Everyone can be an entrepreneur.

Our mission is to make starting a business 10x easier for independent entrepreneurs.

We envision a world where there are millions more small businesses, all with direct access to their customers. A world where everyone can become an owner, and make a great living running their own business. Whether it's a side hustle or a full-time gig, we believe that owning a business can change everyone's life.


Founders, hackers, and small business owners.

From Brazil to Vancouver, our mission is to democratize entrepreneurship, enabling millions of people worldwide to escape the labour trap and build their own businesses.


Our values

Deliver work we're proud of.

We have the opportunity to improve the lives of millions of people - let's do our best to build something durable.

With great freedom, comes great responsibility.

We don't have standard working hours or monitoring tools. This means that we trust our team to get their best work done, communicate and ask questions when they're blocked, and design processes that allow us to execute fast.

Default to positivity and optimism.

Startups are hard. Let's enjoy the process.

We are lifelong learners - if you have an idea that you think will help our customers, talk about it!

We're a team, not a family.

Our goal is to treat employees like athletes. This means creating an environment where every individual can operate at their best in their role, so that the team can thrive.

Self-care comes first

If you're not at your best, your work won't be either. We encourage you to design a day that helps you operate at your best - and it's ok to make adjustments.

Hire for slope, not y-intercept.

We look for high potential people who want to make a big impact. Support people's career and life goals.


The People Behind Durable

Lead Engineer

Lifelong engineer and small business owner. Previously founded Imovi software. Owns Brazil's best burger joint.


Business owner for 15 years. Recently grew VisualCV to over 4 million users and sold it in 2020. Previous window cleaning operator.