How to Start a Dog Training Business in 2025: Step-by-Step Guide & Checklist

Researching Your Dog Training Business Idea

What Services Do Dog Training Businesses Offer? 

Starting a canine training business can be incredibly rewarding, with many different services you can offer to meet the needs of dogs and their owners. Here’s a look at some of the most popular services that dog trainers provide:

#1. Group Training Classes
Group classes are a great way to introduce dogs to basic obedience commands like sit, stay, and come. These classes typically involve several dogs and their owners, creating a social environment where dogs learn important skills while interacting with other dogs. It’s a fun and supportive way to start training, and it’s perfect for building a sense of community for both you and your clients.

#2. Puppy Training Services
Starting training early with puppies can set them up for success later on. Puppy classes focus on basic behaviors and socialization, helping young dogs adjust to their environment, meet other dogs, and learn crucial skills like potty training and bite inhibition. This service is especially appealing to new dog owners looking for guidance on how to raise their puppy well.

#3. In-home Dog Training Services
In-home training is a more personalized option where the trainer works with the dog and owner in their own home. This service is ideal for addressing specific issues that might come up at home, like excessive barking, chewing, or housebreaking. It allows for more one-on-one attention, making it easier to create customized training plans that work for each dog’s unique needs.

#4. Agility Training
Agility training is a fun and physical way to help dogs build confidence and improve coordination. Dogs navigate through obstacle courses that challenge them mentally and physically. This type of training can be perfect for dogs that need a bit more excitement and engagement, whether for competitive dog sports or just for fun.

#5. Service Animal Training
Service animals are trained to assist people with disabilities, such as guiding those with visual impairments or providing stability for those with mobility challenges. Starting a business focused on service animal training is a great way to make a positive impact on people’s lives, helping them find independence and mobility through the companionship of a well-trained dog.

#6. Emergency Response Training
For those interested in a niche area, emergency response training prepares dogs to assist in search-and-rescue operations or emergency response situations. This service can be incredibly fulfilling, as trained dogs can be used to locate people in disasters, potentially saving lives in critical moments.

#7. Sniffer Dog Training
Also known as detection dog training, this service focuses on training dogs to sniff out specific substances, such as drugs, explosives, or even medical conditions like cancer. Sniffer dogs are often in demand for law enforcement, military, or medical fields, and providing this service can allow you to tap into a specialized and rewarding market.

There are so many ways you can shape your canine training business to meet a variety of needs. From helping a puppy learn the basics to training dogs for serious service roles, the possibilities are endless. And with the right strategies, you can turn your passion for dog training into a business that makes a real difference. The demand for skilled dog trainers is growing, so now is the perfect time to jump in and make your mark!

How High Is the Demand for Dog Training Services?

If you're considering starting a dog training business, you're stepping into a field with growing demand and plenty of opportunities. Let's take a look at some stats that highlight the need for skilled dog trainers in the U.S.:

• Pet Ownership Is on the Rise: Did you know that approximately 63.5 million households in the U.S. own dogs? That's a lot of wagging tails and eager learners!
• Many Pet Owners Seek Professional Training: A significant number of these dog owners are turning to professionals for help. In fact, the U.S. pet training services market is expected to reach over $820 million by 2026, reflecting a growing interest in professional dog training.
• Job Opportunities Are Expanding: The demand for dog trainers is also creating job opportunities. Over the next decade, it's projected that about 101,200 new jobs for dog trainers will be created in the U.S., indicating a healthy job market in this field.

These figures show a clear trend: more people are bringing dogs into their homes and seeking professional help to train them. This growing demand presents a fantastic opportunity for entrepreneurs like you to step in and make a positive impact.

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What Skills Do You Need to Start a Dog Training Business?

Starting a dog training company is an exciting journey, and having the right skills will help you build a solid foundation. While your passion for dogs is a great starting point, there are a few key skills that will help you succeed and grow your business. Here’s a friendly breakdown of what you’ll need to get started:

#1. Dog Training Knowledge
Of course, the core skill you’ll need is a solid understanding of canine training. You should be comfortable with basic obedience techniques, behavior modification, and understanding canine body language. The more you know about different training methods and take advanced obedience courses, the more flexible and adaptable you’ll be in meeting your clients' needs.

#2. Patience and Persistence
Training dogs takes time. It’s not always a quick fix, and some dogs will require more time and effort than others. Being patient, persistent, and understanding that progress happens at its own pace is key to building trust with both dogs and their owners.

#3. Communication Skills
As a dog trainer, you’re not just working with dogs — you’re also working with their owners. Having clear, effective communication skills is important for explaining training methods and giving feedback. Whether you’re offering advice on improving a dog’s behavior or instructing a group class, being able to communicate well will make your business more successful.

#4. Business Acumen
Running a dog training business isn’t just about working with dogs — it’s about managing a business, too. You’ll need skills in areas like marketing, managing client schedules, setting pricing, and handling finances. Even if you're more focused on the training aspect, understanding how to manage the business side of things will help keep things running smoothly.

#5. Marketing and Branding
Being able to market your business is a must. Whether through social media, word-of-mouth, or local advertising, having a strong marketing plan will help get the word out. It’s also important to build a recognizable brand that reflects your values and the services you offer. Think about how you want clients to perceive your business, and let that guide your branding efforts.

#6. Physical Fitness
Training dogs can be physically demanding. Depending on the type of training you’re doing, you might be on your feet for long periods, moving around a lot, or even running agility courses. Staying active and fit will help you keep up with the physical demands of the job.

#7. Problem-Solving Skills
Every dog is different, and every training session may bring its own challenges. Being able to think on your feet and adjust your approach to handle unexpected situations is an important skill. Whether it’s modifying a dog’s behavior or working with a frustrated client, problem-solving is part of the job.

The beauty of starting your own dog training business is that many of these skills can be developed over time. With the right mindset and commitment, you can build a thriving business that not only helps dogs but also helps you grow as an entrepreneur.

What Training Do You Need to Start a Dog Training Business?

Starting a dog training business is an exciting journey, but before you begin, having the right training will help you build credibility and give your clients the confidence they need in your skills. While practical experience with dogs is important, there are also key certifications and accreditations that can help you gain the knowledge and recognition you need. Here’s an overview of the training that can help set you up for success:

#1. Basic Dog Training Certifications

If you’re just getting started, look for reputable dog training certifications. While there’s no universal license for dog trainers, getting certified can show clients that you have the skills and knowledge to handle different breeds and behavioral issues. Some well-respected certifications include:

• Certified Professional Dog Trainer (CPDT-KA): Offered by the Certification Council for Professional Dog Trainers (CCPDT), this certification is widely recognized in the industry and focuses on behavior analysis, dog training techniques, and ethical standards.
• International Association of Canine Professionals (IACP) Certification: This is another respected credential that covers various aspects of dog training, including obedience and behavior modification.
• Karen Pryor Academy (KPA) Certified Training Partner: If you’re interested in positive reinforcement training, the KPA program offers excellent coursework in clicker training and modern methods.

#2. Advanced Training and Specialization

If you’re looking to offer more specialized services, there are certifications for specific areas of canine training that can set you apart. For example:

• Certified Canine Behavior Consultant (CBCC-KA): For trainers interested in more complex behavioral problems, this certification is ideal. It focuses on dealing with challenging issues like aggression or fear-based behaviors.
• Certified Dog Obedience Trainer: This certification will deepen your skills in training dogs in basic commands and obedience, a foundational aspect of most dog training businesses.

#3. Online Training and Courses from Nationally Recognized Bodies

Online training is a fantastic way to build your knowledge and flexibility, especially if you want to learn at your own pace. Here are some online programs and courses offered by recognized organizations to help you build experience:

• The Academy for Dog Trainers: This online academy offers a well-respected program in dog training and behavior, focusing on evidence-based methods. Their coursework covers everything from canine learning theory to real-world training applications.
• Victoria Stilwell Academy: Known for positive reinforcement training methods, the Victoria Stilwell Academy offers online courses where you can learn from an internationally recognized dog trainer. The program covers dog behavior, training techniques, and business-building advice.
• American Kennel Club (AKC) Canine Good Citizen (CGC) Program: The AKC offers online training for dog trainers interested in teaching their dogs the skills to pass the CGC test. This program is great for those who want to specialize in teaching basic manners and good behavior.

#4. Hands-On Experience
While certifications and online courses are incredibly helpful, gaining hands-on experience is equally important. Look for opportunities to volunteer with dog rescue organizations, shelters, or even experienced dog trainers who can mentor you. The more time you spend working directly with dogs, the better equipped you’ll be to handle real-life training scenarios.

In summary, there are many ways to build your skills and knowledge as a dog trainer, from certifications to hands-on training. As you gather experience and complete your courses, you’ll not only be able to offer a wider variety of services to clients, but you’ll also gain the confidence and credibility needed to run a successful dog training company. Keep learning, stay dedicated, and your passion for dogs will help you build a thriving business!

How Much Does It Cost to Start a Dog Training Business?

Starting a dog training business can be an exciting yet affordable journey, especially when you break down the costs. While there are a few things you’ll need to invest in upfront, it’s possible to keep costs reasonable while setting up your business for long-term success. Here’s an overview of the common costs you can expect when starting your dog training school:

#1. Business Registration and Licensing

• Estimated Cost: $50 - $500
• To get your business legally set up, you’ll need to register it with your state and may need to obtain certain licenses or permits depending on where you live. The cost can vary depending on your business structure (LLC, sole proprietorship, etc.) and local regulations. But it’s a relatively affordable investment to make sure your business is on the right legal footing.

#2. Insurance

• Estimated Cost: $200 - $600 annually
• Insurance is something you’ll want to consider early on. General liability insurance is a must, as it protects you in case of accidents or injuries during training sessions. The cost will vary based on your location, the size of your business, and the types of services you offer. Some insurance companies even offer packages specifically for pet-related businesses.

#3. Training Equipment and Supplies

• Estimated Cost: $100 - $1,000+
• While the cost of training equipment can vary based on what you plan to offer, expect to spend on basic supplies like leashes, collars, training treats, clickers, and agility equipment if you’re offering those services. This can be a one-time investment that lasts you a while, though if you plan on expanding to more specialized services (like sniffer dog training), you might need to invest more in specific equipment.

#4. Marketing and Branding

• Estimated Cost: $100 - $600
• To get your dog training business noticed, you’ll need to invest in some marketing efforts. This could include creating a website, designing business cards, printing flyers, and even running ads on social media or Google. If you’re on a tight budget, you can keep things simple with a basic website and some social media presence to get started.

#5. Ongoing Education and Certifications

• Estimated Cost: $200 - $2,000+
• While not an upfront cost, continuing your education through dog training courses and certifications is a smart way to boost your credibility. You might consider getting certifications from organizations like the Certification Council for Professional Dog Trainers (CCPDT) or the Karen Pryor Academy. These certifications can range in cost depending on the program, but they’ll be well worth the investment in terms of attracting clients and building your reputation.

#6. Transportation and Mobile Setup

• Estimated Cost: $100 - $2,000+
• If you plan to offer in-home or mobile dog training services, you’ll need reliable transportation to get to your clients. You might need to invest in a vehicle or adjust your current transportation to accommodate your equipment. Additionally, if you’re running a mobile dog training business, you may need to invest in a setup for your vehicle, like pet-proofing or equipment storage.

#7. Software and Business Tools

• Estimated Cost: $20 - $200 per month
• As your business grows, you’ll need tools to help manage bookings, track payments, and stay organized. Many dog trainers rely on scheduling and payment software, which can range from a few dollars a month for basic plans to more robust systems as your business scales. There are also tools for invoicing, client management, and marketing to help keep everything running smoothly.

Total Startup Cost Estimate

The total cost to start a dog training business typically ranges from $1,000 to $7,500. If you’re working from home and keeping your equipment and marketing simple, you’ll be closer to the lower end of the range. If you’re offering mobile services, investing in certifications, and ramping up your marketing efforts, the costs will be higher. Either way, with thoughtful planning and strategic investments, you can start your dog training business without breaking the bank. As your business grows, you can reinvest in more dog trainer marketing strategies, canine education, and dog training equipment to scale up.

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On a Budget? How to Start a Dog Training Business With No Money

Starting a dog training business doesn’t have to break the bank! With a little creativity and resourcefulness, you can get started on a shoestring budget. Here are some cost-saving tips to help you start your dog training business without spending a fortune:

#1. Start Small With Group Classes

• Estimated Cost: $0 - $200
• Rather than investing in one-on-one sessions right off the bat, consider starting with group classes. Group classes are a great way to train multiple dogs at once, which helps keep your costs down. You can also rent space at local community centers or parks to keep overhead costs minimal while building your reputation and client base.

#2. Use Free Marketing Tools

• Estimated Cost: $0
• Marketing doesn’t have to be expensive. Instead of paying for ads, focus on free channels like social media, writing guest blog posts, or building a website with Durable’s affordable plans. Networking through online communities and Facebook Groups is another cost-free way to get the word out about your business.

#3. Offer Virtual Dog Training Classes

• Estimated Cost: $0 - $50 (for basic equipment)
• If you’re not ready to invest in a physical location, virtual training is an excellent way to save money. With just a phone or laptop and a reliable internet connection, you can offer online dog training sessions. This eliminates the need for renting space, and you can work with clients from anywhere in the world. Plus, platforms like Zoom or Google Meet are free to use, making it an affordable way to get started.

#4. Barter for Services

• Estimated Cost: $0
• If you’re just starting out and don’t have the budget to pay for everything, consider bartering your dog training services in exchange for something you need. For example, you could offer free training to a local business in exchange for accounting help. Bartering can help you get what you need without spending money upfront.

#5. Start from Home or Mobile

• Estimated Cost: $0 - $100
• If you have space at home or access to local parks, consider starting your dog training business without the need for a physical location. In-home or mobile training services can be a great way to avoid renting a space while still offering personalized training. You may need some basic supplies, like leashes and treats, but this is a low-cost way to start building your business.

By starting small and using cost-effective methods to promote and run your business, you can get your dog training business off the ground without a large investment. With the right mindset and a little hustle, you can grow your business over time and reinvest in tools, marketing, and training to help it thrive!

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How Much Could You Earn With a Dog Training Business?

Starting a dog training business can be both rewarding and profitable. Understanding the potential earnings can help you plan and set realistic goals. Let's take a look at what you might expect to earn as a dog trainer in the United States, based on the latest data from the U.S. Bureau of Labor Statistics (BLS) for 2023.

Annual Earnings for Dog Trainers

According to the BLS, animal trainers, which include dog trainers, had a median annual wage of $44,910 in May 2023. This means that half of the professionals in this field earned more than this amount, and half earned less.

Hourly Rates for Dog Trainers 

The median hourly wage for animal trainers was $21.59 in May 2023. This translates to approximately $44,910 annually, assuming full-time work.

State Variations

Earnings can vary depending on where you operate your business. For instance, in Florida, the median annual wage for animal trainers was $47,090 in May 2023. In contrast, in other states, the median annual wage was $38,810.These differences can be attributed to factors such as cost of living, demand for services, and local competition.

Factors Influencing Earnings

Several factors can impact your earnings as a dog trainer:

• Experience and Expertise: More experienced trainers can often command higher rates.
• Dog Breed Specialization: Offering specialized services, such as training service animals or working with specific breeds, can allow for premium pricing.
• Location: Operating in areas with higher demand or higher cost of living can influence your rates.
• Business Model: Whether you offer group classes, private sessions, or online training can affect your income.

Remember, while these figures provide a general overview, your actual earnings will depend on your dedication, marketing efforts, and the quality of service you provide. With the right approach, a dog training business can be both fulfilling and financially rewarding.

Learn From the Pros: How a Durable Customer Grew Their Pet Business 

Learning from others who have been there can make your journey in the pet business smoother. Here’s some advice from Alison Ruggio, founder of Paws on Planes, and a happy Durable customer, about getting started: 

Alison’s path into the pet industry took a surprising turn when she helped a friend with a service dog certification. Word spread, and Alison realized she could turn her passion into a full-time business.

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Alison’s story is a great reminder: A professional online presence can help you feel confident, attract clients, and show what your business is all about.

Explore real success stories with Durable’s Client Case Studies. Learn from those who've built thriving businesses using our tools.

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Building Your Dog Training Business

How to Choose What Dog Training Services to Offer

Deciding what dog training services to offer is an exciting step in building your business. There are so many options, and the right choice depends on your interests, expertise, and what your target market is looking for. Here are some tips to help you decide which services will work best for your dog training business:

Tip #1. Think About Your Passion and Strengths
When deciding which services to offer, consider the areas you’re most passionate about and skilled in. Do you love working with puppies and helping them become well-behaved? Or perhaps you’re interested in advanced obedience training or service dog work. The more you enjoy the work, the more likely you are to succeed — and clients will notice your enthusiasm!

Tip #2. Identify the Needs in Your Community
Take a look at your local area and see what types of dog training services are in demand. Are there a lot of new dog owners who might benefit from basic obedience classes? Or is there a higher demand for specialized training, like a canine behavior expert or agility training? Understanding the needs of your potential clients will help you offer services they’re actively looking for.

Tip #3. Start With the Basics
If you're just getting started, it’s a good idea to offer basic training services, such as puppy classes, basic obedience, and leash training. These are the foundational services most dog owners need. Once you build experience and a loyal client base, you can expand into more specialized services, like agility training, service dog training, or working with specific breeds.

Tip #4. Offer Group and Private Sessions
Consider offering both group classes and one-on-one sessions. Group classes allow you to work with multiple dogs at once, which can be a more affordable option for clients and give you the opportunity to work with more dogs. On the other hand, private sessions allow for a more personalized experience, which can be appealing to clients with specific needs. Offering both can help you reach a broader audience.

Tip #5. Consider Online Training
In today’s world, virtual services are becoming increasingly popular. Online training allows you to reach clients who may not be local or prefer to train from home. You can offer video consultations, training plans, and even virtual group classes. It’s a flexible option that can help you grow your business while saving on travel time and expenses.

Tip #6. Test and Adjust
Once you’ve started offering your services, keep track of what’s popular with your clients and what’s bringing in the most business. Don’t be afraid to adjust your services based on feedback or market trends. You may find that a certain type of training is in high demand or that you have a knack for a specific area that others don’t offer.

Choosing the right services to offer is a key step in building a dog training business that fits your strengths and meets the needs of your clients. By starting with what you love, researching what’s in demand, and being willing to adjust as you go, you’ll be on your way to creating a successful and rewarding business.

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How to Choose Your Dog Training Business Name

Choosing the right name for your dog training business is a big step — it’s the first impression people will have of you and your services. A memorable, catchy name can help you stand out and make a lasting impact. Here are a few tips to help you pick the perfect name for your dog training business:

Tip #1. Keep It Simple and Easy to Remember
You want a name that’s easy for potential clients to remember. Avoid long, complicated names or ones that are hard to spell. A simple, clear name will stick in people’s minds and be easy to share with others.

Tip #2. Make It Reflect Your Services and Personality
Your business name should give people a sense of what you do and how you do it. If you specialize in puppy training, for example, you might want to include that in the name. If you focus on positive reinforcement, think about how you can convey that message. Let your name reflect your unique approach to training!

Tip #3. Check the Domain Name Availability
Before you settle on a name, be sure to check if the domain name is available. Having a matching domain name for your website will make it easier for potential clients to find you online. You can use Durable to quickly see if your desired domain is available. It’s a small step that can save you time and hassle later.

Tip #4. Make Sure It’s Unique
It’s important that your business name stands out from the crowd. Do a quick search online to make sure no one else is using the name you have in mind, especially in your local area. You don’t want to risk confusion or potential legal issues down the road.

Tip #5. Think About the Long Term
Your business name will likely be with you for a long time, so make sure it’s something you’ll still be happy with as your business grows. Avoid trends or fads that might feel outdated in a few years. Choose a name that’s flexible enough to grow with your business, whether you expand your services or move to new locations.

Feeling stuck or lacking inspiration? Durable’s Business Name Generator can help spark ideas and check domain name availability, ensuring you pick a name that’s not only effective but also web-ready. 

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Why You Need a Website For Your Dog Training Business 

Having a professional website for your dog training business is one of the best ways to build your reputation, attract clients, and grow your business. While social media is great for connecting with potential clients, your website is the place where people can learn everything about your services, book appointments, and get to know your business. Here’s why having a website is so important:

#1. Boost Your Online Presence and Credibility
A professional website gives your dog training business a sense of legitimacy. Clients are more likely to trust a business with an online presence, and a well-designed site helps you look established and reliable. Plus, having a website with a clear list of services, client testimonials, and your contact info will make it easy for clients to learn about you and get in touch.

#2. Attract More Clients with SEO Optimization
When potential clients search for dog trainers in your area, you want to make sure your business shows up. With a properly optimized website, you can rank higher in search results, which means more people will find you. 

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#3. Convenient Scheduling and Client Management
A website can act as a 24/7 virtual assistant for your business. With online booking tools, clients can schedule sessions with ease, even when you’re not available to take a phone call. You can also use your website to collect client information, manage appointments, and streamline your administrative tasks, making your day-to-day operations more efficient.

#4. Showcase Your Expertise and Services
A website is a great place to showcase your dog training expertise. You can share detailed descriptions of the services you offer, your training methods, and any special qualifications or certifications you have. Adding a blog or educational resources can also position you as an expert in your field, which helps build trust with clients before they even walk through the door.

#5. Market Your Business Effectively
A website gives you a platform to market your business more effectively. You can highlight special promotions, showcase happy client testimonials, and share your success stories. Plus, having a professional site with contact forms and clear calls to action makes it easy for potential clients to reach out and inquire about your services.

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How to Register Your Dog Training Company

Getting your dog training company registered is an exciting step in turning your passion into a legitimate business. While the process can feel a little overwhelming at first, don’t worry — once you break it down, it’s much easier than it seems. Here’s a simple guide to help you register your dog training company in the U.S. and get started on the right foot!

Step #1. Choose Your Business Structure
The first step is deciding what type of business structure you want for your dog training company. The most common options are:

• Sole Proprietorship: This is the simplest structure, where you and your business are considered the same entity.
• Limited Liability Company (LLC): An LLC offers personal liability protection, meaning your personal assets are protected in case of any legal issues.
• Corporation: A more complex structure that may be beneficial if you plan to expand or have investors in the future.

Take some time to consider which option makes the most sense for your business goals. If you’re unsure, it’s a good idea to speak with a business attorney or accountant to help you make the best choice.

Step #2. Pick a Business Name
Now that you’ve got your structure in place, it’s time to choose a name for your business! Make sure the name reflects your services and is easy for potential clients to remember. Don’t forget to check if the domain name is available for your website, as well as if the name is already in use by another company in your area. You want to make sure your name stands out and avoids any confusion with other businesses.

Step #3. Register Your Business Name
Once you’ve picked the perfect name, you’ll need to register it with your state. If you’re operating as a sole proprietorship, you may not need to register your name unless you’re using something other than your legal name. However, if you’ve chosen to form an LLC or corporation, you’ll need to file the necessary paperwork with your state’s business office. This process usually involves submitting a form and paying a small registration fee.

Step #4. Apply for an Employer Identification Number (EIN)
An EIN is like a social security number for your business. Even if you don’t plan on hiring employees right away, it’s a good idea to get one. This number will be used for tax purposes and is required if you plan to form an LLC or corporation. You can apply for an EIN for free through the IRS website, and it’s usually a quick process.

Step #5. Obtain Any Necessary Licenses and Permits
Depending on where you live and what services you offer, you may need to get certain business licenses or permits. Check with your state and local government to see what’s required. For example, some states may require a pet trainer license or a general business license. It’s always better to double-check, so you don’t run into any issues down the road.

Step #6. Register for State Taxes (if applicable)
If you plan to sell products or services that are taxable, you may need to register for state sales tax. This varies from state to state, so make sure to check your state’s requirements. Even if you’re not selling taxable goods, you’ll need to file your business taxes annually, so keeping things in order from the start is helpful.

If you're looking to start a dog training business in a specific state, our State Guides can help. From licensing fees to payroll taxes, they have everything you need to know to start a dog training agency in your state.

• How to start a business in Texas
• How to start a business in California
• How to start a business in Ohio
• How to start a business in Georgia
• How to start a business in Michigan
• More State Guides

What Licensing and Insurance Are Needed to Start a Dog Training Business?

When starting your dog training school, there are a few licenses and permits you may need, depending on your location. Here’s a quick rundown to keep things simple:

• Business License: Almost every business will need a general business license, which allows you to legally operate in your area. Check with your city or county office to find out if you need one.
• Specialty Licenses (if required): Some states or local areas may require specific licenses for dog trainers. While this isn’t always the case, it's a good idea to check with your local licensing board to see if there are any pet-related training certifications or permits you need.
• Sales Tax Permit (if applicable): If you plan to sell products like leashes, collars, or dog food, you may need a sales tax permit. This allows you to collect sales tax from your customers.
• Insurance: While not technically a license, having liability insurance is highly recommended for dog trainers. It protects you in case of accidents or injuries during training sessions.

Getting the right licenses is a key step in making your dog training business official. Once you’ve checked off the requirements, you can focus on doing what you love—training dogs and building your business!

Essential Dog Training Business Supplies and Tools

Starting a dog training business means you’ll need a few key supplies and tools to make everything run smoothly. While some things are more obvious, others might surprise you! Here’s a quick rundown of what you’ll need to get started:

#1. Training Equipment
To train dogs, you’ll need the basics like leashes, collars, harnesses, and long lines. You might also want to invest in training treats, clickers, and agility equipment if you plan to offer more specialized training. Don’t forget to have some dog toys on hand, too — they can be great tools for keeping dogs engaged during training sessions.

#2. Transportation
If you plan to offer in-home or mobile training services, a reliable vehicle is a must. A dog-friendly van or car that’s large enough to fit your gear and equipment will help make your business look professional while also making it easier to travel between appointments.

#3. Client Management Software
Managing appointments and tracking client progress can be overwhelming without the right tools.A tool like Durable’s AI CRM Software helps you manage client information, track communications, and keep everything in one place. It’ll save you time and help keep things organized.

#4. Website and Online Booking Tools
Having a website is essential for attracting clients and promoting your services. An easy-to-navigate site with online booking options allows clients to schedule sessions at their convenience. You can also use your website to showcase client testimonials, share training tips, and offer online training resources.

#5. Marketing Materials
Even on a small budget, you’ll want to have business cards, flyers, or brochures to hand out to potential clients. You might also want to consider local advertising or social media ads to reach new clients. A consistent brand image across all of your marketing materials will help build trust and recognition.

#6. Insurance
While not a “tool” in the traditional sense, having liability insurance is a must for any dog trainer. It protects you from accidents or injuries that might occur during training sessions. It’s a small expense that gives you peace of mind, knowing that you’re covered if anything goes wrong.

With these supplies and tools, you’ll be ready to hit the ground running with your dog training school. Whether you're working in clients' homes, hosting group classes, or even offering online training, having the right gear and systems in place will make all the difference. Get set up, stay organized, and enjoy the journey of growing your business.

Growing Your Dog Training Business

How to Market Your Dog Training Business

Marketing your dog training business doesn’t have to be complicated. With a few simple strategies, you can attract the right clients and grow your business. Here are some easy marketing tips to get you started:

Tip #1. Create a Strong Online Presence
These days, most people start their search for services online, so having a solid digital presence is a must. Start by setting up a simple website that outlines your services, includes client testimonials, and has a clear call to action for booking. A website is your business's online home, where people can learn more about you and what you offer. Don’t forget to also set up social media accounts on platforms like Instagram and Facebook to showcase your work and interact with potential clients.

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Tip #2. Offer Free Workshops or Classes
A great way to get the word out and attract new clients is to offer free workshops or classes. These can be simple one-hour sessions where you showcase your skills and give people a taste of what you offer. Not only does this help build your credibility, but it also gives potential clients a chance to meet you and see the value of your services. It’s a fun and interactive way to market your business.

Tip #3. Partner with Local Pet Businesses
Building relationships with local pet stores, veterinarians, groomers, and shelters can be a game-changer. Offer to leave business cards or flyers at their location or see if they’d be willing to refer clients to you. By partnering with other pet-focused businesses, you can reach an audience that is already interested in dog-related services, making it easier to find clients.

Tip #4. Encourage Client Referrals
Word of mouth is one of the most powerful marketing tools, especially in a business like dog training. After a successful training session or class, ask your clients to refer their friends, family, or neighbors who might need dog training. You can even offer a small incentive, like a discount on future sessions, for every referral that books with you.

Tip #5. Get Active in Your Community
Being involved in your local community can help raise awareness about your business. Attend pet events, sponsor local dog-friendly activities, or even volunteer at animal shelters. The more you show up in your community, the more people will recognize your name and be more likely to think of you when they need dog training services.

Tip #6. Create Valuable Content
Content marketing is a great way to establish yourself as an expert in your field. Share training tips, dog care advice, or success stories on your blog or social media channels. You can also create short video tutorials that showcase your training techniques or offer helpful tips for dog owners. Providing valuable content for free can help attract clients who are looking for expert advice and guidance.

Tip #7. Use Local SEO Strategies

Optimize your online presence for local searches by using keywords related to dog training services and your location. Claim your Google My Business listing to appear in local search results and maps. Encourage satisfied customers to leave reviews, as positive feedback can boost your visibility and credibility.

Tip #8. Run Targeted Online Ads

Consider using Google Ads or Facebook Ads to target customers in your service area. These platforms allow you to set a budget and direct ads toward users in your local region likely to need dog training services. Online ads can be an effective way to reach new customers quickly, especially during peak seasons.

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How to Find and Secure Your First Dog Training Client

Finding your first client can feel like a big step, but don’t worry — you’ve got this! Here are some practical tips to help you get started and secure your first few clients:

Tip #1. Tap Into Your Personal Network
Your personal connections are a great place to start. Let your friends, family, and acquaintances know that you’re starting a dog training business. Word of mouth can be incredibly powerful, and you’d be surprised at how many people in your circle might know someone in need of dog training services. It’s an easy, low-cost way to land your first client.

Tip #2. Offer Free or Discounted Sessions
When you’re just starting out, offering a free or discounted session can help attract your first few clients. This gives potential clients the chance to experience your training style and results without a big commitment. If they’re happy with the results, they’ll likely refer you to others or book more sessions with you.

Tip #3. Ask for Reviews and Testimonials
Once you’ve worked with your first client, ask them for a testimonial or review. Positive feedback will give your business credibility and help attract new clients. You can display these reviews on your website, social media, and other marketing materials. Testimonials build trust and can be a huge factor in converting potential clients.

Tip #4. Attend Local Events and Meetups
Networking in person can help you connect with potential clients who might need dog training. Look for local pet events, dog meetups, or community gatherings where pet owners are likely to be. Hand out business cards, engage in conversations, and offer free advice or tips — this can lead to valuable connections and your first client.

Tip #5. Get Active on Social Media
Social media is a great tool for reaching potential clients. Start by creating profiles on platforms like Instagram or Facebook, where pet owners are active. Share photos, videos, and tips related to dog training to show off your expertise. Engaging with your followers and responding to their questions can help build trust and attract your first clients.

Securing your first dog training client is all about being proactive and connecting with people. Whether it’s through your personal network, offering free sessions, or getting involved in your local community, there are plenty of ways to start building your client base. Keep putting yourself out there, and soon enough, your business will be off to a strong start.

Learn How to Much to Charge For Your Dog Training Services 

Figuring out how much to charge for your dog training services can be a bit tricky, but with a little guidance, you’ll be able to set prices that reflect your skills while staying competitive. Here’s how to think about it and set yourself up for success:

#1. Research Your Local Market
Start by looking at what other dog trainers in your area are charging. Check their websites or contact them to get a feel for their pricing. By comparing rates for similar services, you can get a good idea of the going rates in your community. If you’re just starting out, you might want to price your services a bit lower to attract clients, then increase your rates as you gain experience.

#2. Factor in Your Costs
Think about the costs involved in running your dog training business — like transportation, equipment, and marketing. Make sure you’re covering these costs in your pricing. If you're working from home, your overhead costs may be lower, but if you're traveling or renting space for training, those expenses should be included in your rates to ensure you're making a profit.

#3. Decide Between Hourly, Package, or Group Rates
You can charge by the hour, offer packages of multiple sessions, or run group classes. Each option has its pros and cons:

• Hourly rates: These are simple and easy for clients to understand. They're often best for one-on-one training sessions.
• Package rates: Offering discounts for a package of sessions can encourage clients to commit for a longer term and help you plan your income.
• Group rates: Group classes allow you to charge less per client while still working with multiple dogs at once, which can be a good option for beginner training sessions.

#4. Consider Your Experience and Expertise
If you’re just starting out, it’s okay to charge lower than more experienced trainers, but as you gain more expertise and success stories, you can increase your rates. Think about any special skills or certifications you have that might justify a higher rate. For example, if you’ve specialized in behavior modification or service dog training, you can charge a premium for those services.

#5. Be Transparent With Your Pricing
Once you’ve set your rates, be sure to clearly communicate them with your clients. Transparency helps build trust, and clients will appreciate knowing exactly what to expect. If you offer different packages or services, make sure to outline them in an easy-to-understand way, either on your website or in a welcome packet.

Charging for your dog training services doesn’t have to be a guessing game. By doing your research, factoring in your costs, and considering your experience and expertise, you’ll be able to set rates that are fair for both you and your clients. The key is to keep it simple, stay transparent, and adjust as needed as you grow your business.

How to Manage Your Dog Training Business Clients

Managing your clients effectively is a key part of running a successful dog training business. Keeping track of appointments, client progress, and communication can get overwhelming without the right systems in place. Here are a few tips to help you stay organized and keep your clients happy:

Tip #1. Use a CRM System‍

A CRM (Customer Relationship Management) system is a lifesaver for managing client information, tracking appointments, and keeping notes on each dog’s progress. With tools like Durable’s AI CRM, you can schedule sessions, send reminders, and store all client details in one place — making it much easier to stay on top of your growing business. 

Tip #2. Keep Clear Notes on Each Dog’s Progress‍

Each dog is unique, so it’s important to keep detailed notes on their training progress, behavior, and any challenges they may be facing. This helps you personalize your training methods for each client and gives you a record to refer to for future sessions. Plus, clients will appreciate knowing you’re tracking their dog’s progress and can adjust training accordingly.

Tip #3. Set Clear Expectations and Boundaries‍

It’s helpful to set clear expectations with your clients from the beginning. Make sure they understand what’s included in your services, your pricing structure, and any policies you have regarding cancellations, late fees, and session length. This clarity will avoid misunderstandings and help both you and your clients stay on the same page.

Tip #4. Communicate Regularly and Be Responsive‍

Maintaining open communication with your clients is key to building trust and long-term relationships. Regularly check in with them about their dog’s progress, offer advice between sessions, and be quick to respond to any questions or concerns. Clients want to feel like they’re being heard and supported, so make sure they know you’re available when they need you.

Tip #5. Set Up a Referral Program‍

Happy clients are the best source of new business, and a referral program is a great way to encourage them to spread the word about your dog training services. Offer incentives, like a discount on their next session or a free consultation, for every new client they refer. It’s a win-win — your current clients get rewarded, and you get the chance to build your client base.

Managing your dog training clients doesn’t have to be complicated. With a few simple strategies and the right tools, you can stay organized, maintain strong relationships, and keep your business running smoothly.

Managing Your Dog Training Business

What Insurance Do You Need For a Dog Training Business? 

When running a dog training business, having the right insurance is key to protecting yourself, your business, and your clients. Here’s a quick overview of the types of insurance you should consider:

• General Liability Insurance: This is the most common type of insurance for dog trainers. It covers you in case of accidents, injuries, or damage that happens during training sessions. Whether you’re working at a client’s home, a park, or a public space, general liability insurance helps protect you from unexpected situations.
• Professional Liability Insurance: Also known as errors and omissions insurance, this protects you in case a client claims that your services were negligent or didn’t meet expectations. It’s a good idea if you’re offering specialized services like behavior modification or service dog training.
• Workers’ Compensation Insurance: If you hire other trainers or staff, workers’ compensation insurance is necessary. It covers medical costs and lost wages if an employee gets injured while working. Even if you’re a solo operation now, keep this in mind as your business grows.
• Commercial Auto Insurance: If you use your car or van to travel to clients’ homes or for mobile training services, a standard personal auto policy may not cover you in case of an accident. Commercial auto insurance provides coverage for business-related driving.

While insurance might not be the first thing you think about when starting a dog training business, it’s a smart investment to protect yourself from the unexpected. By getting the right coverage, you can focus on training dogs and growing your business with peace of mind!

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Set up Invoicing For Your Dog Training Business

Managing your invoicing process might not be the most exciting part of your dog training business, but it’s definitely one of the most important! Getting it right from the start will save you time, keep your finances organized, and make sure you’re paid on time. 

Here are a few tips to help you set up a smooth invoicing process:

Tip #1. Choose the Right Invoicing System
There are lots of invoicing tools available, both free and paid. Look for one that’s easy to use, tracks payments, and helps you stay organized. Tools like Durable’s Invoice Builder can help you create professional-looking invoices and keep track of everything in one place.

Tip #2. Set Clear Payment Terms
Be upfront with your clients about when payments are due. Whether it’s at the time of service, within a certain number of days, or after a package of sessions is completed, make sure your payment terms are clear and easy to understand. Including these terms on your invoices helps set expectations and avoids confusion down the line.

FYI: When you use Durable’s Invoice Builder Tool it’s easy for clients to pay you by credit card, ACH, or Apple Pay.

Tip #3. Use Professional Invoice Templates
Creating a consistent, professional-looking invoice is a great way to maintain credibility. Many invoicing tools offer templates you can customize with your logo and business details. A well-organized invoice not only looks professional but also makes it easier for clients to see the details of their payment.

#4. Send Invoices Promptly
The sooner you send an invoice after a session, the sooner you’ll get paid. Set a habit of sending out invoices within 24 hours of a training session or class. This ensures you stay on top of your payments and doesn’t allow any delays in getting paid for your hard work.

#5. Follow Up on Late Payments
Occasionally, clients might forget to pay or get busy and delay their payment. Don’t be afraid to follow up! Send a polite reminder or a second invoice if needed. A gentle nudge will often do the trick without damaging your client relationship.

By keeping your invoicing process simple and organized, you’ll make life a lot easier for yourself and your clients. With the right tools, clear communication, and timely reminders, you’ll easily stay on top of your payments. 

Manage Your Dog Training Business Accounting and Bookkeeping

Running the business side of things can feel overwhelming at times, but with a little organization and some simple habits, managing your accounts and bookkeeping can be easy! Here are a few tips to help you keep track of your finances and stay on top of your business accounting:

Tip #1. Use Accounting Software
There are plenty of accounting tools that make managing your finances a breeze. Accounting software can help you track income, expenses, and profits, and even generate reports for taxes. These tools are designed for small business owners, so they’re simple to set up and can save you tons of time in the long run.

Tip #2. Separate Personal and Business Finances
It’s a good idea to keep your personal and business finances separate. Open a dedicated business bank account and use it exclusively for your business transactions. This will help you stay organized, make it easier to track your income and expenses, and simplify your tax filings at the end of the year.

Tip #3. Track Expenses Regularly
Don’t wait until tax season to sort through your receipts! Set aside some time each week or month to track your business expenses — whether it’s for training equipment, insurance, marketing, or transportation. The more consistently you track your expenses, the easier it will be to stay on top of your finances and avoid any surprises.

Tip #4. Set Aside Money for Taxes
Taxes are a big part of running any business, so it’s important to plan for them ahead of time. Set aside a percentage of your earnings in a separate savings account to cover your tax obligations. That way, when it’s time to file, you won’t be scrambling to come up with the money.

Tip #5. Review Your Finances Regularly
Take the time to regularly review your finances and make sure everything is in order. At the end of each month or quarter, look at your income, expenses, and profit margins to get a sense of how your business is performing. This will help you spot any trends, adjust your pricing if needed, and plan for the future.

By staying organized and keeping on top of your business finances, you’ll not only save time and stress later, but you’ll also have a better understanding of how your dog training business is doing. 

How to Hire and Train People to Join Your Business

As your dog training business grows, you may find that it’s time to bring in some help. Hiring and training the right people can free up your time and allow you to focus on expanding your business. Here's a guide to help you know when to hire, how to hire, and how to train new team members:

Knowing When to Hire for Your Business

Knowing when to hire your first employee is key to growing your business. If you’re overwhelmed with too many clients, too much administrative work, or if you want to offer more services but don’t have the time, it might be time to bring someone on board. If you’re turning away clients or missing out on opportunities to grow, hiring can help you meet that demand and scale your business.

Also, keep an eye on your business’ finances. If you have enough steady income to cover wages, you’re in a good position to start looking for someone to help.

How to Hire for Your Dog Training Business

Hiring the right people for your dog training business is a big decision, so it’s important to take your time. Look for individuals who are not only passionate about dogs but also have experience in dog training. If you’re hiring for entry-level positions, such as a dog walking assistant, look for people who are responsible, reliable, and have a genuine love for animals. For more advanced roles, like dog trainers, you might want to consider certifications or relevant experience in dog behavior and training techniques.

To attract the right candidates, advertise job openings on job boards, social media, or through your website. Be clear about the role, the skills you’re looking for, and the values that your business upholds. During interviews, make sure to assess their ability to connect with both dogs and clients — after all, communication is key in dog training!

How to Train and Onboard New Employees

Once you’ve hired the right people, it’s time to train them. Start by introducing them to your company culture and training philosophy. Show them how you work with clients and dogs, and teach them the tools and techniques you use. If you offer specialized training programs, like behavior modification or service dog training, make sure they understand these methods as well.

Don’t forget about hands-on experience. Start them off with a mix of shadowing you during sessions, practicing training techniques, and observing client interactions. Over time, gradually give them more responsibility, and provide ongoing feedback to help them improve.

As your team grows, keep the training process consistent. You want to maintain a high standard of care and ensure that all your team members represent your business values. Regular training sessions and team meetings can also help keep everyone on the same page and motivated to do their best work.

Expert Advice For Running Your Business

10 Resources for New Dog Trainers and Business Owners 

Staying informed and continuing to learn are key to running a successful dog training business. Whether you’re just getting started or you’ve been in the game for a while, there are plenty of resources that can help you grow both your skills and your business. Here are some top resources to check out:

#1. Durable’s Newsletter
Stay in the loop with Durable’s newsletter, which offers tips and insights for small business owners. It’s packed with practical advice on everything from business growth strategies to marketing tips that will help you build and scale your dog training business. It’s a great place to find resources, templates, and updates that can support your journey.

#2. American Kennel Club (AKC) Canine College
The AKC offers an online learning platform that provides a wide range of courses on dog training, canine behavior, and pet care. Whether you're looking to improve your training techniques or gain certifications, the AKC’s resources are a great way to boost your skills and knowledge in the dog training world.

#3. International Association of Canine Professionals (IACP)
The IACP is a leading organization that supports dog trainers through education, networking, and certification. They offer events, courses, and a certification program that can help elevate your business and skills in the dog training industry.

#4. Karen Pryor Academy
If you're interested in positive reinforcement training, Karen Pryor Academy offers highly regarded certification programs and courses. They focus on science-based training methods and provide plenty of materials and resources for dog trainers to improve their practice.

#5. The Pet Professional Guild
The Pet Professional Guild is a membership-based organization that advocates for the use of positive reinforcement techniques. They offer educational opportunities, networking events, and access to a wide range of resources that help dog trainers improve their skills and business operations.

#6. Victoria Stilwell Academy
Victoria Stilwell, a well-known dog trainer and TV personality, offers a comprehensive training academy that teaches positive reinforcement techniques. Their programs are highly regarded, and they also offer certification for trainers who want to build a solid foundation of expertise.

#7. Dog Training Business Blog
This blog is a fantastic resource for trainers looking to grow their dog training business. It offers practical advice on marketing, managing clients, setting up your business, and more. Whether you’re just starting or looking for ways to expand, this blog has a wealth of knowledge.

#8. Dog Training Nation
Dog Training Nation offers a variety of resources, including blog posts, articles, and free guides on dog training techniques, business management, and more. Their content is highly practical and covers both training and the business side of being a dog trainer.

#9. Pet Sitters International (PSI)
Though primarily focused on pet sitting, PSI offers helpful business resources, including marketing tools, business planning tips, and networking opportunities. Their materials can be helpful for trainers who are expanding their services into dog sitting or looking to add additional revenue streams.

#10. APDT (Association of Professional Dog Trainers)
APDT is a fantastic resource for dog trainers, offering educational programs, workshops, and a large online community. They also provide a membership with access to exclusive resources, including research studies, industry trends, and networking opportunities.

With these resources, you’ll be well-equipped to grow your skills, stay updated with industry trends, and run your dog training business with confidence. Whether you're looking for advice, training programs, or marketing tools, these resources can help you continue your journey and make your business thrive.

Your Business Launch Checklist

Free Dog Training Business Startup Checklist: 

Starting your own dog training business can be exciting and rewarding, but it's important to take the right steps to set yourself up for success. Use this checklist to guide you through the essential steps of starting your business, from the basics to more advanced considerations.

Choose Your Business Structure

• Decide on your business structure (Sole Proprietorship, LLC, Corporation).
• Register your business with your state.
• Apply for an Employer Identification Number (EIN) from the IRS (if necessary).

Pick Your Business Name

• Choose a name that reflects your services and is easy to remember.
• Check if the domain name is available for your website.
• Ensure the name is not already used by another business.

Register Your Business Name

• Register your business name with your local government (if required).
• File paperwork based on your chosen business structure (e.g., LLC, Corporation).

Set Up Your Business Finances

• Open a business bank account to separate your personal and business finances.
• Set up a system for managing your accounts and bookkeeping.
• Research and use accounting software to track income and expenses.
• Set aside money for taxes regularly to avoid surprises later.

Get the Necessary Licenses and Insurance

• Check with local government agencies for any required licenses or permits.
• Get general liability insurance to protect your business from accidents or injuries.
• Consider professional liability insurance and workers’ compensation if you plan to hire employees.
• Look into commercial auto insurance if you use a vehicle for business.

Invest in Key Supplies and Tools

• Buy basic dog training equipment: leashes, collars, clickers, training treats, and agility equipment.
• Invest in a professional website with an online booking tool.
• Use a CRM (Customer Relationship Management) system to track clients and appointments.

Create a Pricing Structure

• Research what other dog trainers in your area charge.
• Decide if you’ll charge by the hour, offer packages, or run group classes.
• Consider offering discounted sessions to attract your first clients.

Set Up Your Invoicing Process

• Choose an invoicing system to create and send professional invoices.
• Set clear payment terms and due dates for all services.
• Regularly follow up on late payments.

Market Your Dog Training Business

• Set up social media profiles (Instagram, Facebook, etc.) to showcase your work.
• Create a website to promote your services and accept online bookings.
• Offer free workshops or classes to introduce your services to potential clients.
• Get involved with local pet businesses and attend community events to raise awareness.
• Encourage referrals from happy clients by offering incentives.

Find and Secure Your First Clients

• Let friends and family know you’re offering dog training services.
• Offer free or discounted sessions to get your first reviews and testimonials.
• Use your social media and website to promote your services and attract your first clients.

Hire and Train Employees (When You're Ready)

• Know when to hire help — look for growth in demand or areas where you need assistance.
• Hire individuals who are passionate about dogs and have the right skills.
• Provide thorough training on your business's methods and standards.

Stay Educated and Keep Improving

• Continue your education by earning certifications or attending industry events.
• Stay informed through reputable blogs, podcasts, and resources in the dog training community (e.g., AKC Canine College, Karen Pryor Academy, and more).
• Invest in ongoing training to improve both your skills and your business management.

By following this checklist, you’ll be well on your way to starting and growing a successful dog training business. Each step brings you closer to making your passion for dog training a thriving business. Stay organized, stay motivated, and enjoy the journey!