things like white papers, case studies, or email campaigns that help businesses connect with other businesses, build relationships, and drive leads.

#2. B2C Copywriting
B2C (business-to-consumer) copywriting focuses on writing content that speaks directly to customers. This includes ads, product descriptions, website content, and social media posts that engage customers and encourage them to take action, like making a purchase or signing up for a newsletter.

#3. Ad Copywriting
If you’ve got a knack for short, punchy content, ad copywriting might be your thing. This type of writing includes everything from digital ads (like Google or Facebook ads) to traditional print ads. The goal is to grab attention fast and get people to act right away — whether that’s clicking on a link, buying a product, or checking out a service.

#4. Brand Copywriting
Brand copywriting helps businesses communicate their identity and message. This could involve crafting taglines, mission statements, and core messaging that reflect the company’s values and connect with their target audience. Great brand copywriting helps businesses tell their story in a way that resonates.

#5. SEO Copywriting
SEO copywriting involves writing content that helps businesses get found online. By focusing on keywords, search engine best practices, and creating content that both people and search engines love, SEO copywriters help businesses increase their visibility and drive traffic to their sites.

#6. Website Copywriting
Website copywriting is all about creating content that guides visitors through a site and convinces them to take action. Whether it’s writing for landing pages, service descriptions, or blog posts, website copywriters craft content that captures attention and leads people toward becoming customers.

#7. Social Media Copywriting
Social media copywriting is focused on creating short, engaging content for platforms like Facebook, Instagram, X (formerly Twitter), and LinkedIn. It’s about being conversational, fun, and informative — all while encouraging engagement, driving traffic to other content, or promoting offers and services.

#8. Email Marketing Copywriting
Email marketing copywriting is key to building lasting relationships with customers. From newsletters to promotional emails, this kind of writing is designed to engage readers, keep them interested, and encourage them to take the next step in the sales process — whether that’s making a purchase or joining an event.

#9. Sales Copywriting
Sales copywriting is focused on writing content that motivates customers to buy. This includes landing page copy, sales letters, and product descriptions. If you’re good at persuading readers and driving conversions, sales copywriting could be a great niche to explore.

#10. Niche Copywriting
Some copywriters specialize in certain industries or topics. This could include anything from health and wellness to finance, legal services, or tech. These niche copywriters understand the ins and outs of specific industries, making them experts at creating highly-targeted content that speaks to particular audiences.

How High Is the Demand for Copywriting Services?

If you’re thinking about starting your own copywriting business, it’s great to know that the demand for copywriters is growing, and there are plenty of opportunities out there. 

Even though AI tools are making it easier to generate content, the need for creative, human-driven copywriting is still in demand. Brands are looking for copywriters who can craft messages that truly connect with people — content that has personality, sparks emotion, and drives action.

Here’s a quick look at why the copywriting field is in such high demand:

• The global market for copywriting services is set to grow from $25.29 billion in 2023 to $42.22 billion by 2030, with a compound annual growth rate (CAGR) of 7.6%. This shows that businesses are investing more in quality content to engage their audiences. 
• About 69% of freelance copywriters are working with private companies, showing that businesses are relying heavily on freelance or external talent for their copywriting needs. Whether it’s for ads, websites, or social media, there’s a lot of work out there for copywriters. 

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What Skills Do You Need to Start a Copywriting Business?

Starting a copywriting business isn’t just about writing — it's about having the right skills that help you craft content that grabs attention and gets results. Whether you're writing for websites, ads, or social media, there are some key skills that will set you up for success. Here’s a rundown of what you need to start your own copywriting business:

#1. Strong Writing Skills
At the core of copywriting is the ability to write well. This means being able to craft clear, engaging, and persuasive content that speaks directly to your audience. But writing for business isn’t just about grammar and spelling; it’s about knowing how to hook a reader, hold their attention, and encourage them to take action.

#2. Understanding of Marketing
Copywriting is closely tied to marketing. Knowing how to create content that fits into a bigger marketing strategy is key. Whether it’s understanding buyer psychology, conversion rates, or how to write compelling calls-to-action, having a basic grasp of marketing principles will help you write copy that works.

#3. SEO Knowledge
If you want to write for the web, knowing how to optimize your content for search engines is a must. You don’t need to be an SEO expert, but understanding how keywords, meta descriptions, and backlinks work can help your copy rank higher and reach more people.

#4. Creativity and Originality
Clients are always looking for fresh, creative ideas that stand out. Being able to think outside the box and come up with new concepts that grab attention will set you apart from other copywriters. Your creativity will help you develop unique angles that make content more interesting and effective.

#5. Attention to Detail
In copywriting, even small details matter. From checking for spelling and grammar errors to ensuring the tone and messaging match the brand, being detail-oriented helps produce polished, professional work. This skill also means being able to spot any inconsistencies in your writing or errors in the copy that could turn readers off.

#6. Time Management
As a copywriter, you’ll likely be juggling multiple projects and deadlines. Being able to prioritize tasks, set realistic deadlines, and manage your time effectively will help you stay on track and deliver high-quality work on time. The better you are at managing your time, the more clients you can take on.

#7. Client Communication
Good copywriters are also good communicators. It’s essential to be able to listen to your clients’ needs, understand their goals, and ask the right questions to get the information you need. Clear communication also helps you build relationships with clients, leading to repeat business and referrals.

#8. Adaptability
Every client is different, and every project is unique. Being adaptable means being able to switch between different writing styles, tones, and formats to fit the client’s needs. Whether it’s writing a blog post one day and a product description the next, flexibility is key to working with a wide range of clients.

Starting a copywriting business means honing these skills to build trust with clients and create content that makes an impact. You can learn and improve these skills with practice, and with each project, you’ll get better at what you do. 

What Training Do You Need to Start a Copywriting Business?

The good news is that you don’t need a formal degree to start your career as a copywriter, but having the right training can give you an edge in a competitive market. Whether you're just starting or looking to level up your skills, there are plenty of ways to build your knowledge and gain the experience you need to succeed. 

Here’s an overview of some key training and certifications to consider as your start your business: 

#1. Writing Courses and Workshops
One of the best ways to get started is by honing your writing skills. You don’t have to go back to school, but taking writing courses can help you sharpen your craft. Many online platforms offer affordable courses in writing, storytelling, and business writing. These courses can teach you the foundations of copywriting, the art of persuasion, and how to structure your writing for maximum impact.

#2. Copywriting Certifications
While not always necessary, getting a certification in copywriting can show potential clients that you're committed to your profession and help you stand out. Here are a few popular certifications that can be valuable for new copywriters:

• American Writers & Artists Institute (AWAI): AWAI offers a range of copywriting training programs, including their flagship "Accelerated Program for Six-Figure Copywriting," which is a comprehensive guide for aspiring copywriters.
• HubSpot Content Marketing Certification: This free certification from HubSpot covers content creation, strategy, and optimization, all of which are valuable skills for any copywriter.

#3. SEO Training
Since much of copywriting is now done for the web, having a solid understanding of SEO (Search Engine Optimization) is a must. Being able to write content that ranks well on Google can make you an even more attractive option for clients. Many SEO courses are available online, including free options from places like Google and Moz, or paid courses through platforms like SEMrush or Yoast.

#4. Marketing and Sales Training
Because copywriting is so closely tied to marketing, it’s helpful to learn some basics of marketing and sales. Courses that cover things like buyer psychology, conversion rates, and how to write effective calls to action will help you understand the strategies behind the content you’re writing. It’s not just about writing well; it’s about writing to sell. 

#5. Building Your Portfolio
One of the most valuable things you can do as a copywriter is to build a strong portfolio. Even if you don’t have many clients yet, creating mock pieces or offering free work in exchange for testimonials can help you showcase your writing skills. As you gain more experience, keep updating your portfolio with your best work.

Remember, training doesn’t stop once you start your business. The best copywriters are always learning, growing, and staying up to date with industry trends. There are plenty of affordable and accessible resources out there that will help you sharpen your skills and give you the confidence to build a successful copywriting business. 

How Much Does It Cost to Start a Copywriting Business?

Copywriting is one of the best businesses to get into if you want to start earning right away. All you really need is a laptop and Wi-Fi to get started. But even though the startup costs are low, it’s still important to understand the expenses involved. Here’s a breakdown of what you can expect to spend as you build your copywriting business.

#1. Business Registration and Licensing

• Estimated Cost: $50 - $500
• To get your business legally up and running, you’ll need to register it and possibly obtain any required licenses depending on your location and the business structure you choose (LLC, sole proprietorship, etc.). The cost can vary by state, but it’s usually a one-time expense to make your business official.

#2. Website, Branding & Marketing 

• Estimated Cost: $100 - $600
• To get your copywriting business noticed, you’ll need to invest in some marketing efforts. This could include creating a website, designing business cards, printing flyers, and even running ads on social media or Google. If you’re on a tight budget, you can keep things simple with a basic website and some social media presence to get started.

#3. Copywriting Tools and Software

• Estimated Cost: $50 - $500+
• As a copywriter, there are a few tools you’ll need to run your business smoothly. This could include grammar and plagiarism checkers like Grammarly or Copyscape, as well as project management tools like Trello or Asana. While many of these tools have free versions, premium subscriptions can add up to several hundred dollars per year.

#4. Training and Certifications

• Estimated Cost: $0 - $2,000+
• While you don’t need formal education to start a copywriting business, taking courses or earning certifications can help you build credibility. There are many affordable courses available, but more comprehensive programs (like those offered by AWAI or CopyBlogger) can cost up to $2,000 or more. It’s an investment in your skills that can pay off as you gain clients.

#5. Insurance

• Estimated Cost: $200 - $500+
• While not always necessary, some copywriters choose to get business insurance to protect themselves from legal issues or client disputes. General liability insurance can cost around $200 to $500 annually, depending on the coverage you need.

Total Estimated Costs

• Estimated Total: $500 - $5,500+
• Starting a copywriting business can be affordable, but it’s helpful to have a clear picture of what to expect. Your initial costs can range from as little as $500 for a very lean startup to $5,500 or more if you invest in things like professional branding, paid marketing, and advanced training. With a bit of planning and smart budgeting, you can get your copywriting business off the ground and start building a client base!

Build Your Brand Identity For Free With Durable 

Did you know that Durable’s Brand Builder might be behind some of the brands and businesses you love? 

We start by asking you a few questions about your industry, business name, location, and mood. Then, using AI, we’ll create unique logos, fonts, and brand color palettes for you — for free.

It’s the easiest way to build a brand your audience will fall in love with. 

Don’t believe us? Try out our AI Brand Builder for free! 

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On a Budget? How to Start a Copywriting Business With No Money

Starting a copywriting business doesn’t have to break the bank. If you’re on a shoestring budget, there are plenty of ways to get started without spending much upfront. Here are a few cost-saving tips to help you build your business while keeping costs low:

#1. Build Your Website for Free

• With Durable you can create a simple yet professional-looking website with no upfront cost. You can use our free website templates to get started and while you can opt to purchase later, you can get started without spending a penny. This is a great way to showcase your work, especially in the beginning when you’re just building your portfolio.

#2. Use Free Copywriting Tools

• You don’t need to buy expensive writing software when there are so many free tools available online. Grammar and spell-check tools like Grammarly offer free versions that can help you clean up your writing and improve readability. For project management, you can use free versions of tools like Trello or Google Docs to stay organized and collaborate with clients.

#3. Network and Offer Free Work for Testimonials

• One of the best ways to get your first clients is by networking and offering free or discounted work in exchange for testimonials. Reach out to friends, family, or local businesses that may need copywriting services. Doing a few free projects in exchange for feedback and referrals will help you build your portfolio and attract paying clients in the future.

#4. Learn from Free Online Resources

• You don’t need to pay for expensive courses right away. There are tons of free resources available to help you improve your copywriting skills. Websites like CopyBlogger, HubSpot Academy, and even YouTube have valuable tutorials on writing, SEO, and building a business. Take advantage of these resources to build your knowledge without spending any money.

Starting a copywriting business with no money is possible, and with these tips, you can hit the ground running. As your business grows, you can reinvest in tools and marketing, but in the beginning, there are plenty of ways to keep costs low and build momentum without breaking your budget.

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How Much Could You Earn With a Copywriting Business?

One of the great things about starting a copywriting business is that you have the potential to earn a solid income, especially once you gain experience and start building a client base. 

Let’s break down what you can expect to earn as a copywriter:

#1. Median Earnings for Copywriters

Based on the latest data from the U.S. Bureau of Labor Statistics (BLS), as of 2023, the median annual earnings for writers and authors, which includes copywriters, was $73,690. This translates to about $35.41 per hour if you’re working full-time. Keep in mind that these figures include all types of writing jobs, so your earnings can vary depending on the type of copywriting you do and your level of experience. 

#2. Earnings Based on Experience
Just like any business, your income as a copywriter can grow as you gain more experience. Beginners in the field might earn less, while more experienced or specialized copywriters can command higher rates. Here’s a rough breakdown:

• Entry-level copywriters (less than 1 year of experience) can expect to earn between $40,000 and $50,000 annually.
• Mid-level copywriters (3-5 years of experience) often make around $50,000 to $70,000 per year.
• Experienced copywriters (5+ years of experience) can earn $70,000 and up, depending on the industry and type of clients they work with.

#3. State Differences in Earnings
Your earnings as a copywriter can also vary depending on where you live. For example, states with higher costs of living, like California, New York, or Massachusetts, typically have higher pay rates. In contrast, copywriters in states with lower living costs may earn less but still enjoy a good standard of living. 

Some regional differences to note include:

• California and New York: Copywriters here can earn upwards of $75,000 to $100,000+ annually, particularly if they work in industries like tech, advertising, or entertainment.
• Texas and Florida: Pay tends to be in the $50,000 to $70,000 range for experienced copywriters.
• Midwestern states: In places like Ohio or Michigan, earnings may range from $45,000 to $60,000 per year for full-time copywriters.

The great thing about starting your own copywriting business is that your earning potential is flexible — there’s room to grow and increase your rates as you gain experience and take on higher-paying clients. 

Learn From the Pros: How a Durable Customer Grew Their Copywriting Business 

Looking for some inspiration as you get your copywriting business off the ground? Let’s take a look at a great example of a copywriting website that does a fantastic job of showcasing what works. 

Angela McPhillips is a registered nurse and doctor of nursing practice with 15+ years of experience. She is also a Durable customer and the founder of Nurse Pro Writer, a specialist copywriter of high-quality, evidence-based, health and medical content.

Let’s take a look at how Angela uses her website to showcase her skills and attract new clients:

#1. Clear and Engaging Portfolio
Nurse Pro Writer makes it easy for potential clients to see her skills through a well-organized portfolio. Whether it’s medical blog posts or patient education materials, showcasing a variety of writing samples gives clients a sense of what you’re capable of.

#2. Defined Services and Offerings
The website clearly outlines the specific services she offers, from writing blog posts to creating continuing education materials. This helps visitors immediately understand what they can hire her for, making it easier for potential clients to decide if she’s the right fit for their needs.

#3. Highlighting Expertise and Credentials
Her background in nursing and her Doctor of Nursing Practice degree are front and center, providing trust and credibility to her audience. Showcasing your qualifications helps clients feel confident that they’re working with an expert who understands their needs.

By applying these principles to your own website, you’ll be on your way to building a strong online presence that attracts clients and sets you apart as a professional copywriter.

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Building Your Copywriting Business

How to Choose What Copywriting Services to Offer

Deciding what copywriting services to offer can feel like a big decision. But don’t worry, there are plenty of ways to narrow down your options and find the perfect fit for your skills and interests. Here are some tips to help guide you as you choose the right services to offer:

Step #1. Assess Your Strengths and Interests
Think about the types of writing that come naturally to you and what you truly enjoy doing. Do you love crafting persuasive ad copy? Or maybe you prefer writing engaging blog posts or email newsletters? The key is to offer services that align with both your strengths and your interests — doing what you’re passionate about will make your work more enjoyable and attract clients who need those services.

Step #2. Research Market Demand
Take a look at what businesses in your area or industry need. Are companies looking for website copywriters, content marketers, or social media experts? Doing a little research on current trends will give you a sense of what services are in demand. You can find this information by browsing job boards, looking at freelance sites like Upwork or Fiverr, or even talking to local businesses about their needs.

Step #3. Consider Your Ideal Client
Who do you want to work with? Different services appeal to different types of clients. For example, if you enjoy working with businesses in the tech industry, you might focus on B2B copywriting or writing for tech websites. Or if you love working with small businesses, you might offer local SEO copywriting and small business marketing services. Defining your ideal client will help you choose the services that will attract the right audience.

Step #4. Evaluate the Competition
Look at other copywriting businesses and see what services they’re offering. Is there a niche you can fill, or a service that’s underrepresented in the market? You don’t have to compete with everyone on every service. By offering something that’s in demand but not oversaturated, you can carve out a niche for yourself that will set you apart from other copywriters.

Step #5. Start Small and Expand
You don’t need to offer every service under the sun right away. Start with one or two core services that you’re comfortable with and build from there. Once you’ve gained experience and confidence, you can start offering additional services, like social media copywriting, SEO optimization, or email marketing. Starting small allows you to focus on mastering your craft and gaining a solid client base before expanding.

Choosing the right copywriting services for your business is all about aligning what you love with what clients need. Don’t be afraid to experiment and tweak your offerings as you grow. The more you understand your clients and your strengths, the easier it will be to choose the services that work best for you!

How to Choose Your Copywriting Business Name

Choosing the right name for your copywriting business is an exciting step, but it can also feel overwhelming. A good name should reflect your style, your services, and be memorable to clients. Here are some simple steps to help you pick the perfect business name:

Step #1. Reflect Your Services and Style
Think about what makes your copywriting unique. Do you specialize in SEO, social media, or creative storytelling? Try to incorporate that into your name. Whether you go for something fun, professional, or creative, make sure it represents what you offer.

Step #2. Keep It Short and Memorable
You want your business name to stick in people’s minds. Short, simple names are often the easiest to remember and can make your business feel more approachable. Avoid overly complicated names that are hard to spell or pronounce.

Step #3. Check Domain Name Availability
Before you get too attached to a name, make sure the domain is available. Having a matching domain name for your website is key to making it easy for clients to find you online. Use a domain search tool like Durable to see if your desired name is available.

Step #4. Consider Future Growth
Pick a name that will grow with your business. Avoid names that might limit you if you decide to expand into different areas of copywriting or other related services. Choose something broad enough to allow for flexibility as your business evolves.

Step #5. Get Feedback
Once you’ve narrowed down your options, ask friends, family, or potential clients for feedback. It’s always helpful to get outside opinions to make sure the name resonates with others and represents your business well.

Feeling stuck or lacking inspiration? Don’t worry, it happens to the best copywriters in the business! Durable’s Business Name Generator can help spark ideas and check domain name availability, to help you pick a name that’s not only effective but also web-ready. 

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Why You Need a Website For Your Copywriting Business 

While you might be busy creating content for your clients’ websites, having a professional website for your copywriting business is a must! It’s one of the most effective ways to showcase your skills, attract clients, and build your brand. Here are some key reasons why having a professional website is so important:

#1. Showcase Your Work and Build Credibility
Your website acts as your online portfolio. It’s the perfect place to showcase your best writing, share client testimonials, and demonstrate your expertise. Potential clients want to see what you can do, and a well-organized website with examples of your work helps build trust and credibility.

#2. Attract More Clients with SEO Optimization
Having a website gives you the opportunity to improve your search engine rankings and show up when potential clients search for copywriting services. By optimizing your website with relevant keywords, you can increase your visibility on search engines like Google and attract more traffic to your site. With the right SEO practices, your website can become a powerful tool for bringing in new clients.

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#3. Professional Appearance
A clean, well-designed website makes your business look professional and trustworthy. Clients are more likely to take you seriously if they can easily find information about your services, contact details, and past work all in one place. It’s your digital storefront, so it should reflect the quality and professionalism of your work.

#4. 24/7 Availability
Unlike social media profiles or other platforms, your website is always available. It works for you around the clock, providing potential clients with access to your services and portfolio whenever they need it. Even when you’re sleeping, your website can still attract and convert leads into clients.

#5. Easy Integration with Other Marketing Tools
Having a website allows you to integrate with other marketing tools, such as email newsletters, contact forms, and social media links. This makes it easier for clients to reach out, sign up for updates, or follow you on other platforms. With AI-powered website builders, you can quickly set up and connect all of these features without needing any technical experience.

Creating a website for your copywriting business doesn’t have to be overwhelming. With tools like our AI website builder, you can easily create a professional site that works for your business. From customizable templates to integrated SEO features, you’ll have everything you need to make your online presence stand out!

Build a Copywriting Business Website With Durable 

Durable is the #1 AI Website Builder for small businesses. We’ve helped millions of small business owners get their businesses online. 

With Durable, you can create and build your website in 30 seconds — for free! You don’t need to hire a developer, a graphic designer, or even a copywriter.

From a library of website templates for copywriting businesses to creating logos that highlight your niche to writing website content that sells your services, Durable AI does it all for you. 

With every Durable subscription, you get a customizable, ready-made website, a custom domain, invoicing tools, an AI-powered client management system, and more. Learn more about our subscriptions here. 

Don’t believe us? Try out our AI Website Builder for free! 

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How to Register Your Copywriting Company

Getting your copywriting business officially registered is an exciting step in turning your passion into a legitimate business. It may sound complicated, but don’t worry — it’s a straightforward process that can be done in a few easy steps. Here’s how you can get started:

Step #1. Choose Your Business Structure
The first step is deciding how you want to structure your business. The most common options for small businesses are:

• Sole Proprietorship: This is the simplest structure where you and your business are one. It’s easy to set up and gives you complete control.
• Limited Liability Company (LLC): An LLC protects your personal assets from any business liabilities and gives your business a more professional appearance.
• S Corporation: This is a more complex structure, usually for businesses that want to save on self-employment taxes.

Step #2. Register Your Business Name
Once you’ve chosen your structure, it’s time to pick a name for your business. Make sure the name reflects your services and is easy for potential clients to remember. After you’ve chosen a name, check with your state’s business registration website to see if it’s available. You’ll need to register your business name with the appropriate state agency to make it official.

Step #3. Obtain an Employer Identification Number (EIN)
Even if you don’t plan on hiring employees, you’ll need an EIN, also known as a Tax ID number, to pay taxes. You can apply for an EIN for free through the IRS website. This number is important for tax purposes and for opening a business bank account.

Step #4. Get the Necessary Permits and Licenses
Depending on where you’re located and your business structure, you may need certain licenses or permits to operate. For example, some states or cities may require a business license or an operating permit. Check with your local government to find out what’s needed in your area.

Step #5. Open a Business Bank Account
Now that you’ve registered your business, it’s a good idea to open a separate business bank account. This helps keep your business and personal finances separate and makes it easier to track expenses and earnings. Having a business account also adds to your professional image when dealing with clients.

If you're looking to start a copywriting business in a specific state, our State Guides can help. From licensing fees to payroll taxes, they have everything you need to know to start a copywriting agency in your state.

• How to start a business in Texas
• How to start a business in California
• How to start a business in Ohio
• How to start a business in Georgia
• How to start a business in Michigan
• More State Guides

What Licenses Are Needed to Start a Copywriting Business?

Good news! As a copywriter, you don’t need many licenses to get started. However, there are a few steps to make sure you’re legally covered:

• Business License: Depending on where you’re located, you might need a general business license to operate. This is usually required by your city or county. It’s easy to apply through your local government’s website.
• DBA (Doing Business As): If you’re using a business name other than your own, you’ll need to file a DBA (also known as a fictitious business name). This is a simple process that helps protect your brand and lets your clients know who they’re working with.
• Sales Tax Permit: In most cases, copywriting services aren’t subject to sales tax, but it’s always good to check with your state or local government. If you do need one, a sales tax permit is typically easy to obtain through your state’s tax office.

Other than that, you're good to go! Just be sure to check with your local government for any specific requirements. 

Essential Copywriting Business Supplies and Tools

Starting your own copywriting company doesn’t require a lot of fancy supplies, but there are a few things that will help you run your business smoothly and professionally. Here’s a list of tools and supplies you’ll need to get started:

#1. A Reliable Computer and Internet Connection
First things first: You’ll need a computer that can handle all your writing, research, and communication. Whether it’s a laptop or desktop, just make sure it’s fast and reliable. And of course, a solid internet connection is a must — since most of your work will be done online, you’ll need a good Wi-Fi connection to stay productive.

#2. Software for Writing and Editing
Invest in some good writing software to help with your projects. While Google Docs is a free option, you may want to consider programs like Microsoft Word or Scrivener for more advanced writing features. Plus, don’t forget about editing tools like Grammarly to catch spelling and grammar mistakes.

#3. Client Management System (CRM)
As your business grows, you’ll need a way to keep track of clients, projects, deadlines, and payments. A Customer Relationship Management (CRM) tool like Durable can help you organize your contacts and tasks, ensuring you stay on top of everything.

#4. Invoicing and Accounting Software
Managing your finances is key to running a successful business. Tools like Durable’s AI Invoicing tool make invoicing easy and help you keep track of your income and expenses. Plus, they’ll save you time when tax season rolls around.

#5. Website and Domain
A professional website is a must-have for any business. It’s where potential clients can find out more about you, check out your portfolio, and contact you for services. You can build your site using Durable which makes creating a stunning site simple and quick.

#6. Communication Tools
You’ll need tools to communicate with clients and collaborate on projects. Whether it’s email, Slack, Zoom, or Microsoft Teams, make sure you have the right tools for video calls, meetings, and staying in touch with clients.

#7. A Friendly "Office" Setup
While you don’t need a fancy office, having a quiet, organized space to work in is key. It could be a dedicated corner of your home, a coworking space, or even a van if you’re working remotely! The goal is to create a space where you can focus and be productive.

These tools and supplies will help you stay organized, professional, and productive as you grow your copywriting business. You don’t need to buy everything at once — start with the basics and add as you go.

Growing Your Copywriting Business

How to Market Your Copywriting Business

As a copywriter, you’ll know the importance of a good marketing strategy to attract leads and get new clients. But marketing your own business doesn’t have to be overwhelming. With the right approach, you can start attracting clients and building your reputation without breaking the bank. 

Here are some simple marketing tips to get your business noticed:

Tip #1. Create a Blog or Resource Hub
A blog on your website is a great way to showcase your expertise and share valuable insights with potential clients. You can write about topics related to copywriting, marketing, or anything else that would be helpful to your target audience. Blogging not only helps with SEO but also positions you as a knowledgeable professional in your field.

Tip #2. Build Your Social Media Presence
Social media is a powerful tool for promoting your business. Start by setting up profiles on platforms like LinkedIn, Instagram, and X (formerly Twitter). Share your work, industry tips, and personal stories to connect with your audience. You don’t have to be on every platform — just focus on one or two that align with your target clients and build from there.

Tip #3. Offer Free Resources or Templates
Offering free resources, like writing templates, guides, or checklists, is a great way to attract potential clients. This not only showcases your expertise but also builds trust. You can offer these resources in exchange for email sign-ups, helping you build an email list to nurture future leads.

Tip #4. Network with Other Freelancers
Networking isn’t just about finding clients — it’s also about building relationships with other freelancers. Connecting with web designers, marketers, or other content creators can lead to referrals and collaborations. Look for online communities or local meetups to connect with others in the industry.

Tip #5. Offer Testimonials or Case Studies
Nothing sells your services better than the experience of your past clients. If you’ve worked with anyone (even if it was a discounted or volunteer project), ask them for a testimonial or permission to feature their project as a case study. These provide social proof and help potential clients feel more confident in hiring you.

Tip #6. Get Featured in Local Publications
Reach out to local blogs, magazines, or websites and offer to write guest posts or articles. Being featured in a local publication is a great way to boost your visibility and credibility. It can also lead to valuable backlinks to your website, helping with SEO.

Tip #7. Use Local SEO Strategies

Optimize your online presence for local searches by using keywords related to copywriting services and your location. Claim your Google My Business listing to appear in local search results and maps. Encourage satisfied customers to leave reviews, as positive feedback can boost your visibility and credibility.

Tip #8. Run Targeted Online Ads

Consider using Google Ads or Facebook Ads to target customers in your service area. These platforms allow you to set a budget and direct ads toward users in your local region likely to need copywriting services. Online ads can be an effective way to reach new customers quickly, especially during peak seasons.

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How to Find and Secure Your First Copywriting Client

Finding your first copywriting client can feel a little daunting, but with the right approach, it’s totally achievable. Here are some simple tips to help you land that first gig and start building your business:

#1. Tap into Your Personal Network
Your first client might be closer than you think! Reach out to friends, family, and colleagues who may need copywriting services. Even if they don’t need help themselves, they might know someone who does. Word of mouth is a powerful tool, especially when you’re just starting out.

#2. Offer a Special Deal or Discount
When you're starting out, consider offering a discount or a special deal to attract your first client. This can be a great way to get your foot in the door, especially for people who might be hesitant to hire a new copywriter. Make sure to highlight the value they’ll get for the price.

#3. Join Freelance Platforms
Freelance platforms like Upwork, Fiverr, or Freelancer can be great places to find your first clients. While the competition can be fierce, these platforms allow you to showcase your skills and bid on projects that match your abilities. Plus, many clients on these platforms are specifically looking for freelancers, which means a higher chance of securing a job.

#4. Offer Free Work for Testimonials
Offering your services for free (or at a very low cost) in exchange for a testimonial or review is a great way to build credibility. Once you’ve completed a project, ask the client for a testimonial that you can use on your website or in your portfolio. These early reviews can make a big difference when you start attracting paying clients.

#5. Reach Out to Local Small Businesses
Small businesses often need copywriting help but might not have a large budget for marketing. Reach out to local businesses — whether it’s a restaurant, gym, or boutique — and offer your copywriting services. This personal touch can help you build relationships in your community and secure your first few clients.

Finding your first client may take some time, but don’t get discouraged. Keep building your portfolio, networking, and reaching out to potential clients. Your first job is just the beginning of your growing copywriting business.

Learn How to Much to Charge For Your Copywriting Services 

One of the trickiest parts of starting a copywriting business is figuring out how much to charge. It’s important to find a balance between offering fair pricing and valuing your time and expertise. Here’s how you can set your rates and feel confident in what you’re charging:

Step #1. Consider Your Experience and Skill Level
If you’re just starting out, you might want to charge a little less than more experienced copywriters to attract clients and build your portfolio. As you gain experience and get more comfortable with your craft, you can start increasing your rates. Don’t undervalue yourself — your time and skills are worth more as you learn and grow.

Step #2. Research Industry Rates
It’s a good idea to research what other copywriters in your niche are charging. Rates can vary depending on the type of writing (e.g., website copy vs. blog posts), the client’s industry, and your experience. You can look on freelance platforms or check out job boards to get an idea of standard rates. This gives you a good baseline to start from.

Step #3. Decide on Your Pricing Model
There are different ways to charge for your copywriting services. Some copywriters charge by the hour, while others prefer flat rates for specific projects. Hourly rates are great when you’re unsure of how long a project will take, while flat rates are often preferred by clients since they know the exact cost upfront. Think about what works best for you and your clients.

Step #4. Factor in Your Expenses
When setting your rates, don’t forget to account for your business expenses. This could include things like software subscriptions, marketing costs, or your website. These costs should be factored into your rates so that you’re not losing money when working with clients.

Step #5. Start Low and Gradually Increase Your Rates
If you’re not sure where to start, consider offering lower rates when you first begin working with clients. This can help you gain experience and build a portfolio. As your confidence grows, and you start securing more clients, you can gradually raise your rates to reflect your growing skillset.

Setting your rates is a balance between charging what you’re worth and staying competitive in the market. Don’t be afraid to experiment with different pricing strategies as you find your niche and build your reputation. Once you find a pricing structure that works for you, you’ll feel more confident in your services and your business will grow. 

How to Manage Your Copywriting Business Clients

Managing clients as a copywriter is key to building strong, long-lasting relationships and keeping your business running smoothly. Here are some simple tips to help you stay on top of your client management:

Tip #1. Use a CRM System

‍A Customer Relationship Management (CRM) system is a great way to keep track of all your clients, projects, deadlines, and communications in one place. Tools like Durable allow you to manage client details, set reminders, and keep your workflow organized. It’s a great way to stay on top of things and make sure nothing slips through the cracks.

Tip #2. Set Clear Expectations From the Start‍

Be sure to communicate clearly with clients about project timelines, deliverables, and pricing before you start. This helps set expectations and avoids any confusion later on. When everyone’s on the same page, it makes the process smoother and builds trust from the start.

Tip #3. Stay Organized with a Project Management Tool‍

Keeping track of multiple clients and projects can be tricky. Tools like Trello, Asana, or even a simple spreadsheet can help you stay organized and ensure that every task is on track. Whether you’re managing deadlines or breaking down large projects into smaller tasks, staying organized will keep you on top of everything.

Tip #4. Maintain Regular Communication‍

Frequent check-ins and updates are key to keeping your clients happy. Let them know how things are progressing and be open to feedback. You don’t have to bombard them with constant emails, but regular updates on your progress show that you’re engaged and committed to the project.

Tip #5. Follow Up After the Project

Once the project is complete, don’t just walk away — follow up with your clients! Ask them for feedback and see if there’s any way you can improve or help them further. Happy clients are likely to return for future projects and will recommend you to others.

Managing your clients doesn’t have to be stressful. With the right tools, clear communication, and a little organization, you can make sure your copywriting business runs smoothly and your clients remain satisfied.

Managing Your Copywriting Business

What Insurance Do You Need For a Copywriting Business? 

When you’re running a copywriting business, it’s smart to have the right insurance to protect yourself and your work. 

Here are a few key types of insurance you might want to consider:

• General Liability Insurance: This type of insurance protects you if a client or third party sues you for things like property damage or personal injury. For example, if you’re meeting with clients in person and something gets damaged, general liability can help cover those costs.
• Professional Liability Insurance: Also known as errors and omissions insurance, this covers you if a client claims your work caused them financial loss. If a client thinks your copy didn’t deliver the expected results and wants to sue, professional liability insurance can help protect you.
• Business Property Insurance: If you work from a home office or have physical equipment (like a laptop, printer, or other office gear), business property insurance can cover those items in case they’re damaged or stolen.
• Cyber Liability Insurance: Since a lot of your work is likely done online, cyber liability insurance can help protect you from data breaches or hacking incidents, especially if you store sensitive client information on your devices.

While you may not need every type of insurance right away, it’s worth considering these options as your business grows. A good insurance plan helps protect you from potential risks and gives you peace of mind so you can focus on growing your copywriting business.

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Set up Invoicing For Your Copywriting Business

Setting up a smooth invoicing process is key to managing your copywriting business, helping you get paid on time and keeping things organized. Here are some simple tips to help you manage your invoicing with ease:

Tip #1. Choose the Right Invoicing System
There are lots of invoicing tools available, both free and paid. Look for one that’s easy to use, tracks payments, and helps you stay organized. Tools like Durable’s Invoice Builder can help you create professional-looking invoices and keep track of everything in one place.

Tip #2. Set Clear Payment Terms
Be upfront with your clients about when payments are due. Whether it’s at the time of service, within a certain number of days, or after a package of sessions is completed, make sure your payment terms are clear and easy to understand. Including these terms on your invoices helps set expectations and avoids confusion down the line.

FYI: When you use Durable’s Invoice Builder Tool it’s easy for clients to pay you by credit card, ACH, or Apple Pay.

Tip #3. Invoice Promptly After Completing the Work
Don’t wait too long to send your invoice after completing a project. Send it within a day or two to keep everything fresh in your client’s mind. The quicker you send the invoice, the quicker you’ll get paid.

Tip #4. Keep Track of Your Invoices
Stay on top of who’s paid and who hasn’t. Invoicing software can help with this, but you can also create a simple tracking system using a spreadsheet. This way, you’ll always know where you stand and can follow up if necessary.

Tip #5. Set Up Automatic Reminders for Late Payments
If a client misses a payment deadline, set up an automatic reminder system through your invoicing tool. A friendly reminder helps you get paid without coming off as pushy. Keeping the communication professional and courteous can go a long way in maintaining a good client relationship.

By setting up a clear and efficient invoicing process, you’ll be able to focus on doing what you do best — writing — while keeping your business finances in order!

Manage Your Copywriting Business Accounting and Bookkeeping

Keeping track of your finances as a copywriter may sound like a chore, but it’s important for staying organized and making sure you’re on top of your income and expenses. Here are a few simple tips to help you manage your accounting and bookkeeping:

Step #1. Separate Business and Personal Finances
One of the easiest ways to stay organized is by opening a separate business bank account. This makes it much easier to track business-related expenses and income. It also keeps your personal and business finances separate, which is helpful come tax time.

Step #2. Use Accounting Software
There are many user-friendly accounting tools out there that can help you track your income and expenses. These tools are designed for non-accountants and can automatically generate reports, help you categorize expenses, and make tax filing simpler. Even if you’re just starting out, using software can save you time and headaches later on.

Step #3. Keep Track of Receipts and Expenses
Be sure to keep records of any business expenses, such as subscriptions, tools, or even coffee meetings with clients. You can take photos of receipts and upload them to your accounting software or organize them in a physical folder. Keeping track of expenses can help you save money on taxes and give you a better picture of your business’s financial health.

Step #4. Set Aside Money for Taxes
As a small business owner, you’re responsible for your own taxes. It’s a good idea to set aside a percentage of your income for taxes, so you’re not caught off guard when it’s time to file. You can even set up a separate savings account specifically for taxes to make it easier.

Step #5. Review Your Finances Regularly
Make it a habit to check in on your finances at least once a month. This will help you stay on track with budgeting and make adjustments if needed. Regular reviews also give you the opportunity to spot any discrepancies early, so you can address them before they become bigger issues.

Managing your accounting and bookkeeping doesn’t have to be difficult. With the right tools and habits, you can stay organized, save time, and make your business run smoothly. 

How to Hire and Train People to Join Your Business

As your copywriting business grows, you might find yourself in need of extra hands to help with writing, editing, or managing clients. Hiring the right people and training them properly is key to maintaining the quality and efficiency of your business. Here's a guide on how to manage the hiring and training process:

Knowing When to Hire

Before you start hiring, you need to recognize the right time to bring in help. If you're finding yourself overwhelmed with projects, struggling to meet deadlines, or turning away work because you simply don’t have the time, it may be time to expand. Hiring can also be a good idea if you want to scale your business and offer more services but don’t have the bandwidth to do it all yourself.

How to Hire

#1. Define the Role Clearly
When you hire, make sure the job description is clear. Whether you’re looking for a junior copywriter, an editor, or a project manager, you want to define their responsibilities upfront. This helps both you and the candidate understand what’s expected and makes the hiring process smoother.

#2. Look for Passion and Potential
Experience is great, but passion for writing and a willingness to learn can be just as valuable. When interviewing candidates, look for someone who is eager to grow and has a good understanding of copywriting principles. They don’t have to be perfect, but they should show enthusiasm for the craft and a commitment to improvement.

#3. Hire for Fit, Not Just Skill
Hiring someone who fits with your business’s values and culture is key. Look for individuals who can communicate well, collaborate effectively, and bring fresh ideas to the table. You want a team member who is as invested in the success of the business as you are.

How to Train

#1. Set Expectations Early On
When you bring someone onto your team, make sure they know what’s expected of them. Set clear goals and deadlines from the start, so they know what they should aim for. It’s also helpful to give them a roadmap of what they’ll be working on in the first few weeks or months.

#2. Provide Resources and Tools
Ensure your new hires have the resources they need to succeed. Whether that’s access to your project management system, a style guide, or training on SEO and writing techniques, make sure they know where to find the tools they need to do their job well.

#3. Offer Ongoing Feedback and Support
Training doesn’t stop after the first week. Make sure to offer regular feedback, and be open to questions. As your new hire settles into their role, check in with them periodically to see how they’re progressing, provide constructive feedback, and offer encouragement.

By knowing when to hire, how to hire, and how to train effectively, you can build a solid team that helps your copywriting business thrive. Keep the lines of communication open, set clear expectations, and continue to provide support as your team grows. This will help ensure your business stays on track and you’re able to take on even more clients with ease.

Expert Advice For Running Your Business

8 Resources for New Copywriters and Business Owners 

As a new copywriter, it's important to stay informed, improve your skills, and keep up with the latest trends in the industry. Here’s a list of top resources that can help you grow your copywriting business, expand your knowledge, and connect with the copywriting community:

#1. Durable’s Newsletter
Stay in the loop with Durable’s newsletter, which offers tips and insights for small business owners. It’s packed with practical advice on everything from business growth strategies to marketing tips that will help you build and scale your copywriting business. It’s a great place to find resources, templates, and updates that can support your journey!. 

#2. Marketing Brew Newsletter

Marketing Brew is a daily newsletter that delivers the latest marketing news, trends, and insights directly to your inbox, covering topics from content and brand strategies, to industry shifts.

#3. CopyBlogger
CopyBlogger is one of the leading blogs for content marketing and copywriting. It’s packed with articles on writing, marketing strategies, and building an online business. Whether you’re a beginner or an experienced pro, CopyBlogger has something to help you improve your craft.

#4. The Copywriter Club Podcast
Hosted by Kira Hug and Rob Marsh, The Copywriter Club Podcast is an excellent podcast for copywriters who want to learn from experts in the industry. It covers a wide range of topics, from copywriting tips to business-building advice, and features interviews with some of the top copywriters in the business.

#5. American Writers & Artists Inc. (AWAI)
AWAI is one of the top organizations for copywriters. It offers courses, workshops, and certifications for aspiring copywriters. Whether you’re interested in writing for the web or direct mail, AWAI has comprehensive programs to help you improve your skills and build your copywriting business.

#6. The Content Marketing Institute (CMI)
CMI is a must-follow for anyone interested in content marketing. It offers blogs, webinars, and research reports to help you stay on top of trends in the content marketing world, which is closely tied to copywriting.

#7. Copyhackers
Copyhackers offers training, resources, and a community for copywriters looking to improve their skills. With courses on writing for conversions, landing page copy, and email marketing, Copyhackers is a great resource for writing that gets results.

#8. HubSpot Academy
HubSpot Academy offers free courses on content marketing, SEO, and social media—skills that every copywriter should have. These courses are perfect for both beginners and experienced writers looking to learn more about digital marketing and grow their client base.

These resources will help you stay informed, continue to improve, and build a solid foundation for your copywriting business. Whether you’re just starting or looking to grow, there’s plenty of valuable information to help you on your journey.

Your Business Launch Checklist

Free Copywriting Business Startup Checklist: 

Starting your own copywriting business can be exciting and rewarding, but it's important to stay organized and plan ahead. Here’s a handy checklist to help guide you through the process, from registering your business to landing your first clients.

#1. Register Your Business

• Choose a business structure (sole proprietorship, LLC, etc.)
• Register your business name
• Apply for an Employer Identification Number (EIN)
• Get any required licenses or permits for your location

#2. Set Up Your Business Essentials

• Open a business bank account
• Get business insurance (general liability, professional liability)
• Set up accounting and bookkeeping systems 

#3. Create Your Website

• Choose a domain name
• Set up your website with Durable’s AI Website Builder 
• Include essential pages: About, Services, Portfolio, Contact

#4. Build Your Portfolio

• Gather writing samples (even if you need to create spec work)
• Showcase different types of writing (web copy, blog posts, etc.)
• Get testimonials from friends or clients you’ve worked with

#5. Set Your Rates

• Research industry rates for copywriters in your niche
• Decide on your pricing model (hourly, per project, retainer)
• Consider offering a discount to your first clients for testimonials

#6. Find Your First Clients

• Reach out to your personal network
• Use freelance platforms like Upwork or Fiverr
• Offer free work or discounted rates in exchange for testimonials
• Start small by targeting local businesses or niche markets

#7. Market Your Copywriting Business

• Set up social media profiles (LinkedIn, Instagram, X)
• Start a blog or resource hub on your website
• Network with other freelancers in the industry
• Offer free resources like templates or guides to attract leads

#8. Use Tools to Stay Organized

• Set up a CRM system to manage clients and projects
• Use project management tools (Trello, Asana) to track deadlines
• Implement invoicing and accounting tools to stay on top of payments

#9. Train Yourself and Continue Learning

• Take online courses on writing, SEO, and marketing (HubSpot Academy, CopyBlogger)
• Subscribe to industry blogs, podcasts, and newsletters for tips (Durable’s Newsletter, CopyBlogger)
• Regularly review and improve your skills to stay competitive

#10. Follow Up and Get Feedback

• After completing a project, ask clients for feedback or a testimonial
• Stay in touch with past clients for repeat work and referrals
• Regularly review your business practices and make improvements