.png)
International Women's Day always brings a predictable wave of corporate platitudes and pink-washed social media posts. But as the Head of Marketing at Durable, working at the intersection of AI and entrepreneurship, I want to go beyond generic empowerment messages.
So on this day, dedicated to women, I am choosing to share my thoughts on what I think is a great equalizer for us all, AI.
Women have been tech revolutionaries since before it was cool. Ada Lovelace imagined computer programming when most couldn't imagine women voting. Margaret Hamilton's code literally put men on the moon. And today, visionaries like Mira Murati, formerly of OpenAI, are shaping the very foundations of artificial intelligence.
Yet despite our history of innovation, we've been hesitant to fully claim AI as our own. In 2023, only 11% of women reported using generative AI compared to 20% of men. This isn't a capability gap — it's a confidence one. And honestly? We can't afford that luxury anymore.
AI is redefining who gets to participate in the economy. It's democratizing access in ways that particularly benefit those who've been systematically excluded.
For women entrepreneurs, AI is the business partner that doesn't question our authority, the colleague that doesn't expect us to make coffee, and the advisor that doesn't charge us more for the same financial advice.
Women founders, creators, and operators should be thinking about AI not as a distant future but as a present advantage. Think, how can AI amplify your strengths? How can it free you from the tasks that slow you down? How can it give you the autonomy to build something bigger than yourself?
We should be using it to write our narratives, build businesses at lightning speed, and challenge the systems that have historically kept women out of boardrooms and out of power.
Let’s think beyond International Women’s Day. Let’s celebrate the women already leading in AI. And let’s make sure we’re next.
If we can take one thing away from this piece, it’s that AI isn’t coming for us. It’s here for us.
I’ll leave you with this:
The AI revolution is happening now, and it can be our revolution if we choose to lead it. Because if anyone knows how to make the most of limited resources and turn chaos into opportunity, it's women — especially those of us who've had to fish small toys out of toilets while on a conference call.
(And yes, I wrote this with a little help from AI — because I'm a woman with big ideas and not enough hours in the day.)
