March 1, 2023
minute read

Durable + Accountants: A Quick Guide


One of the biggest barriers to getting your accounting website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

Not so sure? No worries — try out Durable’s AI website builder for accountants for free. While you do, here are some accountant-specific features worth trying out.

What makes Durable a smart choice for accountants?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your accounting firm in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for accounting firms:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable accounting firm homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with accountants in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Aquino Enterprise

Your hero image is the first thing new visitors to your accounting firm’s website see. It’s your chance to set the mood and establish your company’s identity. 

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to book a free consultation.

Services section

Credit: BECCA

Unlike a hero image—which virtually every modern accounting website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to create a separate Services page, and link the items in your homepage’s Services section to it.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

About section

Credit: Lord Consults

The About section of your main page is a place to talk a bit about who you are, your business’s vision and values, and what you’re able to offer clients. By default, when you create a main page for your accounting firm’s website, an About section will be generated for you. 


Credit: Balance

When it comes to accounting, nothing does more to help establish trust with potential clients than solid testimonials.

The easiest way to get testimonials is to reach out to clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients—or check in with current, long-term clients—and get testimonials from them. A quick email or 15 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 


Credit: Balance

A list of current clients helps build your image as a trustworthy firm. If you specialize in a particular industry, it’s also a way to demonstrate the fact. Be sure to get clients’ consent before listing them on your website.

To add a list of clients with images, go to Add section > List.

Office location

Credit: Excellent Tax Multi Services LLC

Even if you never meet in person with your clients, being upfront about your location may be of benefit. For instance, small business owners often prefer to work with other small businesses in their community. And sharing your location helps build trust with potential clients. 

To include a map to your location on your site, go to Add section > Location.

Contact form

Credit: Lord Consults

A contact form on the main page of your site makes it easy for clients who want to book a consultation or get a quote from you to reach out immediately. They may find it all too easy to learn about your services and get excited about saving money on their taxes, only to let procrastination slow them down. Give them the chance to act on their impulse to hire an accountant. You know they won’t regret it.

To add a contact form to your main page, select Add section > Contact form.

Value-add content for your Durable accountant website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as an accountant

Your Bio page

Credit: Ninetyfive CPA

Your personal brand as an accountant is a big part of what helps attract new clients to your business. Consider including a separate page featuring your bio—including a headshot, a list of certifications, and a bit about your experience in the industry. Potential clients are much more likely to connect with an individual than with a business.

Your Services page

Credit: Ninetyfive CPA

For someone new to working with an accountant, who doesn’t know exactly what it involves, hiring a CPA may be intimidating. By dedicating a page of your site to the services you offer, you can break down in greater detail exactly what you do for your clients. That not only makes hiring an accountant less intimidating, it helps get prospects fired up for the time savings (and tax savings) an accountant can provide.


Credit: New Leaf accounting, a fictional accounting firm

A blog for your accounting firm is a great way to educate your clients about accounting while demonstrating your skills as an expert communicator. Keeping an up-to-date blog can also improve your website’s performance in Google search results. To add a section with links to blog posts, go to Add section > List.

Still getting the hang of Durable? Learn more about AI website builders.

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