Choosing the right digital marketing services to offer is one of the most important decisions when starting a marketing agency.
With so many options — SEO, social media, paid ads, content marketing — it can be overwhelming. Should you specialize in one area or offer a full suite of services? The right mix of services helps you attract clients, stand out from competitors, and build a profitable agency.
In this guide, we’ll break down the most in-demand digital marketing services and how to choose the best ones for your agency — whether you’re just getting started or refining your offerings.
How to Choose the Right Services for Your Agency
Should you create a full-service agency that offers a wide range of services, or should you niche down? That’s the first question you need to answer before deciding on your services.
To help you decide — and if you do plan to offer multiple services, choose the best options — we’ve put together a few tips.
#1. Identify Your Strengths and Expertise
Your agency’s success starts with what you do best. While you can always hire specialists, your initial service offerings should align with your expertise.
- If you're skilled in analytics and data-driven strategies, SEO, PPC, and email marketing could be a strong fit.
- If you thrive on creativity, services like branding, social media marketing, and content creation may be a better choice.
- You can also specialize in a specific industry, like healthcare, real estate, or e-commerce, where your knowledge gives you an edge.
#2. Consider Market Demand and Profitability
Some services have higher demand and profitability than others. If revenue potential is a priority, these insights can help you decide:
- Most profitable services: PPC, SEO, and web design tend to command higher fees.
- Best for recurring revenue: SEO, email marketing, and paid ad retainers offer ongoing income.
- Easiest to start: Social media management and content marketing require minimal startup costs.
#3. Choose Services That Align With Your Passion
While profitability matters, offering services you enjoy makes running your agency more fulfilling.
- Enjoy writing? Content marketing and email marketing could be a great fit.
- Love design? Web design, branding, and social media are strong options.
- Tech-savvy? SEO and paid advertising might be ideal.
#4. Build Credibility with Certifications & Training
Certifications can help boost your credibility, justify premium pricing, and set you apart from competitors.
Consider getting certified for any services you plan to offer so you can increase your profits.
Some certifications to consider include:
- SEO: Google Analytics, Semrush Academy
- PPC: Google Ads, Meta Blueprint
- Email Marketing: HubSpot Academy, Klaviyo Academy
You can also check out sites like Coursera, Udemy, and Skillshare to learn even more about the services you plan to offer so you can create the best experience possible for your clients.
Looking for a website to show off your services? Explore our website templates for digital marketing agencies →
The Most Popular Services Digital Marketing Agencies Offer
Now let’s get into the potential services your digital marketing agency might want to offer. Again, you can pick and choose as many or as few as you want. Perhaps you’ll choose to specialize as an SEO agency, or you’ll go full-service and offer a full array of digital marketing services.
Learn more about the most popular services that digital marketing agencies offer so you can choose the right fit for your own agency.
#1. SEO Services
SEO, or search engine optimization, is the process of optimizing a website so that it’s most likely to rank for specific keywords on search engines like Google or Bing.
There are two main sides to SEO: content SEO versus technical SEO.
The content side of SEO, also known as on-page SEO, focuses more on keyword research and landing page creation. The technical side of SEO looks at the back end of a website to fix issues that could impact rankability.
With a service like this, you can charge a one-time fee for a website's initial setup and optimization, or a consistent monthly retainer for managing a brand’s keyword research and tracking their rankings.
What this service includes: On-page SEO, link building, local SEO, technical SEO
Who needs it: Local businesses, e-commerce brands, SaaS companies
Tools to master: Ahrefs, Semrush, Google Search Console
Best for: Agencies focused on long-term, organic lead generation
Pros & cons:
✅ High demand, recurring revenue
❌ Long-term results, constant algorithm updates
#2. Paid Advertising
Paid advertising refers to digital advertising on any platform, whether it’s search engine advertising, social media advertising, or media buying on popular websites and publications.
This service involves finding your client’s target audience and successfully creating ad content that appeals to them.
What this service includes: Google ads, Facebook & Instagram ads, LinkedIn ads, retargeting ads, native ads, display ads
Who needs it: E-commerce, SaaS, service-based businesses
Tools to master: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
Best for: Agencies that want fast results and high-ticket clients
Pros & cons:
✅ High profit potential, measurable ROI
❌ Requires ad spend, constant optimization
#3. Social Media Marketing & Management
Social media marketing covers the strategy creation and implementation for a brand’s social media presence. Monthly management services also consist of creating and publishing social media content, engaging with your client’s audience, and more.
You might offer a one-time service where you build a strategy and let the client implement it, or you can put together a monthly management plan where the client pays you a set amount each month for your agency to run their social media presence.
What this service includes: Content creation, engagement, influencer marketing, community building
Who needs it: Small businesses, personal brands, e-commerce stores
Tools to master: Buffer, Canva
Best for: Agencies that enjoy creative, brand-building work
Pros & cons:
✅ High demand, recurring revenue model
❌ Time-consuming, hard to track ROI
#4. Email Marketing and CRM Management
Email marketing is a digital marketing service that involves creating and sending email newsletters, email drip campaigns, and automated emails. You can also bring CRM management into the fold with this service, which means you manage a brand’s list of customers and their contact information — as well as customer segmentation for personalized emails.
Services like drip campaigns or automation creation tend to be one-off packages, but newsletter campaigns are often recurring monthly services that your agency can provide.
What this service includes: Newsletter campaigns, automation, customer segmentation
Who needs it: E-commerce brands, B2B companies, service providers
Tools to master: Klaviyo, Mailchimp, HubSpot
Best for: Agencies that want a data-driven, recurring service model
Pros & cons:
✅ High retention, measurable impact
❌ Requires strong copywriting & technical setup
#5. Web Design and Development
If you know how to create websites, web design and development is a fantastic service to offer at your agency. You can charge a single, one-time fee for building a website for your clients. But website maintenance, landing page creation, user experience optimization, and other services can be offered on a monthly basis to keep that website up and running.
What this service includes: Website design, UX/UI optimization, landing pages
Who needs it: Service-based businesses, startups, online retailers
Tools to master: WordPress, Webflow, Durable AI Website Builder
Best for: Agencies looking for high-ticket, project-based work
Pros & cons:
✅ High revenue potential, essential for all businesses
❌ Requires design & coding expertise
Want to get your agency’s website off the ground quickly? Use Durable’s AI Website Builder and get your site created in seconds.
#6. Content Marketing & Blogging
Content marketing and blog writing are other great services your marketing agency can offer. While related to SEO, this is often considered its own set of services.
You might conduct keyword research as part of your content marketing strategy, but this mainly focuses on content creation to reach a wider audience for your clients.
Content marketing typically comes as a monthly recurring service of blog writing and publication, but you can also offer one-time services, like ebook or whitepaper creation, strategy building, and more.
What this service includes: Blog writing, whitepapers, case studies, video scripts
Who needs it: B2B businesses, SaaS, startups
Tools to master: SurferSEO, Grammarly, Jasper AI
Best for: Agencies that specialize in thought leadership & brand storytelling
Pros & cons:
✅ Evergreen content, strong SEO impact
❌ Takes time to see results and requires expert writing skills
#7. Branding and Graphic Design
Another option on our digital marketing agency services list is branding and graphic design services. If you have graphic design skills, you can create visual elements for your clients, like a logo, style guide, or marketing collateral.
Services like logo design or brand style guides are often one-off services, but you can turn graphic creation into a monthly service you charge a recurring retainer fee.
What this service includes: Logo design, visual identity, brand strategy, visual content creation
Who needs it: Startups, personal brands, service-based businesses
Tools to master: Adobe Suite, Canva, Figma
Best for: Agencies with a strong creative background
Pros & cons:
✅ High demand for startups and new businesses
❌ One-time projects, harder to generate recurring revenue
Thinking About Starting Small?
Not ready to go all-in on a full-service agency? Digital marketing can also be a great side hustle.
Explore the best digital marketing side hustles in this guide →
Common Mistakes Agencies Make When Choosing Services
Choosing the right services for your agency can set you up for success — or create unnecessary challenges. Here are some common mistakes new agencies make and how to avoid them.
#1. Offering Too Many Services Too Soon
It’s tempting to say yes to everything, but trying to offer too many services at once can stretch your resources thin and reduce the quality of your work.
Do this instead: Start with 1-2 core services that align with your expertise and market demand. As you grow and build a team, expand your offerings strategically.
#2. Underpricing Your Services
Many new agencies set low prices to attract clients, but this often leads to unsustainable workloads and underpaying yourself.
Do this instead: Research industry pricing and charge rates that reflect the value you provide. Position your services for clients who can afford long-term partnerships.
#3. Neglecting Your Own Marketing
If your agency doesn’t have a strong online presence, potential clients might doubt your ability to market their business effectively.
Do this instead: Treat your agency like a client. Regularly update your website, create valuable content, and showcase case studies to attract high-quality leads.
Read our guide on how to consistently generate leads for your agency →
#4. Choosing Low-Demand or Low-Profit Services
Not all services bring in steady revenue. Some niche offerings may be interesting but don’t have a large enough market to sustain your business.
Do this instead: Prioritize high-demand, profitable services like SEO, PPC, and web design. Once you establish a steady income, you can introduce niche services that complement your main offerings.
By avoiding these common pitfalls and focusing on sustainable, high-value services, you’ll build a profitable and scalable digital marketing agency.
Build a Profitable Digital Marketing Agency with the Right Services
Choosing the right services is one of the most important decisions you’ll make as an agency owner. Whether you specialize in SEO, social media, or web design, your service offerings shape the kind of clients you attract and the revenue you generate.
Start with what you know best and build from there. You don’t need to offer everything at once — focus on a few high-value services, refine your process, and expand strategically as your agency grows.
And when it comes to making a strong first impression, your website is the best place to start. Durable’s AI Website Builder can help you launch a professional, high-converting site in minutes — so potential clients see your expertise from the start.
Ready to bring in your first (or next) client? Build your agency’s website today with Durable.
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