March 6, 2023
minute read

Durable + Writers: A Quick Guide


Whether you’re a content writer, copywriter, technical writer, one of the biggest barriers to getting your professional writing website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

But don’t just take our word for it—try out Durable’s AI website builder for writers for free. While you do, here are some writer-specific features worth trying out.

What makes Durable a smart choice for writers?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your writing business in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for writers:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable professional writing homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with writers in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Wordly Wonders

Your hero image is the first thing new visitors to your professional writing website see. It’s your chance to set the mood and establish your company’s identity. 

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to request a rate card for your services.

The Services section

Credit: Inbox to Social

Unlike a hero image—which virtually every modern professional writing website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to create a separate Services page, and link the items in your homepage’s Services section to it.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.


Credit: Scouse Writer

The “soft skills” are in high demand among potential clients for professional writers. The people considering hiring you don’t just want to know that you’re a competent writer; they want to know that you’re communicative, helpful, and able to meet deadlines. Testimonials are a great way to advertise those skills.

The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients—or check in with current, long-term clients—and get testimonials from them. A quick email or 15 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Your Calendly

Credit: DreamWeavers Creative

Durable gives you the ability to embed your Calendly on the main page of your site. This is a great way to let prospects immediately book a consultation call. A fifteen minute video call with a client could eliminate a lot of email back-and-forth that would eat up your time otherwise, and help you make a more significant connection with leads who are considering your services.

Newsletter signup

Credit: CTwriting

A newsletter is a great way to nurture leads. A frequent, relevant, and well-written newsletter lets you demonstrate your skill as a writer and marketer, while keeping subscribers in the loop about your latest projects or new services you may offer. Even if a prospective client isn’t ready to hire you immediately, a newsletter keeps you top of mind—so, when the time comes to hire a writer, they know who to contact.

Value-add content for your Durable writing website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a personal trainer or coach.

Your Services page

Credit: DreamWeavers Creative

Creating a separate page on your website dedicated to the services you have to offer gives you the chance to go into more detail, or even list more niche services that might otherwise clutter up the main page of your site. For the sake of providing examples of each service, consider linking to examples in your portfolio.

Your Portfolio page

Credit: CPW Agency

The quality of your past work—and the quality of the clients you have worked with—is one of your biggest selling points as a professional writer. A dedicated portfolio page gives you the opportunity to break down your work into separate categories, so different types of clients with different needs can select the examples of your work most relevant to them.

Your About page

Credit: DreamWeavers Creative

Potential clients and employers aren’t just looking to hire a writer. They’re looking to hire an individual with unique tastes, talents, and experience. An “About” page is the perfect place to add some personality to your business by providing a short bio, discussing your values and goals, and highlighting some formative experiences and how they’ve helped you develop as a writer.

Your Contact page

Credit: Scouse Writer

If you don’t provide a contact form on the main page of your site, a separate “Contact” page is essential. And breaking out your form into a separate page gives you the space to go into greater detail. Don’t be afraid to tell leads what you need from them in order to provide a quote: Detailed information on their project, scope, and timeline.

Your blog

Credit: The Ghost Typers

A professional blog is a great place to showcase your skills as a writer while educating prospects about content writing, copywriting, or technical writing from a writers’ perspective. Clients often have some idea what they want from a writer, but they don’t always understand the work that goes into creating the final product. Your blog gives you a chance to offer a unique perspective, while highlighting the value of what you do.

Still getting the hang of Durable? Learn more about AI website builders.

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