Are you starting a cleaning business and looking to get more clients? It’s time to market your new business and get the word out about your services!
If you’re new to running a business, let’s dig into some cleaning business marketing tactics that can help you find your first clients and grow from there. Read on to learn more about getting clients for your cleaning business.
Let’s get started!
The Importance of Marketing For Your Cleaning Business
No matter what type of business you plan on running, marketing will be a key part of your day-to-day tasks. This is because marketing is the easiest way to spread the word about your business and generate more clients or customers.
Here are a few reasons why cleaning business marketing is going to be so helpful:
- Make sure people are aware of your services
- Generate a larger client base
- Build local recognition around your business
- Educate people about the importance of your services
- Grow your cleaning business
Essentially, marketing works as a way to let people know about what you do, why it’s important, and how they can hire you to do it for them. This is important information for people to have if you’re going to create a successful cleaning business.
How to Get More Cleaning Clients
Now that you know why marketing is important, let’s talk about how to market your cleaning business so you can get more clients, build your business, and make more money.
#1. Create a Business Website
The cornerstone of every successful business is its website. While many cleaning businesses operate via word-of-mouth and communicate over text messages to manage scheduling and payments, a business website can make processes even more efficient.
It can also help your cleaning business get discovered by more than just referral clients, giving you a chance to grow your business even faster.
Plus, you can put helpful information on your website that makes onboarding new clients a much quicker process.
Your cleaning business website should include the following pages:
- Home page: This introduces your business and shares the area(s) it works in and the types of services it offers.
- About: Introduce yourself and/or your team and share some background information about your cleaning business.
- Image gallery: If you’ve gotten permission to take “before and after” photos from your clients, create an image gallery to share those and showcase your work.
- Services: Create a page that details out everything you offer, like deep cleans, monthly touch-ups, and the like. You can also choose to include pricing information if you want.
- Blog: A blog is a great place to share more educational content surrounding your business so people understand why it’s so important.
- Contact: Here, you can share your contact information so people know how to reach you, a map to showcase where your office is (if you have one), and other important details about working with your business.
Luckily, tools like Durable make it incredibly easy to generate a cleaning website — you don’t have to do anything except input your business name and industry, and watch as your website comes to life.
You can then make any changes you’d like to your headings, website copy, colors, fonts, images, and more until the website looks perfect. Add a custom domain and publish your website.
And boom, that’s strategy number one done for you in just minutes!
#2. Know Your Target Audience
The next step is to know your target audience so you know who you’re marketing to. It’s one thing to know which areas you’re willing to travel to; it’s another to know exactly who in those areas would be interested in your services.
For example, cleaning is considered a luxury service. This means you may need to focus your marketing efforts on a higher-income audience who has the extra funds to invest in regular house cleaning.
Or, you could focus more on local businesses that are looking for janitorial services. A marketing strategy for businesses is going to be much different than a marketing strategy for homeowners. There are many different types of cleaning services you can offer.
#3. Optimize Your Site for SEO
SEO stands for search engine optimization and is an important strategy for helping your business website appear higher in search results.
When properly implemented, SEO ensures that when someone searches for “house cleaning near me,” your website will be one of the first results they see. And when over 25% of searchers are clicking that top result, you want to aim to get it.
Use this checklist to optimize your website for search:
- Research popular keywords to use in your website copy.
- Have Durable automatically incorporate keywords into your website headers, descriptions, and copy.
- Keep your website content up-to-date.
- Have Durable generate a keyword-filled blog post for you.
- Link between web pages and blog posts that are related to each other.
- Add alt tags to your images that also include a keyword.
Durable makes it easy to optimize your website by auto-generating SEO-friendly meta titles and descriptions for your web pages. Taking these steps can help more people find you online and get in touch about your services.
#4. Create a Referral Program
Do you already have some happy clients? Use that to your advantage! Create a referral program where you offer existing clients an incentive (like 50% off their next cleaning or entry into a gift card giveaway) for referring people your way.
If you do a consistently good job, your clients will be happy to send people your way regardless of an incentive. However, offering something in exchange for referrals can be a great way to start that conversation much more quickly.
You can create a web page on your site that explains how your referral program works, include it in email newsletters (if you have one), share it on social media (more on this strategy next), or let customers know about it when you talk to them.
#5. Have a Social Media Presence
Create social media profiles that let you share details about your business in another great effort to reach a wider client base. Start with basic platforms like Facebook, Instagram, and/or TikTok — you don’t need a huge presence.
However, having some basic profiles where you create regular content can help you reach more people and get more people interested in your services.
This can even work for local businesses. Having a social media presence gives people the ability to tag you in comments if someone asks for recommendations. And, if you have a Facebook Page, you can regularly promote your business in local neighborhood Facebook groups as yet another way to spread the word.
#6. Try Out Traditional Marketing Tactics
Finally, test out some old, tried and true traditional marketing tactics. While online marketing has outshone several of these, many local cleaning businesses still see success from these original marketing ideas.
A few traditional marketing tactics you can try include:
- Passing out flyers: Create flyers that detail your services and share your contact information, then place stacks of them in local places like libraries and recreation centers, or hand them out at events.
- Business cards: Create business cards and leave them with existing clients so they can easily spread the word about your business. Many restaurants still have business card bowls, too, so you can place your business cards in there for people to find.
- Direct mail: Send out postcards to people who live in the area(s) that you service to promote your offerings.
- Door hangers: Go door-to-door and leave door hangers on houses in the area(s) that you service. Don’t knock — but a door hanging tag can be an effective idea.
- Sponsor local sports teams: Look into sponsorship packages to see if you can get a banner hung at local sporting events. Youth sports sponsorships will likely be right in your budget.
Find More Cleaning Clients Today
Land more cleaning clients today with these six marketing strategies. But first, start with a website. Durable can help you get your cleaning business website up and running in seconds for those of you ready to hit the ground running.
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