One of the biggest barriers to getting your cleaning company’s website up and running is the time it takes to find, hire, and consult with a web designer.
When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.
But don’t just take our word for it — try out Durable’s AI Website Builder for cleaning companies for free.
Why Cleaning Businesses Choose Durable
Durable’s AI Website Builder uses AI to plan, design, and lay out a website for your cleaning business in seconds. If you struggle with writer’s block, it will even create SEO-optimized content for each section of your site.
Something need changing? Your Durable website is 100% customizable. Or, if you want to start fresh, you can regenerate your entire website or choose from a wide variety of templates.
Besides our AI Website Builder, Durable offers powerful features to help manage your business and your cleaning clients. Durable has a built in Customers tool where you can capture, track, and manage your customer communication.
Looking to learn more about what Durable can do for your cleaning business? Check out our complete Cleaning Industry Guide. Discover all the AI-powered tools and features you can use to save time and get your business up and running faster.
What to Include on Your Cleaning Business Website's Homepage
Not sure what information your website should include? Let us help!
All of our cleaning business website templates are designed with cleaning businesses and web best practices in mind. We generate and build your cleaning website with all of the necessary sections. With Durable, there is no coding or copywriting time needed. And all of the home page sections are fully customizable so you can change all copy, images, and sections.
Here are some of the sections Durable can create for you on your cleaning business website's homepage. Take some time to experiment with Durable’s AI Website Builder and see what works for you.
#1. Hero Section
Your hero section is the first thing new visitors to your cleaning company’s website see. It’s your chance to set the mood and establish your company’s identity.
In the Durable website editor, you can select from a variety of hero section styles. A good hero includes a clear headline, supporting copy, and strong imagery. You can write your own greeting and introduction, or use the copy Durable writes for you. Anything Durable writes for you is fully editable.
The hero section is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to see what services you have to offer, or see information on some of your most recent projects.
#2. Services Section
Unlike the hero section — which every cleaning company’s website features — a services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.
Your services section doesn’t need to be incredibly long or in-depth — a few images with descriptions of the services you offer will do. You should create a separate Services page, and link the items in your homepage’s Services section to it.
In the Durable website editor, select Add Section > Services. The editor will generate three images with accompanying text, which you can then edit.
#3. Client Testimonials
When it comes to cleaning services, testimonials go a long way toward establishing trust with potential clients.
The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients and get testimonials from them. A quick email or 15 minutes on the phone can net you a powerful piece of marketing.
The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit. You can also embed your Google Reviews here.
Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds.
#4. Project Gallery
An image gallery on the main page of your site lets you show off past cleaning projects and highlight the kind of services you offer. In terms of content, before and after photos are a great choice.
To include an image gallery on your main page, go to Add section > Gallery. You can choose from a few gallery styles. Once the section is added, use the edit button to choose up to 12 images, and toggle between grid and carousel views.
#5. Business Location
Including the location of your office on your homepage helps give your business legitimacy — it shows you aren’t a fly-by-night operation. It will also make it easier later when one of your clients inevitably loses your business card but needs to figure out where to mail your check.
To include a map to your location on your site, go to Add section > Location.
Beyond the Homepage: 4 Valuable Pages to Add to Your Durable Cleaning Company Website
Aside from your homepage, Durable can help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a professional cleaner.
#1. Services Page
Even if you list some of your cleaning services on the main homepage of your site, a dedicated “Services” page gives you the chance to go into greater detail about each one, while potentially highlighting more niche services that might not fit on the main page.
To add a services page, navigate to Pages > Create Page > Services. Durable automatically creates a full-scope services page for you. You can publish the page as is or make your own edits and customizations.
Want to learn how to niche down your cleaning services, or know how much to charge for your work? Check out our Cleaning Business Starter Guides. You'll discover everything you need to know to kickstart your cleaning business, from cleaning company permits, business insurance, and cleaning supplies to marketing strategies and client management.
#2. About Page
An “About” page lets you add some personality to your cleaning company’s website. It’s a chance to talk about your company’s values, and the kind of work you do.
It's also a chance to talk about your own experience in the industry and your qualifications, as well as the experience and qualifications of those on your team.
To add an About page, navigate to Pages > Create Page > About. Durable automatically creates a full-scope About page for you. You can publish the page as is or make your own edits and customizations.
#3. Blog
When you think of marketing for cleaning companies, a blog may not be the first thing that pops into mind. But professional cleaners often have unique perspectives on industry developments that mainstream media overlooks. A blog can draw more traffic to your site through Google search, while also demonstrating your experience and expertise.
Durable has an incredible AI Blog Writer that creates and generates your blogs for you. This means you can create consistent blog content and drive traffic without having to do anything yourself.
To generate a blog page, navigate to Pages > Create Page > Blog. Here is where you can either write your own blog or have Durable's Blog Writer write it for you.
Here's a snippet of what a blog written by Durable's Blog Writer looks like:
And, Durable has an AI Content Marketing Strategist that automates and publishes the blog for you. Now you can focus 100% on cleaning while Durable's Content Strategist ideates, writes, and publishes your blog content for you.
#4. Contact Page
Creating a separate contact page lets you go into a bit more detail about what kind of information you need from prospective clients, so you spend less time following up with leads, trying to get specifics from them so you can write a quote.
With Durable, you don't need to think about all of the needed website sections! All cleaning websites built with Durable include the necessary sections. All you need to do is make small copy and image tweaks and you're set to publish.
Ready to get started? Build your cleaning business website in 30 seconds now with Durable.
