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WordPress vs Durable

April 28, 2025

Last updated: July 14, 2025

6

min read

D

Durable Team

The main difference between Durable and WordPress is that Durable is a dedicated AI website builder created exclusively for business owners who need a complete website with CRM, invoicing, and marketing automation in 30 seconds, while WordPress is a content management system that requires separate hosting, plugins, themes, and technical knowledge to create and maintain a functional business website.


If you're a business owner who needs integrated business management tools and wants to focus on growing your business rather than managing technical details, Durable provides a complete solution.

But if you're comfortable with technical complexity, ongoing maintenance, and cobbling together multiple tools to achieve business functionality, WordPress offers extensive customization options at the cost of simplicity and time.

What does Durable do?

Durable is the world's fastest AI website builder that generates a complete website in 30 seconds, then provides powerful AI marketing tools like a blog generator and brand builder, invoicing, and CRM tools to grow your business. Built exclusively for small businesses and service-based entrepreneurs, Durable has already launched over 10 million websites with a focused approach to business success.

Here's what makes Durable effective for business owners:

Complete Business Solution in 30 Seconds: Answer three simple questions about your business, and Durable creates a complete professional website with hosting, domain, and business tools included. No technical setup, no plugin conflicts, no hosting management required.

Integrated Business Management System: Durable combines website building with essential business tools in one platform. The AI CRM automatically captures and manages leads, the AI Invoice Builder handles professional billing, and the marketing automation writes and publishes SEO-optimized content weekly.

Business-Focused AI: Every feature in Durable is designed specifically for business growth. Your website comes with built-in lead capture forms, Google Business integration, and industry-specific content that converts visitors into customers without requiring additional plugins or customization.

True All-in-One Pricing: Pricing starts at $12 per month, Durable includes everything you need—hosting, domain, unlimited websites, CRM, invoicing, marketing automation, and support. No hidden costs, no additional fees, no plugin subscriptions.

Immediate Results: With over 10 million websites launched and 1.7 million business owners choosing Durable, the platform delivers immediate business results without the learning curve, technical maintenance, or ongoing costs associated with traditional website platforms.

What does WordPress do?

WordPress is a content management system (CMS) launched in 2003 that powers over 40% of websites on the internet. Originally designed for blogging, it has evolved into a complex platform that can build various types of websites, though it requires significant technical knowledge, ongoing maintenance, and multiple third-party services to function effectively.

Here's what WordPress offers:

Extensive Customization Options: WordPress provides thousands of themes and over 50,000 plugins, allowing for virtually unlimited customization. However, this flexibility comes with complexity, compatibility issues, and the need for technical expertise to implement effectively.

Self-Hosted Platform Requirements: WordPress requires separate hosting ($3-$60/month), domain registration ($10-$20/year), premium themes ($20-$200), and plugins ($30-$100+ each). You're responsible for security, updates, backups, and technical maintenance.

Steep Learning Curve: WordPress has become increasingly complex with its block editor (Gutenberg) and Full Site Editing features. Users report struggling with the transition from simpler editors, and mastering WordPress functionality requires significant time investment and technical understanding.

Plugin Dependency: WordPress relies heavily on plugins for functionality, which can lead to compatibility issues, security vulnerabilities, and performance problems. Each plugin requires separate updates and may conflict with other plugins or theme updates.

Ongoing Maintenance Requirements: WordPress requires regular updates to core software, themes, and plugins. Security monitoring, backup management, and performance optimization are ongoing responsibilities that can be overwhelming for business owners.

Durable vs. WordPress: Feature Comparison

FeatureDurableWordPress

Setup Time

✅ 30 seconds

❌ Hours to days

Business Focus

✅ 100% business tools

❌ Requires business plugins

Built-in CRM

✅ Full CRM system

❌ Requires third-party plugins

Invoicing Tools

✅ AI Invoice Builder

❌ Requires separate plugins

Marketing Automation

✅ Integrated

❌ Requires multiple plugins

Hosting Included

✅ Managed hosting

❌ Requires separate hosting

Technical Knowledge

✅ None required

❌ Steep learning curve

Ongoing Maintenance

✅ Automatic

❌ Manual updates required

Total Monthly Cost

✅ $12-15 all-inclusive

❌ $50-200+ with plugins

Security Management

✅ Handled automatically

❌ User responsibility

Plugin Conflicts

✅ No plugins needed

❌ Common compatibility issues

Customization Options

❌ Limited design control

✅ Extensive customization

Developer Community

❌ Smaller community

✅ Large developer community

Backup Management

✅ Automatic

❌ Manual or paid plugins

Performance Optimization

✅ Built-in

❌ Requires plugins/expertise

Business ROI

✅ Immediate

❌ Delayed due to complexity

Support Model

✅ Business-focused support

❌ Community-based support

Platform Stability

✅ Stable, managed

❌ Varies by configuration

Durable & WordPress FAQs

How does an AI website builder work?

AI website builders use artificial intelligence to create websites automatically based on your business information. Durable's AI is specifically trained on business data and creates websites optimized for lead generation and customer conversion in 30 seconds, including hosting and business tools. WordPress requires manual setup, plugin installation, and significant customization to achieve similar business functionality.

Do I need technical knowledge?

With Durable, you don't need any technical knowledge—everything is handled automatically. WordPress requires understanding of hosting, plugins, themes, security, and ongoing maintenance. The learning curve is steep, with users reporting difficulty adapting to new features like the block editor and Full Site Editing.

Which platform is better for business owners?

Durable is specifically designed for business owners who need integrated CRM, invoicing, and marketing automation without technical complexity. WordPress can achieve similar functionality but requires multiple plugins, technical expertise, and ongoing maintenance. Most business owners prefer Durable's immediate, all-in-one approach over WordPress's technical requirements.

What about total costs?

Durable costs $12-15 per month with everything included. WordPress appears cheaper initially but requires hosting ($3-60/month), domain ($10-20/year), premium themes ($20-200), business plugins ($30-100+ each), and potentially developer help. Total WordPress costs typically range from $50-200+ monthly for business functionality.

How do maintenance requirements compare?

Durable handles all maintenance automatically—updates, security, backups, and performance optimization. WordPress requires manual updates to core software, themes, and plugins, plus ongoing security monitoring, backup management, and performance optimization. Many business owners find WordPress maintenance overwhelming.

Can I manage my business through these platforms?

Durable includes comprehensive business management tools (CRM, invoicing, marketing automation) integrated into the platform. WordPress requires separate plugins for each business function, leading to compatibility issues and increased complexity. Most business owners need multiple plugins to achieve what Durable provides built-in.

Which has better support?

Durable provides business-focused support from a dedicated team that understands entrepreneur needs. WordPress relies primarily on community support through forums and documentation. While extensive, this support model can be overwhelming for business owners who need immediate help with technical issues.

What if I need advanced customization?

WordPress offers extensive customization options but requires technical expertise or developer help. Durable provides professional designs optimized for business results without requiring customization. Most business owners prefer Durable's business-focused approach over WordPress's design flexibility that requires technical knowledge.

How do security concerns compare?

Durable handles all security automatically with enterprise-grade protection. WordPress security is the user's responsibility, requiring security plugins, regular updates, and ongoing monitoring. WordPress's popularity makes it a frequent target for attacks, requiring constant vigilance and technical knowledge.


Ready to focus on growing your business instead of managing technical complexity? While WordPress offers extensive customization options for those with technical expertise and time, Durable provides everything business owners need in one integrated platform. With over 10 million websites launched, automatic maintenance, and built-in business tools, Durable eliminates the complexity and ongoing costs of managing WordPress hosting, plugins, and technical updates.

Start your free trial with Durable today and see why 1.7 million business owners choose the platform built specifically for business success over technical complexity.