Looking to start a blog? Maybe it’s to offer educational tips to your audience, improve your website’s search rankings, or have a place to talk shop.
Whatever reason you have for starting a blog, it’s a good one.
Let’s dive into our beginner’s guide to blogging.
What Is a Blog?
Blog is short for “web log". It's an online space for your thoughts. However, over the years, blogging has become a lot more structured — and a lot better for business.
If you’re brand new to blogging, we’ll start simple. What you’re reading right now is a blog post, published on the Durable Blog.
On the Durable Blog, we consistently share educational content, product information, and ultimate guides catered to existing and aspiring entrepreneurs and small business owners.
On your blog, you’d cover topics related to your line of work. For example, if you run a retail store, you’d include tutorials for your products and use cases to get the most out of them. Or, if you run a chiropractic practice, you’d share information about how chiropractors can help with certain body pain.
Why Every Small Business Needs a Blog
A blog is a key marketing tool that every business, large and small, should take advantage of.
Let’s cover a few reasons why every small business needs a blog:
- Blogs can work on a large and small scale. Large businesses and software companies have big fish to contend with and typically have the budgets to do so. And small, local businesses can easily rank with local keywords, reaching their intended audience with a much simpler blog.
- You can rank more easily in search results. Long-tail keywords (i.e., keywords that are five or so words in length) are just as popular as short-tail keywords (i.e., keywords that are just 1-3 words long), but blog content answers those queries better than landing pages, giving you even more ranking opportunities.
- You can provide valuable content for free. Customers love anything they can get for free. It makes them feel better about spending money with your business. So offering highly detailed content for free can be a great way to earn even more customers.
- You have more content to share on social media. Blog posts provide your business with even more marketing assets. Share your articles on social media, paid ads, newsletters, and more.
- Include relevant calls to action. Promote your products and/or services within your blog, using well-placed and relevant calls to action to spark interest which encourage readers to make a purchase.
How to Start a Blog in 2025: 5 Easy Steps
Follow along with these five steps — and enlist the help of Durable’s AI Blog Builder to get started.
#1. Understand the Purpose of Your Blog
Your first step is understanding the purpose of your blog — which should be further supporting your business and its products or services.
When starting, you have to decide who your target audience is (this should align with your target customer) and what they’d like to hear from you (this should relate back to your products or services).
For example, a craft store might share DIY tutorials on their blog. A calendar company might share planning and organizational tips. And a plant company might share plant care guidance.
Think about your core audience and the type of information that would be helpful to them. Look to your competitors to get some ideas if you’re still not sure.
#2. Plan Your Content Strategy
Next, it’s time to plan out your content strategy. This includes:
- What you’re going to post
- Who’s going to do the writing/editing/publishing
- How often you’re going to post
- Where you’re going to promote your content
Without a tool like Durable, it might only be feasible to post once or twice a month. But with Durable’s Blog Builder, you can generate an entire blog post and publish it in a click of a button. And, Durable even goes as far as automating your blog posts for you. Think of it as your personal content marketer.
#3. Set Up Your Blog
Next, you need to set up your blog. Before you can start your blog, you’ll need a website. You can easily build your site, in just one click, with Durable.
Most website builders have the option to add a blog page right to your website. With Durable, Not only does Durable have an easy-to-use AI-assisted website builder, but it also can create a blog and generate blog posts for you (more on that next).
Other options include Squarespace, Wix, and even WordPress websites. Each software should provide you with the option to add a blog to your website so that you can start writing and publishing content.
#4. Create Your Blog Content
Once your blog page is set-up, it’s time to create your content.
While you could write the articles yourself or hire a freelance writer, as a business owner it’s not ideal to take on more work.
This is where Durable’s AI Blog Builder comes in handy. Durable generates all of your content for you. Log into your Durable account, head to the website editor, press “+” to create a new page, and select “Blog post”.
Here, you can either choose from a list of suggestions, write your own article from scratch, or tell Durable’s AI what you want the blog to be about.
Within one minute, you have a fully-fledged ready to publish article. Remember to always read through the article to make sure it’s the right voice and includes the right information.
If want to try your hand at blog writing, here are some tips:
- Start with a quick, intriguing introduction.
- Use short, skimmable headlines that let the reader know what to expect.
- Incorporate images and screenshots where you can to break up the copy.
- Write in an engaged tone, using active voice and easy-to-understand vocabulary.
- Finish up with a conclusion that summarizes your main points and ends with a call-to-action.
#5. Publish and Promote Your Content
Finally, it’s time to publish your new blog post and promote it across your online presence. Grab the URL and use it to schedule social media posts, share in your email newsletter, post in online communities, and more.
Plus, if you continue using keywords in your content, you should start seeing even more traffic come from search engines. Use your most popular posts to help you come up with even more content ideas — and rinse and repeat from there.
Start Your Own Blog Today
Ready to start your own blog?
Let Durable’s Blog Builder do it for you.
Sign up today and learn how easy it is to run your website and blog with the help of AI.
