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Wix vs Durable
February 5, 2025
6
min read
Jessica Worb
The main difference between Durable and Wix is their approach to website building: Durable is built specifically for small businesses who need a complete website in 30 seconds with integrated business tools like CRM and invoicing, while Wix offers a more complex platform with overwhelming design options, add-ons at extra cost, and a steep learning curve.
If you're a busy entrepreneur who needs to get online fast with built-in marketing automation and customer management, Durable delivers exactly that. But if you don't mind spending weeks learning a complicated system, dealing with hidden costs, and managing multiple third-party apps just to get basic business functionality, Wix provides the flexibility of a traditional website builder - at the cost of simplicity and speed.
What does Durable do?
Durable is the world's fastest AI website builder that generates a complete website in 30 seconds, then provides powerful AI marketing, invoicing, and CRM tools to grow your business. Built specifically for small businesses and service-based entrepreneurs, Durable has already launched over 10 million websites across industries from landscaping to consulting.
Here's what makes Durable stand out:
Lightning-Fast Website Creation: By answering just three simple questions about your business type, name, and location, Durable's AI algorithms create a tailored website that matches your industry and brand. The entire process takes 30 seconds, and you get a professional site complete with images, content, and contact forms.
All-in-One Business Suite: Unlike typical website builders, Durable includes everything you need to run a business online. The integrated AI CRM system streamlines the management of contacts, lead responses, and communication, while the AI Invoice Builder simplifies billing by helping you create and send professional invoices in just a few clicks.
Built-in Marketing Automation: Durable puts your marketing on autopilot, writing and publishing new blog content weekly with its AI Blog Builder. Your website is SEO-ready the moment it's live, and Durable writes high-converting copy automatically without requiring any copywriting skills.
Business-Ready Features: Durable includes built-in lead generation forms, Google Business Profile integration, and automatic SEO optimization. The platform is designed for business owners who need results immediately, not months of tweaking and customization.
Affordable and Transparent Pricing: Durable offers a 7-day free trial and pricing starts at $15 per month or $12 per month if billed annually. The Starter plan includes unlimited pages, priority email support, access to 10 million stock images, and unlimited monthly blog articles.
What does Wix do?
Wix is one of the most popular website builders globally, serving over 263 million users with a comprehensive platform that combines AI-powered website creation with extensive customization options. Founded in 2006, Wix has evolved into a powerful platform offering everything from simple portfolios to complex ecommerce stores.
Here's what makes Wix stand out:
AI-Powered Website Creation: Wix's AI website builder, powered by ChatGPT, uses a conversational interface to create custom websites in minutes. The AI asks detailed questions about your business and generates a site complete with tailored content, images, and business apps automatically.
Extensive Template Library: With over 2,000 free website templates and 900+ customizable designs, Wix offers more design options than almost any other platform. Each template is fully customizable using their intuitive drag-and-drop editor.
Advanced Ecommerce Features: Wix excels in ecommerce with the ability to sell up to 50,000 products, gather product reviews, offer discounts, recover abandoned carts, and integrate with multiple payment processors. Advanced features include dropshipping, loyalty programs, and automated sales tax calculation.
Comprehensive AI Tools Suite: Beyond website creation, Wix offers AI text generation, image creation and editing, SEO optimization, social media content creation, and email marketing automation. The platform includes over 20 different AI-powered tools for content creation and business growth.
Enterprise-Level Features: Wix offers enterprise solutions with unlimited bandwidth, 50GB storage, VIP support, custom reports, and the ability to handle high-traffic websites. Plans range from free to $159 per month for Business Elite.
App Marketplace: Wix's extensive app marketplace allows you to add functionality like advanced analytics, marketing tools, booking systems, and third-party integrations to extend your website's capabilities.
Durable vs. Wix: Feature Comparison
Feature | Durable | Wix |
---|---|---|
Website Creation Speed | ✅ 30 seconds | ❌ 5-10 minutes |
No Coding Required | ✅ Yes | ✅ Yes |
Built-in CRM | ✅ Integrated | ❌ Third-party apps only |
Invoicing Tools | ✅ AI Invoice Builder | ❌ Third-party apps only |
Marketing Automation | ✅ AI blog writing, SEO | ✅ Email marketing, social media |
Custom Domain | ✅ Included in paid plans | ✅ Included in paid plans |
SEO Optimization | ✅ Automatic | ✅ Advanced tools |
Mobile Optimization | ✅ Automatic | ✅ Advanced mobile editor |
Starting Price | ✅ $12/month | ❌ $17/month |
Business Tools Focus | ✅ Built for service businesses | ❌ General website builder |
Setup Complexity | ✅ Extremely simple | ❌ More complex options |
Third-party Integrations | ❌ Limited | ✅ Extensive |
Multi-language Support | ✅ Yes | ✅ Advanced translation tools |
Durable & Wix FAQs
How does an AI website builder work?
AI website builders use artificial intelligence to automatically create websites based on your business information. Durable's AI creates a complete website in 30 seconds by asking three simple questions, while Wix's AI uses a conversational chatbot that asks more detailed questions to create a custom site profile..
Do I need to know how to code?
No, neither Durable nor Wix requires coding knowledge. Durable is designed for maximum simplicity - you literally can't code even if you wanted to, making it perfect for non-technical users. Wix offers a drag-and-drop editor that eliminates the need for coding, but this comes with its own steep learning curve in order to fully utilise the platform.
Which platform is better for ecommerce?
Wix can handle up to 50,000 products, offers advanced features like product reviews, loyalty programs, abandoned cart recovery, and automated sales tax calculation. Durable's ecommerce capabilities are limited but very much functional - you can create individual product pages with Stripe payment buttons.
Which platform is faster to set up?
Durable wins on speed. You can have a complete, professional website live in 30 seconds with Durable's AI. Wix's AI builder takes notably longer to create a site, and you'll likely spend additional time customizing the design and content to match your vision. If immediate results are your priority, Durable is unmatched.
Can I switch from one platform to another?
Both platforms make it difficult to export your entire website. Wix doesn't allow you to export your site or transfer it to another platform - you're locked into their ecosystem. If you're concerned about platform lock-in, consider this carefully before committing to either platform.
Which platform offers better value for money?
This depends on your needs. Durable offers better value for service businesses that need CRM, invoicing, and marketing automation built-in. At $12-15 per month, you get a complete business management system, not just a website.
How do the AI features compare?
Durable's AI focuses on business automation - creating websites, writing marketing copy, and managing customer relationships. Wix offers more diverse AI tools including image generation, advanced text editing, SEO optimization, and social media content creation.
Ready to get your business online today? While Wix impresses with its design flexibility and advanced features, Durable delivers immediate results for busy entrepreneurs who need a complete business solution. With over 10 million websites launched, integrated CRM and invoicing, and a website live in 30 seconds, Durable is built for business owners who value speed and simplicity over endless customization options.
Start your website with Durable today and see why millions business owners choose the world's fastest AI website builder over complex alternatives.