You create a space for your clients to succeed. An effective life coaching website allows you to attract clients who you click with so that you can provide the guidance and support that helps them achieve their dreams. With the right website design and killer copy, you can clearly communicate your philosophy and approach to prospective clients, build trust, and demonstrate the results clients see when they work with you.
What should I include on my life coaching website?
A life coaching website that inspires connection has a few key elements:
- Your logo, business name, and a link to your contact information
- Photos of you or a video of you introducing your services to make a connection with visitors right away
- A list of the services you provide with clear pricing
- A section highlighting any free offerings so visitors can get to know you before purchasing
- Testimonials from happy clients
- An About section where you talk about your expertise and approach to life coaching
- A list of any certifications you have
- Essential contact details like your email address, phone number, and a contact form
- Your social media handles
Create a life coaching website that sparks connection.
In addition to your social media presence, your website can help new customers find you and figure out whether you are the life coach for them. A website is ultimately a relationship-building tool that introduces who you are to potential clients and helps them identify with you and your brand.
The best way to show off who you are and what you offer is with high-quality photos and clear, compelling copy that reflects your tone of voice. Photos should show your face or feature aspirational images that communicate how clients feel when they engage with you. You can also include images of your clients (with their permission) alongside testimonials. This gives visitors a sense of belonging when they come to your site. In addition to having great visuals, it’s important that the writing on your site is welcoming and that it sounds like you. Through strong copy, you can communicate what you offer and how your services impact your clients’ lives.
Your About section is also a critical component of your life coaching website. It’s the place where potential clients can learn about who you are, why you do what you do, and any certifications you have that support your expertise. Creating a great About page makes clients feel like you’re a trusted friend and lets them know why they should work with you.
Finally, you need to make it as easy as possible for potential clients to get in touch with you. Hosting a contact form on your site and clearly listing your contact details ensures that customers can engage with your services in just a few clicks.
How do I start building my life coaching website?
As a life coach, you’re focused on providing transformational services and making authentic connections with potential clients. Creating your website with the website building platforms on the market can take time because many of them still have a steep learning curve. Outsourcing website development to a designer or programmer can be costly.
You want to use your time and resources to invest in growing your business. With Durable’s AI website builder, you can get your life coaching website up and running in no time (literally), for free. The AI website builder writes copy, finds beautiful images, and lays it all out in an on-brand design complete with your color palette.