"Too many choices can overwhelm us and cause us not to choose at all." The paradox of choice.
This captures the problem many of us have today, especially when trying to pick a website builder.
Do you go for the drag-and-drop simplicity of Wix or the elegant designs of Squarespace or GoDaddy for its all-in-one building and hosting services? Or is it Durable, an AI-powered website builder that builds you an entire website in 30 seconds?
We'll dive into each platform's features, pricing, strengths, and weaknesses, helping you make an informed decision.
Wix vs. Squarespace vs. GoDaddy vs. Durable at a Glance
- Wix: Versatile and known for its ease of use, extensive customization options, and robust SEO tools. It’s a good tool for beginners and advanced users looking to create professional websites.
- Squarespace: The best when it comes to sleek templates and a design-focused approach. Squarespace is a great choice for creatives and those who prioritize aesthetics in their website.
- GoDaddy: A straightforward and user-friendly platform. GoDaddy is best suited for those who need to get a website up and running quickly, with less emphasis on customizability.
- Durable: Leveraging the power of AI, Durable stands out for its ability to rapidly create professional websites with minimal user input. It’s the ideal website builder for entrepreneurs and businesses looking for efficiency and innovation.
You can generate a fully functional, professional-grade website with Durable in 30 seconds.
This swift creation is made possible through AI-driven features like the name generator, professional photos, AI-crafted content, and personalized domain options.
We understand that traditional website builders are complex and time-consuming. That's why we developed Durable to address these challenges. Unlike other platforms, we use AI to build your website from scratch, eliminating the complexities and time investment typically associated with website creation.
Our capabilities also extend beyond the initial creation. We offer a comprehensive suite of editing tools, allowing you to customize your website to match your brand and style perfectly.
We provide integrated business management tools, real-time analytics, domain, and hosting services, all within a single, user-friendly platform. This holistic approach simplifies the management and growth of your website.
Additionally, we equip you with advanced AI marketing, invoicing, and CRM tools.
Durable Core Features
1. Integrated AI Features
At Durable, we're always looking to leverage the power of AI to offer a seamless experience in building and managing your website.
Our platform is designed to maximize the use of AI, ensuring that every step of your website journey is intuitive, efficient, and effective.
Your first chance to use our innovative AI features will be during the website creation. One of the first tools you'll encounter is our Business Name Generator. This AI-driven tool helps you brainstorm and select the perfect name for your business.
As you move into the website editor, our integrated AI continues to assist you.
When customizing the website that has been generated, you can regenerate copy or generate stock images. The AI does all this.
Additionally, we have integrated our AI Assistant in the editor, which acts as your guide.
For instance, if you're unsure how to add social media links to your site, ask the AI Assistant for help.
Managing your website with Durable is also easy using our AI-driven tools.
Our AI CRM is designed to respond to leads, organize contacts, and generate client communications instantly. This tool helps you manage your customer relationships and ensures you efficiently stay on top of your business interactions.
To help you grow your business, we have an AI copywriter. It's specifically trained to create persuasive Google Ad copy. It creates SEO-optimized ads to attract a wide audience, increasing your site's visibility and drawing in potential clients.
Once you've captured your audience's attention, our AI CRM steps in to manage these new connections. If you sync your email to this CRM, you can instantly generate unique customer responses based on past messages.
Lastly, our invoicing tool integrates seamlessly with the CRM. This synchronization means that all invoices are linked with your customer data, ensuring timely and accurate billing.
From the initial stages of building your site to managing client relationships and handling invoicing, our AI-driven tools streamline every process.
2. SEO Tools
We understand the critical role of SEO in the success of your website. That's why Durable has advanced SEO tools to enhance your online visibility and search engine ranking.
From the moment you start building your website with Durable, you're setting the stage for SEO success. Our AI-driven platform generates content that is engaging, relevant to your industry, and SEO-optimized.
We strategically use keywords naturally distributed throughout your website's content, ensuring that your site resonates with your audience and search engines.
In addition to compelling copy, we prioritize using high-quality, responsive images. Fast-loading optimized images are crucial for maintaining site speed, a significant factor in SEO rankings.
With Durable, you can be confident that every website element is fine-tuned for optimal search engine performance.
Understanding the importance of local SEO, Durable allows you to add a Google Reviews section to your website easily. In the editor, click “Add section.” A pop-up will appear. Search “Google Reviews.” Then click to add.
This feature is vital for several reasons.
- Reviews are a key local SEO ranking factor, helping your business to stand out in local search results.
- They provide valuable insights into your business's performance, highlighting areas of strength and opportunities for improvement.
By integrating Google Reviews, you're enhancing your SEO and building trust and credibility with your audience.
3. AI Blogging Features
Blogging is a powerful tool for boosting SEO. With Durable, adding a blog to your website is a straightforward process.
On the top of the editor, next to “Home,” click on the ”+” sign. Look for “Blog post” and click “Add.”
Regularly updated blogs filled with relevant, high-quality content are favored by search engines, helping to increase your site's visibility and attract more traffic.
To help you blog efficiently, we offer an AI Blog Builder. This tool lets you create a blog and generate multiple posts in seconds.
While the AI provides a solid foundation, you can edit and personalize the content to ensure it aligns with your brand and meets your specific needs.
4. Analytics Dashboard
We believe in empowering our users with data-driven insights.
Our Analytics Dashboard is a powerful tool in the back-end of your website that provides a comprehensive view of your site's performance, offering valuable insights crucial for informed decision-making and strategic planning.
What You Will See in the Analytics Dashboard?
- Page views
- Unique visitors
- Online users
- Visits per day
- Most busy hours
By understanding these numbers, you can:
- Tailor your marketing efforts based on the channels that drive the most traffic and conversions.
- Adjust your content and marketing tactics to better resonate with your primary audience segments.
- Identify which pages are performing well and which need optimization to boost your search engine rankings.
- Make informed changes to your website to improve the conversion of visitors into leads or customers.
We have a range of pricing plans to suit different needs and stages of business growth. And if you’re getting started and want to test our website builder, we offer the free plan.
- Free Plan: For individuals or aspiring entrepreneurs
- Startup Plan: $15 per month. Yearly Billing: $12 per month. For solopreneurs and small businesses looking to grow.
- Business Plan: $25 per month. Yearly Billing: $20 per month. For established business owners.
Each of these plans is tailored to meet the varying needs of different users, from those just starting to established businesses looking to leverage AI for growth.
Positives of Durable
- Our advanced AI capabilities make website creation and management incredibly efficient.
- Durable has a user-friendly interface accessible to everyone, regardless of technical skill level.
- An array of business management tools, including AI-driven CRM and invoicing, already integrated into Durable.
- Every Durable website is secured with powerful DDOS protection, SSL, firewall, and a global CDN, ensuring your online presence is safe and reliable.
- Durable's pricing structure is designed to be accessible to many users. From the free plan for individuals just starting to more advanced plans for growing businesses, Durable ensures quality service at every price point.
Downsides of Durable
- Durable's AI-driven design simplifies the website creation process but may offer less customization flexibility than Wix or Squarespace.
- Compared to Wix and Squarespace, Durable has fewer third-party applications and services integrations.
Wix has firmly established itself in website building. As of 2023, Wix holds 43% of the global market share in website building.
It’s a web development platform that allows you to create HTML5 websites and mobile sites through drag-and-drop tools.
Wix is known for its user-friendly interface and “What You See Is What You Get” (WYSIWYG) editor. You can drag and drop elements around your site. These include text, images, buttons, boxes, social media icons, and more. In Wix, you can place anything where you want it.
It’s a comprehensive platform that offers website hosting, domain registration, email marketing, contact management, and more. You can choose from over 800 designer-made templates, use Wix ADI, or start from scratch with a blank page.
One of Wix's key features is its app market. These apps allow you to add extra functionality to your websites, such as:
- Photo galleries
- Social media buttons
These apps are free and paid, with many premium plans for advanced features.
While Wix has strengths, it's always good to consider Wix alternatives to ensure you make the best choice for your needs.
Wix Core Features
1. Easy-to-Use Editor
The stand-out feature that has made Wix widely adopted is its intuitive drag-and-drop editor.
This editor is designed to be highly intuitive and easy to understand. You can visually build your site, seeing the changes as you make them in real-time.
This WYSIWYG (What You See Is What You Get) approach ensures that what you're creating on the editor will look the same when your website is live.
The flexibility of the drag-and-drop editor also allows for extensive customization. You can adjust the size, color, font, and positioning of elements to match your vision.
2. Wix Studio for Agencies & Freelancers
Wix has evolved beyond its intuitive drag-and-drop editor to introduce Wix Studio, a platform tailored for agencies and freelancers.
Wix Studio has advanced editing tools for greater design precision and creativity. This includes:
- Custom breakpoints for responsive design
- Code-free animations to add dynamic elements to websites
- Responsive AI technology that ensures websites look great on any device
Wix Studio allows you to create and collaborate in real-time. This is beneficial for teams working on web projects.
It also addresses the need for effective project and client management. Wix Studio provides a centralized workspace to manage multiple clients, sites, and projects.
3. SEO Tools
Wix provides SEO (Search Engine Optimization) tools that help your website rank higher on search engine results pages (SERPs).
Here are some of the key SEO features Wix offers:
- Wix SEO Wiz: This is a step-by-step plan designed to help improve your site’s SEO. It helps connect and verify your site with Google, ensuring it gets indexed quickly and appears in search results.
- Meta Tags and URL Customization: Wix allows you to customize your site's meta tags, URL structure, and slugs. Additionally, Wix lets you apply a uniform SEO logic across multiple pages, saving you the time and effort of editing each page individually.
- Robots.txt Editor for Indexing Control: Every Wix site has an editable robots.txt file. With Wix’s Robots.txt Editor, you gain more control over how search engines crawl and index your site.
- SEO APIs for Advanced Customization: Wix offers SEO APIs through its Velo platform if you want even more control over your site’s SEO. These APIs allow developers to override default SEO settings and customize functionality from client-side code.
4. AI Features
Although not as comprehensive as in Durable, Wix integrates a variety of AI (Artificial Intelligence) capabilities.
These AI features simplify the design process, optimize content, and enhance the overall functionality of your website.
- Artificial Design Intelligence (ADI): Wix ADI allows you to generate a site instantly that is fully customized to your business needs. You answer a few questions, and it creates the site for you.
- Responsive AI in Wix Studio: This feature offers optimized layout tools and responsive behaviors. This AI capability can be applied to individual site sections, adapting them to all screen widths or specifically to the mobile breakpoint while keeping the desktop design intact.
- AI Code Assistant: For those delving into more complex website projects, the AI Code Assistant provides real-time code suggestions, accelerating the development process for custom sites.
- AI Text Creator and AI Template Text Creator: These tools generate high-quality, personalized, unique content for entire websites.
- AI for Image and Video Editing: Wix also offers advanced AI tools for image and video editing. These include capabilities to generate unique images based on descriptions, enhance photos using AI-powered editing tools, and create professional-level trailers with the AI Video Trailer Generator.
Wix offers a range of pricing plans to suit different needs, from personal websites to large-scale business solutions. These plans are divided into three main categories: Website, Business and Ecommerce, and Enterprise.
1. Website Plans
- VIP: $24.50/month.
- Unlimited (Most Popular): $12.50/month.
- Combo: $8.50/month.
- Connect Domain (Most Basic): This is the most basic plan and displays Wix branding: $4.50/month.
2. Business and Ecommerce Plans
Business VIP: $35/month.
Business Unlimited (Most Popular): $25/month.
Business Basic: $17/month.
3. Enterprise Plans
These plans are built for large-scale businesses and offer tailored solutions to meet the complex needs of larger organizations.
Positives of Wix
- Wix offers comprehensive analytics and insights, allowing users to effectively track visitor behavior, engagement, and other key metrics.
- Customer service is a significant strength for Wix. Users often praise the platform for its responsive and helpful support team. The availability of a chat option for customer service is particularly appreciated.
- Wix is designed to be intuitive, making it easy for users of all skill levels to create and manage their websites.
What Could Be Better
- Unlike competitors like Squarespace, Wix doesn’t offer robust features for gathering and downloading tax information.
- For some industries, Wix's payment processing options are limited. Users in these sectors have to rely on external credit card processors, as Wix doesn’t support their specific business needs.
- Users have noted that Wix tends to be more expensive than other companies regarding additional features and functionalities.
Squarespace is known for its sleek, modern templates that are fully responsive. They automatically adjust to fit different screen sizes. Squarespace fits creatives, small business owners, bloggers, and anyone looking to create personal websites or portfolios.
The templates are elegant and modern, catering to various styles and industries.
Squarespace also has a robust content management system (CMS). This lets you easily manage and update your website content, including text, images, and videos. The platform also supports blogging, with features like multiple author support, scheduled posts, and RSS syndication.
Squarespace Core Features
1. Ease of Use
Squarespace has long been recognized for its user-friendly design capabilities. In the past, you could use their classic editor, which uses drag-and-drop technology.
Lately, Squarespace has taken a significant leap forward in enhancing its ease of use with the introduction of Fluid Engine.
Fluid Engine incorporates a grid system, allowing more precise control over block arrangement, background setup, and content customization. This system gives you more freedom in designing their web pages, making the process more intuitive and less restrictive.
The flexibility offered by the new grid system means you can experiment with various layouts and styles, adapting your website to your specific vision with greater ease.
The new Fluid Engine retains the simplicity and user-friendliness of the classic editor while introducing advanced capabilities that cater to the needs of modern web design.
2. Built-in SEO Tools
Squarespace, like Wix, offers built-in SEO tools to enhance your website's visibility in Google's SERPs. These tools are integrated into the platform.
- SEO Page Settings: Squarespace allows you to set SEO-friendly page titles and descriptions.
- Automatic SEO-Friendly Pages for Products: Squarespace takes a proactive approach to e-commerce SEO by automatically generating SEO-friendly pages with static URLs for every product category. Static URLs remain constant and are more easily tracked by search engines than dynamic URLs.
- Dedicated SEO Panel: Squarespace has a dedicated SEO panel, centralizing all the essential SEO tools and settings in one place.
- Option to Hide a Page from Search Engines: Not every page is meant for public viewing or search engine indexing, so Squarespace provides the option to hide specific pages from search engines.
- Clean Indexing: All Squarespace sites are built with clean indexing. This website builder ensures your website is easily readable and indexable by search engines.
3. Website Analytics Tools
Squarespace offers a suite of sophisticated website analytics tools.
These tools provide comprehensive insights into your site's traffic, user behavior, and overall performance.
- Comprehensive Analytics Dashboard: Squarespace analytics dashboard provides detailed insights into website performance, activity log, and traffic overview.
- Real-Time Data: Squarespace's analytics tools offer real-time data showing how changes to your site or marketing campaigns immediately impact visitor behavior and engagement.
- Commerce analytics: This helps you track and understand what your business is doing by tracking revenue, sales, purchase funnel, and orders.
4. AI Tools
Squarespace has embraced artificial intelligence to enhance the website creation process, offering a variety of AI tools.
- AI for Content Generation: Assists in generating first-draft content for websites. This tool is useful for those struggling with content creation or needing a starting point for their website copy.
- AI Tools for Website Development: Squarespace offers AI tools categorized as content generators. These tools are trained on vast amounts of data and replicate patterns to create new, original content.
- Standalone AI Website Generators: These tools can create a full set of web pages based on user input, similar to Squarespace Blueprint.
- Website Copywriting Tools: The platform includes AI-driven copywriting tools like Squarespace AI, which help draft and refine website copy.
Squarespace offers four pricing plans. Each plan provides the tools and features necessary for various website development and business growth stages.
You also get a 14-day free trial.
- Personal Plan: $16 per month
- Business Plan: $23 per month
- Commerce Plans: $27 per month
- Advanced Commerce Plan: $49 per month
Positives of Squarespace
- One of the most significant advantages of Squarespace is the quality of its template designs. These designs are aesthetically pleasing and highly functional, catering to various industries and personal preferences.
- The platform's intuitive drag-and-drop interface makes it straightforward for users to build and customize their websites.
- Even users with only basic knowledge of CSS can enhance their site's design and functionality, offering a degree of customization that is both accessible and powerful.
What Could Be Better
- While Squarespace is user-friendly, some users find it requires a bit of a learning curve.
- Another area where Squarespace could improve is in its photo compression capabilities. Users have expressed a need for better tools to manage image sizes and quality.
- The cost of Squarespace's plans is a concern for some users. The platform offers a range of features and high-quality designs, but the pricing can be steep for individuals or small businesses on a tight budget. And if it doesn’t quite meet your requirements, looking into Squarespace alternatives might help you find a more suitable platform.
The GoDaddy website builder is tailored for users ranging from small business owners to bloggers looking for a straightforward way to create an online presence.
GoDaddy is designed to be user-friendly, with a drag-and-drop interface that makes it easy to add, remove, and rearrange elements on a webpage.
It offers a wide range of customizable templates that cater to various industries, making it a good choice for businesses, freelancers, and individuals looking to establish an online presence.
GoDaddy Core Features
1. AI Tools
GoDaddy has integrated a suite of AI tools designed to streamline and enhance various aspects of your website.
- AI Prompt Library for Small Businesses: GoDaddy offers an AI prompt library, a valuable collection of prompts tailored to assist in various business tasks.
- Customer Service Messages Tool: GoDaddy's AI tool for customer service messages significantly eases the workload. This tool automates responses to common customer inquiries.
- Social Media Ads Tool for Instagram and Facebook: GoDaddy's Social Media Ads Tool is designed for creating ads on platforms like Instagram and Facebook. This tool helps businesses craft effective social media advertisements, optimizing them for engagement and reach.
2. Ease of Use
One of the key selling points of GoDaddy's website builder is the ability to create a website rapidly. In theory, users can set up a basic website in about half an hour.
Durable provides you with hundreds of modern, professional templates. To build a website, you start by selecting a template, followed by choosing a theme for that template.
The dashboard is designed with clarity and ease of navigation. Thanks to well-organized menus and sections, you can effortlessly find what you need.
However, note that GoDaddy's emphasis on usability comes with a trade-off. The platform doesn’t offer the same depth of features and customization options as Durable or Wix.
While GoDaddy is excellent for users seeking a straightforward, no-frills website-building experience, it might not fully satisfy those who require advanced customization and a wide array of features.
3. GoDaddy InSight
GoDaddy InSight is a powerful, data-driven system integrated into GoDaddy's website builder platform.
It's designed to provide personalized guidance and actionable insights to help you optimize your online presence and grow your business.
One of the standout features of GoDaddy InSight is its ability to generate customized action plans for you. These plans are based on data and analytics specific to your business type and goals.
GoDaddy InSight provides detailed analytics about a website's performance. This includes metrics like website traffic, social media engagement, and e-commerce activity. Understanding these metrics lets you make informed decisions about your marketing strategies and website design.
InSight also offers a feature for competitive benchmarking. It compares your website performance against similar businesses in the industry.
The tool continuously learns from your website and market trends. This smart learning capability ensures that the advice and insights provided by InSight remain relevant and up-to-date.
4. SEO Tools
GoDaddy is also big on SEO. It includes a suite of SEO (Search Engine Optimization) tools designed to enhance the visibility of your website on search engines.
- SEO Page Settings: GoDaddy allows you to set and modify SEO page titles and descriptions. These are set by default, but you can customize them for specific search or social media purposes.
- SEO Wizard: For those new to SEO, GoDaddy's SEO Wizard guides you through optimizing your home page and other website elements like pages, blog posts, or images.
- Track Your Metrics: After utilizing the SEO Wizard, GoDaddy provides the functionality to track your website's performance on Google.
- Hide a Page: You can hide specific pages from search engines. This feature is useful for pages not meant for public view or for controlling which parts of your website are indexed by search engines.
Each plan is structured to provide specific features and capabilities, allowing users to choose the one that best fits their requirements.
- Basic Plan: $9.99 per month. Renews at $12.99 per month.
- Standard Plan: $10.49 per month with an annual term. $16.99 per month upon renewal.
- Premium Plan: $14.99 per month. $22.99 per month upon renewal.
- Ecommerce Plan: $16.99. $26.99 per month upon renewal.
Positives of GoDaddy
- Many users find it the easiest website builder they have used, making it an excellent choice for those with little to no experience in website creation.
- GoDaddy's competitive pricing is a significant draw for many users. The platform balances cost and functionality, making it an attractive option for individuals or small businesses.
- GoDaddy provides various templates catering to various styles and industries.
What Could Be Better
- Compared to other website builders, GoDaddy's UI might seem outdated or less intuitive, particularly for users accustomed to more modern interfaces.
- Another concern is the impact of extensions on website loading speed. Users who utilize numerous extensions may experience a slowdown in their site's performance.
- While GoDaddy offers a good range of templates, some users feel that the variety and flexibility of these templates and extensions are not as extensive as those on platforms like Wix or Squarespace.
If you find GoDaddy's features lacking, explore this guide on the best GoDaddy alternatives to get a broader range of options.
Wix vs. Squarespace vs. GoDaddy vs Durable: Ease of Use
Durable maximizes the use of AI to simplify website creation and management. The AI-driven design process and intuitive editor make it incredibly easy to create a professional website, regardless of technical skill level. Anyone can create a website in 30 seconds and customize it to their liking.
Wix has an intuitive drag-and-drop interface. It allows you to customize your website layout and design easily. It's user-friendly for beginners but offers advanced options for more experienced users.
With the introduction of Fluid Engine, Squarespace has enhanced its ease of use, offering more flexibility in block arrangements and content customization. It's sleek and modern but might require a slight learning curve.
GoDaddy's website builder is designed for rapid deployment, allowing you to quickly set up a basic website. However, this comes at the cost of in-depth customization options, making it more suitable for simple, straightforward websites.
Wix vs. Squarespace vs. GoDaddy vs. Durable: AI Tools
Durable offers a wide range of AI tools, from website creation to management. Our AI CRM, Google Ad Writer, and AI Assistant in the editor provide a comprehensive suite for efficiently building and managing your website.
Wix offers AI features like ADI for website generation, responsive AI in Wix Studio, and AI Code Assistant for development. These are more focused on design and less on comprehensive website management.
Squarespace provides AI tools for content generation and website development, but these are primarily limited to content and layout creation.
GoDaddy features AI tools for business tasks like generative content for product descriptions and customer service messages, focusing on operational efficiency.
Wix vs. Squarespace vs. GoDaddy vs. Durable: Built-in SEO Tools
Durable ensures SEO-optimized content generation and easy blog integration, enhancing your site's visibility with minimal effort.
Wix has a suite of comprehensive SEO tools, including Wix SEO Wiz for personalized SEO plans, SEO APIs, Robots.txt editor, and meta tag customization.
Squarespace provides built-in SEO settings and a dedicated SEO panel for easy management but may require more manual input for optimization.
GoDaddy features an SEO wizard and tracking metrics but lacks the depth of SEO customization offered by Wix and Squarespace.
Wix vs. Squarespace vs. GoDaddy vs. Durable: Analytics Tools
Durable analytics dashboard offers real-time insights into website performance, user engagement, and other key metrics, all within a user-friendly interface.
Wix provides comprehensive analytics tools but might require integration with third-party services for more in-depth analysis.
Squarespace offers robust website analytics tools, giving detailed insights into website performance and visitor behavior.
GoDaddy includes GoDaddy InSight for performance metrics but may offer less detailed analytics.
Wix vs. Squarespace vs. GoDaddy vs Durable: Third-party Integrations
Durable also has limited integrations compared to a platform like Wix. Durable is integrated with Stripe to help convert your website to an e-commerce store. However, we focus on providing a comprehensive in-house toolset, reducing the need for extensive third-party integrations.
Wix has a large app market with 500+ powerful web third-party integrations that you can use to extend your website functionality.
Squarespace also has a lot of integrations — though not as comprehensive as in Wix — but they are more curated.
GoDaddy provides essential integrations, but the range is more limited than Wix and Squarespace.
Wix vs. Squarespace vs Godaddy vs. Durable: Which Should You Choose?
After a detailed evaluation of each platform's features, strengths, and weaknesses, we've compiled a final comparison table. This table scores each platform across various critical aspects, helping you decide which website builder best suits your needs.
Durable is an excellent choice if you want to create a website that combines advanced AI capabilities with user-friendly design and powerful SEO tools.
It’s ideal as a comprehensive solution for both beginners and experienced users.
Explore Durable today and experience the power of AI-driven website creation.