How to Start a Life Coaching Business in 2025: Step-by-Step Guide & Checklist

Researching Your Life Coaching Business Idea

What is a Life Coach And What Services Do They Offer? 

A life coach is someone who helps clients identify their goals, overcome challenges, and create a plan to achieve personal or professional growth. Unlike therapists who focus on mental health, life coaches concentrate on helping clients navigate specific areas of life with actionable strategies and consistent support.

Life coaching services are versatile and can be tailored to individual client needs. Some of the most common services offered by life coaches include:

#1. Goal Setting and Action Planning
Life coaches work with clients to define clear, achievable goals and break them into manageable steps. Whether it’s advancing a career, improving relationships, or achieving personal milestones, life coaches provide the structure to turn aspirations into reality.

#2. Emotional Support and Accountability
Many clients turn to life coaches for the encouragement and motivation they need to stay on track. Coaches hold their clients accountable while providing emotional support, helping them build confidence and overcome self-doubt.

#3. Career and Professional Development
For clients looking to grow in their careers, life coaches offer guidance on navigating workplace challenges, developing leadership skills, and making strategic career moves.

#4. Health and Wellness Coaching
Some life coaches specialize in health and wellness, helping clients create better habits around exercise, nutrition, and stress management. This may include setting up meal plans, mindfulness routines, or fitness goals.

#5. Niche Coaching Services
Life coaching also includes more specialized areas like:

• Relationship Coaching: Guiding clients to strengthen personal or professional relationships.
• Financial Coaching: Helping clients budget, save, and manage their money effectively.
• Time Management Coaching: Teaching clients how to prioritize tasks and use their time more effectively.
• Spiritual Coaching: Supporting clients in exploring or deepening their sense of purpose and fulfillment.

Life coaches provide personalized support and strategies to help clients thrive in their personal and professional lives. By offering a variety of services, coaches can adapt to their clients’ unique needs and goals, making each coaching experience meaningful and impactful.

How High Is the Demand for Life Coaches?

Life coaching is in high demand — and it’s not slowing down anytime soon! As more people focus on personal growth and achieving their goals, the life coaching industry is thriving. Here’s what the numbers tell us:

• The Industry Is Growing: The U.S. life coaching market was valued at $1.5 billion in 2022 and is expected to grow to $2.29 billion by 2032. That’s steady growth, and it shows just how many people are turning to life coaches for support.
• More Life Coaches, More Impact: There are over 34,000 certified life coaches in the U.S., with demand for their services rising every year.
• Huge Interest Online: Every month, over 1.5 million searches are made for life coaches, business coaches, and executive coaches. People are actively seeking guidance, and that’s where you can step in.
• Clients See Results: A 2009 study by the International Coaching Federation (ICF) revealed that 73% of coaching clients said coaching improved their relationships, while 72% saw better communication skills, 71% developed interpersonal skills, and 70% boosted work performance. Clients also reported better work/life balance (67%) and wellness (63%)

‍

What Skills Do You Need to Become a Life Coach?

Becoming a life coach is about more than just a passion for helping others — it requires a mix of interpersonal and business skills to guide clients effectively and grow your coaching business. Here’s an overview of the key skills you’ll need to succeed:

#1. Active Listening
Listening is the foundation of life coaching. To truly understand your clients’ challenges and goals, you need to listen carefully — not just to what they say, but how they say it. This skill helps you ask better questions and guide them toward meaningful solutions.

#2. Empathy and Emotional Intelligence
Life coaching is all about connecting with people on a personal level. Empathy helps you understand what your clients are experiencing, while emotional intelligence allows you to respond thoughtfully and adapt to their needs.

#3. Goal-Setting and Problem-Solving
One of the main reasons clients hire life coaches is to gain clarity and direction. Being able to help clients set achievable goals and develop action plans is a must. Strong problem-solving skills will also help you support clients in overcoming obstacles along the way.

#4. Communication and Motivational Skills
A great life coach knows how to communicate clearly and inspire clients to take action. Whether you’re giving feedback, celebrating wins, or encouraging your clients to stay on track, effective communication is key to building trust and keeping clients engaged.

#5. Business and Marketing Know-How
Running a life coaching business means wearing a lot of hats. Basic business skills like managing finances, setting pricing, and marketing your services are just as important as coaching skills. Tools like CRMs and email marketing platforms can make these tasks easier.

#6. Adaptability and a Growth Mindset
Every client is different, and no two coaching sessions are the same. Being adaptable allows you to adjust your approach as needed. A growth mindset will also keep you learning and improving as you gain experience in the field.

What Training Do You Need to Become a Life Coach?

Becoming a life coach doesn’t happen overnight, but with the right training, you’ll feel confident guiding clients toward their goals. While formal qualifications aren’t always legally required, completing a recognized life coaching certification program can set you apart and give your clients confidence in your skills. Here’s what you need to know:

Key Life Coach Certifications and Accreditations

#1. International Coaching Federation (ICF)
The ICF is one of the most widely recognized organizations in the coaching world. Their certifications, such as the Associate Certified Coach (ACC) or Professional Certified Coach (PCC), provide structured training and meet global standards.

#2. Certified Life Coach Institute (CLCI)
This program offers intensive courses designed for new coaches, with a focus on foundational skills and techniques. It’s a great choice for anyone looking to get started quickly while still receiving high-quality training.

#2. Neuro-Linguistic Programming (NLP) Training
NLP techniques are often used by life coaches to help clients change thought patterns and habits. Adding an NLP certification to your credentials can broaden your skillset.

Online Life Coach Training Opportunities

If you’re looking for flexible learning options, there are several nationally recognized organizations offering online training programs:

iPEC Coaching
The Institute for Professional Excellence in Coaching (iPEC) provides a comprehensive online program that covers core coaching skills, business strategies, and personal development.

The Co-Active Training Institute (CTI)
CTI is known for its Co-Active Coaching Certification, which emphasizes communication, leadership, and emotional intelligence. Their programs are highly regarded in the industry.

Training isn’t just about learning the skills — it’s about building the confidence to support your clients effectively and grow your business. With the right certifications and continuous learning, you’ll be ready to help people achieve their personal and professional goals.

How Much Does It Cost to Start a Life Coaching Business?

Starting a life coaching business is a flexible and relatively low-cost option compared to many other ventures. However, there are a few key expenses to plan for when setting up your business. Here’s a breakdown of the typical costs:

#1. Business Registration and Licensing

Estimated Cost: $50 - $500
Getting your business officially set up is one of the first steps. This includes registering your business name and structure (e.g., sole proprietorship or LLC) and applying for any required licenses. Costs vary depending on your state and chosen business structure.

#2. Training and Certification Programs

Estimated Cost: $1,000 - $10,000
While certification isn’t mandatory, it’s highly recommended to gain credibility and confidence. Programs like those offered by the International Coaching Federation (ICF) or iPEC Coaching fall within this range, depending on the level of certification and program duration.

#3. Website and Marketing Branding

Estimated Cost: $100 - $600 per year
A professional website is key to showcasing your services and attracting clients. Using an AI website builder like Durable can significantly reduce costs. Branding expenses may include logo design, business cards, and other marketing materials.

#4. Business Tools and Software

Estimated Cost: $100 - $500 per year
Investing in the right tools can save you time and keep your business organized. This might include a CRM for managing clients, scheduling software like Calendly, and accounting tools like QuickBooks or Wave.

#5. Insurance

Estimated Cost: $200 - $600 per year
Professional liability insurance protects you in case a client feels dissatisfied with your services. While it’s not always required, having insurance offers peace of mind as you grow your business.

Total Estimated Costs

Starting a life coaching business typically costs $1,650 to $14,600, depending on your certification choices, business setup, and marketing plans. With low startup costs compared to many industries, life coaching offers an accessible path to entrepreneurship.

Build Your Brand Identity For Free With Durable 

Did you know that Durable’s Brand Builder might be behind some of the brands and businesses you love? 

We start by asking you a few questions about your industry, business name, location, and mood. Then, using AI, we’ll create unique logos, fonts, and brand color palettes for you — for free.

It’s the easiest way to build a brand your audience will fall in love with. 

Don’t believe us? Try out our AI Brand Builder for free! 

‍

‍

On a Budget? How to Start a Life Coaching Business With No Money

Starting a life coaching business doesn’t have to cost a fortune. With a bit of creativity and resourcefulness, you can begin building your coaching practice without breaking the bank. Here are some practical tips to get started on a shoestring budget:

Tip #1. Start With Free Training Resources

• Estimated Cost: $0
• If you’re not ready to invest in certification programs, start with free resources to build your skills and confidence. Platforms like YouTube, podcasts, and free webinars from organizations like the International Coaching Federation (ICF) offer valuable insights into the world of life coaching.

Tip #2. Create a Website With Durable’s AI Website Builder

• Estimated Cost: $0 to start, with affordable plans depending on your business needs. 
• A professional website is a must, but you don’t have to spend a fortune to create one. Durable’s AI Website Builder makes it easy to design a site with minimal costs. Launch your website with our affordable starter plan and create a polished online presence without hiring a web designer.

Tip #3. Post on Social Media for Marketing

• Estimated Cost: $0
• Social media platforms are free and powerful tools for connecting with potential clients. Share valuable content, host live Q&A sessions, and showcase your coaching approach to build credibility. Focus on platforms like Instagram, Facebook, or LinkedIn, depending on your target audience.

Tip #4. Offer Free or Discounted Sessions to Build Experience

• Estimated Cost: $0
• When starting out, offering a few free or discounted sessions can help you gain hands-on experience and testimonials. This approach builds your confidence and provides social proof for attracting paying clients later.

Starting a life coaching business with little to no money is absolutely doable. By using free tools, building connections online, and focusing on learning and growing, you can create a strong foundation for your business without the stress of hefty expenses.

‍

How Much Could You Earn With a Life Coaching Business?

Building a career as a life coach is both rewarding and financially promising. While the U.S. Bureau of Labor Statistics (BLS) doesn't provide specific data for life coaches, we can gain insights by looking at related professions.

For instance, the BLS reports that educational, guidance, and career counselors and advisors earn a median annual wage of $61,710. This figure offers a general idea of potential earnings in the life coaching field.

Earnings can also vary significantly based on location. For example, in California, professionals in these roles earn an average of $85,820 annually, while in Texas, the average is $63,770. These variations highlight the influence of regional demand and cost of living on salaries.

What Impacts Life Coach Earnings?

How much you earn as a life coach depends on several factors, including:

• Experience and Expertise: Coaches with more experience or specialized skills, like career coaching or executive coaching, tend to charge higher fees.
• Client Base: Serving corporate clients or running group coaching sessions can significantly increase your income.
• Service Variety: Offering online courses, workshops, or premium coaching packages helps diversify your revenue streams.

Tips to Boost Your Earning Potential

To grow your income as a life coach, consider these strategies:

• Invest in Advanced Training: Certifications from organizations like the International Coaching Federation (ICF) can help you charge higher rates.
• Build a Strong Online Presence: A professional website and active social media profiles can attract more clients.
• Focus on Results: Share client testimonials and success stories to showcase the value of your coaching.

‍

‍

Building Your Life Coaching Business 

How to Choose What Life Coaching Services to Offer

Deciding what services to offer as a life coach is an exciting step in building your business. By focusing on your strengths and understanding your clients’ needs, you can create offerings that stand out and make an impact. Here are some tips to guide your decision:

Tip #1. Identify Your Niche

Think about the type of people you want to help and the challenges you feel most confident addressing. Whether it’s career coaching, relationship guidance, or helping clients find work-life balance, choosing a niche allows you to focus your expertise and attract the right clients.

Tip #2. Assess Your Skills and Strengths

Take stock of your personal and professional experiences. Are you great at helping people set achievable goals? Do you excel at helping clients overcome self-doubt? Let your strengths shape the services you offer to ensure they’re authentic to you.

Tip #3. Research What’s in Demand

Explore what potential clients are searching for by looking at online forums, social media, or even conducting informal surveys. If there’s a high demand for executive coaching or wellness coaching in your area, consider incorporating those services into your business plan.

Tip #4. Start Small and Build Over Time

You don’t have to offer everything right away. Start with one or two core services that align with your skills and audience needs. As you gain experience and confidence, you can expand your offerings to include group sessions, workshops, or online courses.

Tip #5. Ask for Client Feedback

As you work with your first clients, pay attention to the questions they ask and the challenges they face. Their feedback can help you refine your services and develop new ones that align with their needs.

‍

How to Choose Your Life Coaching Business Name

Your business name is one of the first impressions clients will have of your life coaching services, so it’s worth taking the time to pick something that reflects your mission and resonates with your audience. Here are some steps to help you choose the perfect name:

#1. Reflect on Your Mission and Values

Think about what you want your business to represent. Are you focused on personal transformation, career success, or holistic wellness? Your name should align with the type of coaching you provide and the message you want to share.

#2. Keep It Simple and Memorable

Choose a name that’s easy to say, spell, and remember. Avoid overly complex or lengthy names that might confuse potential clients. Clear and concise names are more likely to stick in someone’s mind.

#3. Check Domain Availability

Before you finalize your name, make sure the domain is available for your website. A matching domain name makes it easier for clients to find you online. You can use tools like Durable to check and secure your domain.

#4. Research Similar Businesses

Look at other life coaching businesses in your area or niche to make sure your name stands out. Avoid names that are too similar to competitors, as this could confuse clients or cause legal issues down the line.

#5. Ask for Feedback

Once you’ve narrowed down a few options, share them with friends, family, or even potential clients. Getting a fresh perspective can help you see if the name resonates with others as much as it does with you.

Feeling stuck or lacking inspiration? Don’t worry, it happens to the best life coaches in the business! Durable’s Business Name Generator can help spark ideas and check domain name availability, to help you pick a name that’s not only effective but also web-ready. 

‍

‍

Why You Need a Website For Your Life Coaching Business 

Having a professional website isn’t just an extra for your life coaching business — it’s one of the best ways to build credibility, connect with potential clients, and grow your brand. A professional website acts as your online hub, showcasing your services and helping you stand out in a competitive industry. Here’s why every life coach needs a website:

#1. Attract Clients Through SEO

When people search online for life coaches in your area or niche, you want your business to show up. A well-optimized website helps you appear in search results, making it easier for potential clients to find you. Include keywords like “life coach near me” or “career coaching services” in your site content to boost visibility.

#2. Showcase Your Services and Expertise

Your website is the perfect place to highlight the coaching services you offer and share what makes you unique. You can use it to explain your approach, provide details about your sessions, and include testimonials from happy clients.

#3. Make Booking Sessions Simple

Adding a booking tool to your website allows clients to schedule sessions directly, saving you time and making the process seamless for everyone. Durable’s AI Website Builder makes it easy to integrate scheduling features.

#4. Build Trust and Credibility

A professional website gives your business a polished and trustworthy image. Potential clients are more likely to reach out when they see you’ve taken the time to create a space that reflects your expertise and commitment.

#5. Expand Your Reach

With a website, you’re not limited to local clients. You can offer online coaching sessions and connect with people from all over the world, opening up new opportunities to grow your business.

Build a Life Coaching Business Website With Durable 

Durable is the #1 AI Website Builder for small businesses. We’ve helped millions of small business owners get their businesses online. 

With Durable, you can create and build your website in 30 seconds — for free! You don’t need to hire a developer, a graphic designer, or even a copywriter.

From a library of website templates for life coaches to creating logos that highlight your niche to writing website content that sells your services, Durable AI does it all for you. 

With every Durable subscription, you get a customizable, ready-made website, a custom domain, invoicing tools, an AI-powered client management system, and more. Learn more about our subscriptions here. 

Don’t believe us? Try out our AI Website Builder for free! 

‍

‍

How to Register Your Life Coaching Company

Registering your life coaching business is an exciting step toward building your brand and making your services official. While the process can vary depending on your state, here’s a general guide to help you get started:

Step #1. Choose Your Business Structure

Decide on the type of business you want to register. Common options include a sole proprietorship, LLC, or corporation. Many life coaches opt for an LLC because it offers liability protection while keeping things relatively simple.

Step #2. Register Your Business Name

Pick a name that reflects your brand and resonates with your target audience. Once you’ve decided, check that the name is available and not already registered in your state. You’ll also want to make sure the domain name is free so you can use it for your website.

Step #3. Obtain Necessary Licenses and Permits

Life coaching generally doesn’t require specific licensing, but you may need a general business license depending on your state or local regulations. Check with your state’s business office or website to confirm what’s required.

If you're looking to start a life coaching business in a specific state, our State Guides can help. From licensing fees to payroll taxes, they have everything you need to know to start a painting agency in your state.

• How to start a business in Texas
• How to start a business in California
• How to start a business in Ohio
• How to start a business in Georgia
• How to start a business in Michigan
• More State Guides

Step #4. Get Your EIN (Employer Identification Number)

If you plan to hire employees or set up a business bank account, you’ll need an EIN from the IRS. It’s free and easy to apply for online through the IRS website.

Step #5. Open a Business Bank Account

To keep your personal and business finances separate, open a dedicated bank account for your life coaching business. This makes it easier to track income, manage expenses, and stay organized come tax time.

What Licenses Are Needed to Start a Life Coaching Business?

Good news — starting a life coaching business generally doesn’t require specific coaching licenses. However, there are a few basic requirements to keep in mind to legally operate your business:

• General Business License: Most states require a standard business license to operate legally. This applies to life coaching businesses too, so check with your local government to see what’s needed.
• DBA (Doing Business As): If you’re running your business under a name other than your legal name, you’ll likely need to file for a DBA with your state or county.
• Special Requirements in Some States: While life coaching itself isn’t heavily regulated, some states may have additional requirements if your services overlap with counseling or therapy. Always research your state’s specific rules to stay compliant.

Essential Life Coaching Business Supplies and Tools

Starting a life coaching business doesn’t require a ton of equipment, but having the right tools can make your work easier, more efficient, and more professional. Here’s a quick guide to the must-haves for your coaching practice:

#1. A Reliable Laptop or Computer

Whether you’re meeting clients virtually, managing your schedule, or creating marketing content, a dependable laptop or desktop is key. Look for a device with good video conferencing capabilities if you’ll be coaching online.

#2. Video Conferencing Software

For virtual sessions, platforms like Zoom or Google Meet are popular choices. They’re easy to use and allow you to connect with clients no matter where they are. Many have free options to get started.

#3. Scheduling and Client Management Software (CRM)

Staying organized is essential for running your business smoothly. Tools like Calendly for scheduling or client management tools can help you keep track of appointments and client details all in one place.

#4. A Professional Website

A professional website acts as your online hub for showcasing your services, sharing testimonials, and booking new clients. With Durable’s AI Website Builder, you can create a professional site in minutes — no tech skills required.

#5. Payment Processing Tools

Make it easy for clients to pay for your services with tools like PayPal, Stripe, or Square. These platforms simplify invoicing and allow for secure payments.

#6. Marketing Tools

To promote your business, tools like Canva for creating social media content or Mailchimp for email campaigns can help you reach more potential clients and keep current ones engaged.

#7. A Dedicated Workspace

If you’re coaching from home, consider setting up a quiet, professional space where you can hold sessions without distractions. This could be as simple as a desk with good lighting and a comfortable chair.

Growing Your Life Coaching Business 

How to Market Your Life Coaching Business

Marketing your life coaching business is all about connecting with the right audience and showcasing how you can help them achieve their goals. The good news? You don’t need a massive budget to get started. Here are five easy marketing tips to help you stand out:

Tip #1. Build a Social Media Presence

Social media is a powerful (and free) tool for getting the word out about your coaching services. Share helpful tips, inspirational quotes, and client success stories on platforms like Instagram, Facebook, or LinkedIn. Use hashtags relevant to your niche to reach a broader audience.

Tip #2. Write a Blog or Create Video Content

Content marketing is a great way to position yourself as an expert. Write professional blog posts or create short videos offering actionable advice on topics your ideal clients care about. For example, a career coach might write about how to handle job interviews, while a wellness coach could share self-care tips.

Tip #3. Offer Free Resources

Creating free tools like eBooks, worksheets, or mini-courses can help attract potential clients. Not only does this provide value upfront, but it also builds trust and positions you as a knowledgeable coach.

Tip #4. Get Client Testimonials

Once you’ve worked with a few clients, ask them for testimonials. A strong testimonial highlights the positive results you’ve helped someone achieve and acts as social proof for new clients considering your services. Display these on your website and social media.

Tip #5. Collaborate With Others

Team up with professionals in complementary industries, like therapists, fitness trainers, or business consultants. By referring clients to one another, you can expand your reach and attract more clients who need your services.

Tip #6. Host Free Workshops or Webinars

Organize free online or in-person events to share your expertise. These sessions can help you connect with potential clients, showcase your coaching style, and encourage attendees to book one-on-one sessions.

Learn How to Much to Charge For Your Life Coaching Services 

Setting the right price for your life coaching services is an important step in building a sustainable business. Your rates should reflect the value of your expertise while being fair and accessible for your clients. Here’s how to find the sweet spot:

#1. Consider Your Experience and Certifications

If you’re just starting, it’s common to charge slightly lower rates to attract your first clients and build your reputation. As you gain experience, certifications, and testimonials, you can confidently raise your rates to reflect your growing expertise.

#2. Research Industry Standards

Take a look at what other life coaches in your niche or area are charging. For example, many life coaches charge between $75 and $250 per hour, depending on their experience and target market. If you’re in a competitive market or specialize in a niche like executive coaching, your rates could be higher.

#3. Offer Tiered Pricing or Packages

Instead of charging only by the hour, consider offering tiered packages. For instance:

• Single Sessions: Great for clients who want one-off guidance.
• Monthly Packages: A bundle of 4-6 sessions for clients who need ongoing support.
• Premium Programs: Include extra perks like email support, custom resources, or workshops.

#4. Factor in Your Costs

Running a coaching business comes with expenses like software, marketing, and professional development. Make sure your rates account for these costs while still leaving room for a profit.

#5. Test Your Pricing and Adjust as Needed

Your rates don’t have to be set in stone. Start with a price point you’re comfortable with, and gather feedback from clients. If you find you’re fully booked or getting positive feedback, it might be time to increase your rates.

Pricing your life coaching services is about balancing your value with what your clients are willing to pay. Start with competitive yet fair rates, and adjust as your business grows. Remember, the right price is one that reflects your skills while leaving your clients feeling they’ve received exceptional value.

How to Find and Secure Your First Life Coaching Business Client

Landing your first client is an exciting milestone, but it can also feel a little intimidating. The key is to focus on building trust, showcasing your skills, and creating opportunities for connection. Here are some approachable ways to get started:

Tip #1. Start With Your Personal Network

Reach out to friends, family, and acquaintances who might benefit from your coaching services — or who know someone who could. Let them know you’re starting your life coaching business and would love to help them achieve their goals. Personal connections are often a great way to secure your first client.

Tip #2. Join Local Networking Groups or Events

Check out local meetups, professional organizations, or community groups where your ideal clients might be. These events offer opportunities to meet people face-to-face, share your coaching expertise, and build relationships that could lead to client referrals.

Tip #3. Offer Free or Discounted Introductory Sessions

To attract your first clients, consider offering a free or discounted initial session. This lets potential clients experience your coaching style and see the value you bring. Plus, it’s a great way to gather testimonials and build word-of-mouth referrals.

Tip #4. Create a Client Referral Program

Encourage satisfied clients or friends to refer others to you by offering a small incentive, like a free session or a discount on future coaching. Referral programs can help you grow your client base quickly while rewarding those who support your business.

Tip #5. Connect With Professionals in Complementary Fields

Reach out to professionals like therapists, career counselors, or personal trainers who may already work with people who could benefit from coaching. By building relationships with these professionals, you can create a referral network that brings clients your way.

Tip #6. Use Local SEO Strategies

Optimize your online presence for local searches by using keywords related to life coaching services and your location. Claim your Google My Business listing to appear in local search results and maps. Encourage satisfied customers to leave reviews, as positive feedback can boost your visibility and credibility.

Tip #7. Run Targeted Online Ads

Consider using Google Ads or Facebook Ads to target customers in your service area. These platforms allow you to set a budget and direct ads toward users in your local region likely to need travel planning services. Online ads can be an effective way to reach new customers quickly, especially during peak seasons.

‍

How to Manage Your Life Coaching Business Clients

Managing your clients effectively is key to running a successful life coaching business. By staying organized, keeping communication clear, and focusing on your clients’ progress, you’ll build strong, long-lasting relationships. Here are some simple and effective tips to help:

#1. Set Clear Expectations From the Start

At the beginning of your coaching relationship, discuss session goals, communication preferences, and boundaries. This clarity helps avoid misunderstandings and creates a professional framework for your client interactions.

#2. Maintain Regular Communication

Consistency builds trust. Schedule regular check-ins with your clients to discuss their progress, answer questions, and address any challenges. A quick follow-up email or message between sessions can also help clients stay on track and feel supported.

#3. Track Progress and Celebrate Wins

Keep detailed notes on your clients’ goals and milestones, and celebrate their achievements along the way. Recognizing progress — big or small — not only motivates your clients but also shows them the value of your coaching.

#4. Be Flexible and Adaptable

Every client is unique, so it’s important to adjust your approach as needed. Whether it’s tweaking a session plan or finding new ways to motivate a client, being adaptable helps you better meet their individual needs.

Managing Your Life Coaching Business

What Insurance Do You Need For a Life Coaching Business? 

While life coaching is a low-risk business, having the right insurance can give you peace of mind and protect your business from unexpected situations. Here are the main types of insurance to consider:

• Professional Liability Insurance: Sometimes called Errors and Omissions (E&O) insurance, this coverage protects you if a client claims your coaching advice caused harm or financial loss. It’s especially helpful in maintaining trust and safeguarding your reputation.
• General Liability Insurance: This coverage protects against accidents or damages that could occur during in-person sessions, such as a client tripping in your office or meeting space.
• Business Property Insurance: If you have a dedicated office space or valuable equipment like a computer, property insurance can cover repairs or replacements in case of theft, fire, or damage.
• Cyber Liability Insurance: If you manage client data online or use digital tools for your coaching business, this coverage can protect you in case of data breaches or cyberattacks.

While not all types of insurance are mandatory, having the right coverage can help you focus on supporting your clients without worrying about what-ifs. Research what’s required in your state and choose policies that align with your business needs.

‍

Set up Invoicing For Your Life Coaching Business

Managing your invoicing doesn’t have to be a headache. With a few simple strategies and the right tools, you can stay organized, get paid on time, and create a professional experience for your clients. Here are some practical tips to get started:

Tip #1. Use Online Invoicing Tools
Simplify your invoicing with user-friendly software like Durable’s Invoice Builder. These tools let you create professional invoices, track payments, and even send reminders automatically. They’re a great way to keep everything in one place and reduce paperwork.

#2. Keep Your Invoices Clear and Professional

Include all the key details on your invoices, such as your business name, contact information, a breakdown of services, and payment terms. Clarity makes it easier for your clients to understand and pay promptly.

#3. Offer Multiple Payment Options

Make it convenient for your clients by accepting a variety of payment methods, such as credit cards, bank transfers, and payment platforms like PayPal or Stripe. The easier it is to pay, the quicker you’ll receive your funds.

FYI: When you use Durable’s Invoice Builder Tool it’s easy for clients to pay you by credit card, ACH, or Apple Pay.

#4. Set Up a Regular Invoicing Schedule

Consistency is key. Decide whether you’ll invoice after each session, at the start of a package, or monthly, and stick to it. A predictable schedule helps you and your clients stay on the same page.

#5. Track Payments and Follow Up When Needed

Use your invoicing tool to keep tabs on payments received and those still pending. Sending a friendly reminder if a payment is late can help keep your cash flow steady without making the process awkward.

Manage Your Life Coaching Business Accounting and Bookkeeping

Staying on top of your business finances doesn’t have to feel overwhelming. With a little organization and the right tools, managing your accounts can be a smooth and straightforward process. Here are some helpful tips to keep your life coaching business finances in check:

#1. Separate Your Personal and Business Finances

Open a dedicated business bank account to keep your personal and business finances separate. This makes it easier to track expenses, manage income, and prepare for tax season. Plus, it looks more professional to clients when payments go through a business account.

#2. Use Accounting Software

Invest in accounting tools like QuickBooks, Xero, or Wave to simplify your bookkeeping. These platforms let you track income, manage expenses, and generate reports — all in one place. Most of them also offer invoicing features to keep everything connected.

#3. Track Expenses Regularly

Make it a habit to log your expenses consistently. Whether it’s software subscriptions, marketing costs, or training fees, keeping an accurate record will save you time and headaches when it’s time to file taxes.

#4. Set Aside Money for Taxes

Life coaching is often a self-employed venture, which means you’ll be responsible for paying estimated taxes. Set aside a percentage of your income (usually 25-30%) in a separate account to cover quarterly tax payments.

#5. Consult a Professional for Complex Issues

If you’re unsure about tax deductions or business compliance, consider working with an accountant or bookkeeper. They can help you maximize your deductions and keep your records in line with IRS regulations.

How to Hire and Train People to Join Your Business

Expanding your life coaching business by bringing on new team members can help you grow and serve more clients effectively. Whether you’re hiring additional coaches, administrative staff, or marketing support, building a strong team is about finding the right people and equipping them for success. Here’s how to approach this process:

Knowing When to Hire

• Evaluate Your Workload: If you’re consistently at capacity or turning away potential clients, it might be time to expand your team.
• Identify Your Business Needs: Determine if you need help with coaching sessions, client management, or tasks like marketing and scheduling.
• Consider Growth Goals: If you’re planning to launch new services or reach a broader audience, hiring can support those goals.

How to Hire

• Define Clear Roles: Outline the responsibilities and qualifications for each position. For example, if hiring an assistant coach, specify the expertise or certifications you’re looking for.
• Look for Alignment: Ensure candidates align with your business values and coaching philosophy. A good cultural fit is as important as their skills.
• Use Multiple Hiring Channels: Post job openings on platforms like LinkedIn or Indeed, but also consider networking within coaching organizations or reaching out to your professional network.

How to Train

• Develop Onboarding Materials: Provide new hires with resources that outline your coaching methods, client expectations, and business processes.
• Encourage Shadowing: Allow new team members to observe coaching sessions to learn your approach and understand how you interact with clients.
• Provide Ongoing Support: Offer opportunities for professional development, such as workshops or certification courses, to help your team grow and stay up to date on industry trends.

Expanding your life coaching business is about more than just filling roles — it’s about creating a team that reflects your mission and values. By knowing when to hire, choosing the right people, and investing in their training, you’ll set your business up for long-term success and greater impact.

Expert Advice For Running Your Business

7 Resources for New Life Coaches and Business Owners 

#1. Durable’s Newsletter
Sign up for Durable’s newsletter to get regular updates, tips, and advice for small business owners. Whether you’re just starting out or looking to grow your life coaching business, you’ll find useful content to help you manage your business efficiently.

#2. International Coaching Federation (ICF)
ICF is a globally recognized organization offering certification programs, coaching resources, and networking opportunities. It’s an excellent hub for life coaches looking to grow professionally.

#3. The Life Coach School Podcast
Hosted by Brooke Castillo, this podcast covers everything from growing your coaching business to personal development strategies. It’s a great way to gain insights and fresh perspectives.

#4. Coaching Tools Company
This website provides tools, exercises, and templates designed specifically for coaches. It’s perfect for creating engaging sessions and supporting your clients.

#5. The Prosperous Coach by Steve Chandler and Rich Litvin

This book is a must-read for life coaches. It offers actionable tips on creating a successful coaching practice while focusing on meaningful connections with clients.

#6. Evercoach by Mindvalley
Evercoach offers free resources, training programs, and courses for life coaches. It’s a valuable platform for sharpening your skills and growing your business.

#7. Coach the Life Coach Blog
This blog is full of advice for both new and experienced life coaches. It covers everything from marketing strategies to client management tips.

Your Business Launch Checklist 

Free Life Coaching Business Startup Checklist: 

Starting your life coaching business can feel exciting and manageable with the right plan in place. Use this checklist to guide you through the process and set yourself up for success.

Step #1. Define Your Coaching Niche

• Decide whether you’ll focus on areas like career transitions, personal development, relationship coaching, or wellness.
• Research your ideal clients and their specific needs to tailor your services effectively.

Step #2. Get Certified

• Complete a recognized life coaching certification program, such as those offered by the International Coaching Federation (ICF) or the Life Coach School.
• Stay up to date with professional development opportunities to enhance your skills.

Step #3. Create Your Business Plan

• Outline your goals, target market, pricing structure, and marketing strategies.
• Consider what sets your coaching services apart and develop your unique value proposition.

Step #4. Register Your Business

• Choose your business structure (sole proprietorship, LLC, etc.).
• Register your business name and obtain any required licenses or permits in your state.

Step #5. Build Your Online Presence

• Use Durable’s AI Website Builder to create a professional, user-friendly website that highlights your services and testimonials.
• Set up profiles on social media platforms where your target clients spend time.

Step #6. Market Your Services

• Share valuable content through blogs, videos, or social media to attract potential clients.
• Network with other professionals and join local groups to expand your visibility.

Step #7. Set Up Client Management Tools

• Set up a system to track client details, appointments, and communication.
• Schedule sessions and manage follow-ups to stay organized and build strong relationships.

Step #8. Create a Pricing Structure

• Research industry rates and determine your starting prices for individual sessions and packages.
• Offer introductory or discounted sessions to attract your first clients.

Step #9. Start Booking Clients

• Reach out to your personal network and offer free or discounted sessions to gather testimonials.
• Use referral programs and networking opportunities to grow your client base.

Step #10. Manage Your Finances

• Open a dedicated business bank account and use accounting tools to track income and expenses.
• Set aside funds for taxes and consult with a financial professional if needed.