If you're ready to build a website for your business, it doesn’t have to be complicated or time-consuming.
With AI, creating a professional-looking site is simple and quick — no coding or design experience needed. Whether you’re just starting out or looking to give your current site a refresh, AI-powered tools like Durable make it easy to get online and showcase your business.
In this step-by-step guide, we’ll show you exactly how to build a website with AI, so you can focus on what you do best — growing your business!
Ready to skip ahead? Generate your site in 30 seconds with Durable →
How to Build a Website Using AI: 5 Simple Steps
Step #1: Pick the Best AI Website Builder
Choose an AI-powered website builder that fits your needs. Look for a platform with easy-to-use features and customizable templates, like Durable’s AI Website Builder.
Step #2: Tell Us a Little About Your Business
Tell the AI what your website is for — whether it's a business, portfolio, blog, or online service. This helps the AI generate a design tailored to your specific project.
Step #3: Personalize Your AI-Generated Website Design
Once the AI has generated a base design, customize it with your business logo, colors, fonts, and layout preferences to make it unique to your brand.
Step #4: Test Your Website on Multiple Devices and Browsers
Check how your website looks and functions across different devices (mobile, tablet, desktop) and browsers. Ensure everything loads smoothly and is responsive for all users.
Step #5: Publish and Promote Your Website
After reviewing everything, hit publish and your AI-powered website is live! Start sharing your new site with the world and track its performance.
Step #1: Choose Your AI Website Builder
Think of an AI-powered website builder as your personal digital assistant. Instead of manually adjusting every tiny detail, AI makes smart, data-driven decisions and presents solutions tailored to your needs.
All you need to do is provide a bit of basic information about your website — and within seconds, the AI generates a complete layout, ready to go in less than 30 seconds.
With Durable, you can experience this firsthand. It’s that fast — and that simple.
But why should you choose AI to build your website rather than relying on traditional drag-and-drop builders? Here’s why:
Time Efficiency
While traditional drag-and-drop website builders are user-friendly, they can be time-consuming, especially if you’re starting from scratch.
AI website builders, on the other hand, create a complete site in a fraction of the time by automatically adapting to your preferences. You’ll have a professional site ready to go in just moments.
Consistent, Professional Design
Drag-and-drop tools give you creative freedom — but this often leads to inconsistent designs. AI-driven builders like Durable maintain a consistent design across your site, ensuring a polished and professional look that’s aligned with your brand.
Advanced Features Without the Hassle
Traditional website builders often require third-party integrations to add advanced features like chatbots, recommendation engines, or dynamic content adjustments. With AI, these features are often built-in and seamlessly integrated, saving you time and effort.
No Design Experience Required
With drag-and-drop builders, design knowledge can be helpful, if not essential. AI tools, however, take care of all the design intricacies for you. Simply provide the content and preferences, and let the AI do the rest.
What to Consider When Choosing the Right AI Website Builder
When choosing the best AI website builder for your needs, there are a few key factors to keep in mind:
#1. Your Website's Purpose
This is where it all starts. Are you a blogger, entrepreneur, artist, or local business owner? The goal of your website will determine the features you need. For example, if you’re running an online store, make sure the builder you choose excels in e-commerce features.
#2. Budget and Customization Options
Every business operates on a budget. AI platforms can be cost-effective, but prices vary depending on the features they offer. Consider your budget and think about how much customization you’ll need. Do you want a completely unique site, or would a premium template suit your needs?
#3. Future Growth and Scalability
Your website will evolve over time. Choose an AI website builder that can grow with your business. Think about potential traffic spikes, new feature integrations, or future redesigns. Platforms like Durable are designed with scalability in mind, so you’ll never outgrow the tools you start with.
#4. The Intelligence of the AI
Not all AI website builders are created equal. While some focus on basic design choices, others go further, optimizing your content, suggesting layouts, and even analyzing user behavior to recommend updates. The level of AI intelligence you need will depend on your comfort level and the complexity of your website’s goals.
#5. Check Reviews and Explore Websites Built Using the AI
Real-world feedback is invaluable. Look at user reviews and explore websites that have been built using the AI platform you’re considering. This will give you a clearer picture of what the platform can (and can’t) do.
Durable was rated Excellent on Trustpilot! Check out our reviews from real-life customers.
Don’t forget to examine how the AI supports your website post-launch. A truly useful AI platform doesn’t just build your site — it helps you manage and grow it as well.
For example, Durable goes beyond just website creation. With its suite of AI tools, it can help you with ongoing tasks such as content creation, SEO optimization, and even blog management.
Step #2: Tell Us a Little About Your Business
Don’t stress — describing your business to AI is more straightforward than it sounds. You won’t need to manually position call-to-action buttons or worry about where to place widgets.
All you need to do is provide some basic information:
- Your industry
- Your location
- Your business name (if you have one already)
This helps the AI understand the core purpose of your website and lays the foundation for your site’s design and functionality.
Why Is Your Industry Important?
Specifying your business type or industry is one of the first steps in helping the AI build a website that’s truly relevant to your needs. Different industries have unique requirements, and AI uses this information to generate a site that’s tailored to your audience.
Here's why it matters:
- Design Relevance: A trendy coffee shop website will look very different from a law firm’s website. The AI will use your industry info to ensure the design is aligned with what your audience expects. It creates a visual experience that speaks to your customers.
- Feature Suggestions: Different industries require different features. A restaurant, for example, might benefit from an integrated reservation system, while a photographer's portfolio might prioritize gallery features. The AI will suggest the most relevant functionalities to boost engagement and serve your needs.
If you're unsure which category best represents your business, Durable’s intuitive system offers a “See some suggestions” option. Click this to explore popular categories and emerging trends. You can click “Regenerate” until you find the suggestion that works best for you.
From dog sitting to photography, Durable's Website Builder has helped millions of entrepreneurs start and grow their businesses. Find out more about how we can support your business →
Why Is Location Important?
Next, it’s time to input your location — the area where your business targets its audience. For example, if you’re based in Germany but your website is targeting customers in the US, make sure to select the US as your location.
In addition to location, you can select the language of your choice. Durable supports several languages, including:
- Dutch
- French
- German
- Italian
- Portuguese
- Portuguese (Brazil)
- Spanish
Here’s why specifying your location matters:
- Localization: AI uses your location to tailor the design, content, and even cultural references to suit your target market. A website for an Italian audience will likely have a different aesthetic and content compared to one targeting a Brazilian audience.
- SEO Optimization: By specifying a location, you enhance your local SEO. This makes it easier for people in your target area to find your website, which is especially important for businesses serving a specific region.
- Compliance: Digital regulations vary by region, especially around data privacy and cookies. The AI will ensure your site includes necessary disclaimers and complies with local laws.
Why Your Business Name is Important
Your business name is more than just a label — it’s often the first impression potential customers will have of your brand. Durable will strategically position your business name within the website design and domain to ensure it stands out and is seamlessly integrated into your site.
Based on your business name, Durable will suggest available domain names, streamlining the domain registration process. Your website’s URL should reflect your brand and be easy to remember.
Your business name can also hint at your brand’s style and tone. For example, a dance studio named “Hip Hop Dance Academy” might have a bold, energetic, and modern look, while a name like “Elegance Classical Ballet” would suggest a more refined and traditional feel. The AI is smart enough to pick up on these cues and tailor the design to match the tone you’ve set with your business name.
Once you’ve entered your business name, location, and industry, Durable’s AI will curate a website template that perfectly aligns with your business’s identity and meets your audience’s expectations. The result? A tailored design that helps you skip the endless design search and get straight to what matters most.
For businesses with physical locations, Durable can even integrate a map to help customers find you easily.
If you’re still brainstorming your business name, don’t worry — Durable has you covered. We can suggest business names based on keywords related to your industry, helping spark inspiration and guide you in the right direction.
Whether you're stuck or simply looking for ideas, Durable’s free Business Name Generator can offer a range of options that fit your brand’s identity and goals.
Step #3: Customize Your Website
Durable’s AI-generated template gives you a solid starting point, but the magic happens when you customize it to make it your own.
Personalizing your site not only makes it stand out but also ensures it truly reflects your brand. Here’s how you can make your website uniquely yours:
Review Your Color Palette
Colors evoke emotions and are a key part of your website’s identity. The color scheme Durable’s AI suggests is based on your business type and the latest trends, ensuring it aligns with your brand’s vibe.
However, if you feel a change is needed, it’s simple to tweak the colors to better reflect your brand’s personality.
Choose the Right Font and Typography
Font choices matter more than you might think. They affect both the readability and the feel of your site. Durable provides font recommendations that match your industry, but you have the flexibility to choose your preferred fonts.
Just make sure the font you pick is clear, easy to read, and complements your site’s aesthetic.
Use High-Quality Imagery
Images can speak louder than words. Replace any placeholder images with high-quality, original photos of your products, team, or relevant visuals.
Using your own photos makes your site feel more authentic and gives it a personal touch that resonates with your visitors.
Personalize Your Content While Keeping It SEO-Optimized
Durable’s AI generates website content that is already structured for SEO, helping your site rank well on search engines right from the start. The text is tailored to your business type and audience, so you don’t have to worry about writing from scratch.
However, adding a personal touch can make your site even more engaging. Consider tweaking the wording to reflect your brand’s unique personality or sharing your business story in a way that connects with visitors. Whether it’s adjusting your “About” page to highlight your journey or adding testimonials to build trust, these small edits help personalize your website while keeping the strong SEO foundation in place.
Step #4: Test Your Website
Before launching your site, it’s important to test everything to make sure it looks great, functions properly, and provides a smooth experience for visitors.
Your website includes key interactive elements — forms, call-to-action buttons, links, and navigation menus — and testing ensures that every part of your site works the way it should.
Even small issues, like a button that doesn’t lead anywhere or a slow-loading page, can frustrate visitors and cause them to leave before taking action. A quick round of testing can help you catch and fix any potential problems before your website goes live.
Why Testing Your Website Matters
- Cross-Device Compatibility: People visit websites on desktops, tablets, and smartphones. Your site should look professional and function properly on all screen sizes.
- Page Load Speed: A slow website can turn visitors away and hurt your search rankings. Testing helps identify and resolve any speed issues.
- User Experience (UX): A well-structured, intuitive website keeps visitors engaged. Testing helps ensure your site is easy to navigate and provides a smooth experience.
How to Test Your Website
Browse Your Website Like a First-Time Visitor
Click through each page as if you’re a potential customer. Check that links work, forms submit properly, and navigation feels intuitive. If anything seems confusing or broken, make adjustments.
Get Feedback from Others
Ask a friend, colleague, or family member to explore your website and share their thoughts. Fresh eyes often catch things you might have missed — whether it’s a typo, a confusing section, or a broken link.
Test on Different Devices
Open your website on a desktop, tablet, and smartphone to ensure it adapts correctly. Durable automatically makes websites mobile-friendly, but checking manually ensures everything looks just right.
Run a Speed Test
Fast-loading pages improve user experience and boost SEO. Use free tools like Google PageSpeed Insights to check your website’s load time and get recommendations for improvement.
Check Contact Forms & Call-to-actions
Fill out your website’s contact forms and test any call-to-action buttons (e.g., “Book Now,” “Get a Quote”) to confirm they work properly. If you’re collecting leads, make sure submissions reach your inbox.
Step #5: Publish and Promote Your Website
Your website is built, customized, and ready to go — now it’s time to make it live!
How to Publish Your Website with Durable
- Log in to your Durable dashboard.
- Navigate to “Website” in the left-hand menu.
- Click “Publish” at the top of the page.
- Your website is now live and accessible to visitors!
If you ever need to make changes or take your site offline, you can unpublish it at any time by returning to the Website section and selecting “Unpublish” — giving you complete control over when your site is visible to the public.
How to Promote Your Website
Now that your site is live, the next step is getting visitors and making sure people know about it. Here are a few ways to start driving traffic to your new website:
- Share on Social Media: Announce your launch on Instagram, Facebook, LinkedIn, and other platforms where your audience spends time.
- Send an Email to Your Network: Let your customers, clients, and subscribers know your website is live and invite them to check it out.
- Update Your Google Business Profile: If you run a local business, add your website link to your Google Business Profile to improve search visibility.
Want a deeper dive into website promotion? Check out our guide on promoting your website to learn more strategies for growing your online presence.
Traditional website-building methods require design skills, coding knowledge, and hours spent tweaking templates and plugins. AI-powered website builders like Durable simplify the entire process, letting you launch a professional website in just 30 seconds — without the hassle.
Why wait? Build your website today — it only takes 30 seconds!
