About us
Building the future of business ownership.
Durable team
Mission

To make owning a business easier than having a job.

We are building a global platform for entrepreneurship, where anyone with a skill can create a successful business in minutes. If we succeed in our mission, the barriers to entry for entrepreneurship will disappear, and self-employment will become the default option.
Vision

Self-employment becomes the default option for a billion people worldwide.

Investors

Backed by the best in the business.

We are fortunate to work with some of the best investors in the world who believe in the long term vision of democratizing business ownership.
We are building a global platform for entrepreneurship, where anyone with a skill can create a successful business in minutes. If we succeed in our mission, the barriers to entry for entrepreneurship will disappear, and self-employment will become the default option.
Durable planning
Spark Capital
Torch Capital
Dashfund
South Park Commons
Infinity Ventures
Soma Capital
Traction

Small team, big impact.

20 million dollars
In total funding
15
Team members
2021
Year founded
Milestones
August
Durable raises $6.25m seed round to democratize business ownership.
November
Durable launches the fastest AI-powered website builder for business owners
March
Durable surpasses 1m websites created and launches in multiple languages.
August
Durable surpasses 3 million websites generated and launches an AI-powered CRM for business owners.
November
Durable surpasses 5 million websites generated and announces Series A financing
Our values

We ship fast.

Create net good.

We strongly believe that empowering business ownership is good for the world, and we're driven by our mission.

Invest in customers.

We go above and beyond to deliver value to our customers and partners. We’re helpful, trustworthy, and add value.

Play offence.

We have an opinion on how the world should be, and work to build it fast. This will be the fastest shipping team you ever work with.

Obsess over quality.

We are a product-led company. Everything we launch is delightful to use, simple, and fun. We care about the details.

Take ownership.

We are high-agency. Showing up is not showing up—we expect your best work, and to hold others accountable to their best work.

Debate and commit.

We default to positivity, while encouraging intense debate. We only build stuff and hire people we are excited about. We move fast.
Careers

Join our mission-driven team.

We are looking for high-agency, mission-driven experts to help build the future of business ownership.
Check our job openings
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Press

In the news.

Durable cements $14M to build bots and other AI tools for small businesses in service industries

Builders, bakers and body conditioners might not be the first trades that come to mind when you think about how AI is transforming how we work.
Learn more

Building Your Business? Build Your Team First

James Clift is the CEO and founder of Durable. James' mission is to make it easier to run a business than to be an employee.
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Our AI technology makes starting a business seem easy: Durable CEO

James Clift, founder and CEO of Durable, joins BNN Bloomberg to discuss how his company is turning people's' skills into businesses of their own. Clift also discusses the crossroads e-commerce is at, and the challenges Shopify has been facing.
Learn more
Betakit logo

Durable raises $18M CAD as it looks to help service-based business run on autopilot

One month after soft-launching its artificial intelligence (AI)-powered website builder in the fall of 2022, Durable had already created 26,000 websites.
Learn more
Business Insider

Here's an exclusive look at the 12-slide pitch deck the artificial-intelligence startup Durable used to raise $6.25 million in seed funding

An artificial-intelligence startup that offers solo entrepreneurs a one-stop shop for sales, marketing, and finance tools has landed $6.25 million in fresh funds.
Learn more
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