How to Refresh Your Website SEO

Your website isn’t a one-and-done project. 

Updating and refreshing your website is an ongoing task that not only ensures your content is up-to-date for your customers, but also improves your website’s SEO and your ranking potential.

Follow along as we walk you through five key ways to refresh your website’s SEO to provide a better experience for both your users and search engines.

5 Ways to Refresh Your Website SEO

1. Refresh Old Blog Content
2. Update Meta Titles and Descriptions 
3. Optimize Website Images
4. Repair Broken Links
5. Check for Mobile Responsiveness 

Refresh Old Blog Content

Before we get ahead of ourselves, do you have a company blog? If you haven’t yet created a blog on your website, that’s step number one. Your first priority should be creating new blog content.

When you create new blog content, make sure to answer questions that your customers have and create content that satisfies search intent for various keywords related to your brand or industry.

You can easily create your own blog with Durable’s AI Blog Builder. Add a blog to your website and get help with blog content within seconds.

However, if you already have a blog, you may have some content that needs a bit of TLC.

Here are a few guidelines for refreshing older blog content to ensure it’s still relevant for your readers and for Google’s search algorithm:

• Make sure all information you reference is still accurate: If it’s not (i.e., statistics that may have changed in recent years or changes to services your business offers), make necessary changes until it’s factual and up-to-date.
• Remove old dates: If you included years in any of your content, either remove those or update them to the current year. Only do this if the information is evergreen and changing or removing the year won’t change the meaning of what you wrote.
• Update internal links: Revisit old blog posts and add internal links to newer content. Internal linking is a key SEO strategy, so you’ll want to go back and add new links whenever possible.
• Add new content: If you created an SEO-focused post, look at other ranking articles to see if they include sections that your own post may be lacking. Adding more content so your article is more competitive can help improve its ranking.
• Add calls-to-action: If you mentioned services you’ve previously added, going back and adding links to your landing page(s) or calls-to-action to sign up for specific services can help turn your blog posts into conversion tools.
• Optimize content for maximum readability: No one wants to read walls of text. Make sure your content is broken up by subheadings, lists, images/screenshots, and other formatting tools.
• Identify new keywords: If you haven’t previously used keywords to target your content, find relevant keywords and add them into your blog titles, introductions, and subheadings to help search engines get a better idea of what your content is about.

Running through each of these items can help give your blog content a big boost in search results.

Update Meta Titles and Descriptions

Your metadata provides information to search engines giving them a better idea of what your content is about. Two types of metadata include your meta title and meta description.

If you have a Durable website, you can easily add these in as you edit your website pages. If you don’t, your website builder should also offer this as an option, or you can use an SEO plugin for a WordPress website.

Your meta title and meta description should:

• Include your landing page or blog post’s focus keyword
• Meet the maximum character limit (50-60 characters for meta title and 155-160 characters for meta description)
• Summarize exactly what website visitors can expect
• Create intrigue to generate more clicks

If you want help, Durable’s AI tool can help you generate your meta title and description. Just do a quick readthrough to make sure it perfectly summarizes your content.

Optimize Website Images

Your images can also have an impact on your website’s SEO. Each image should have an alt tag that describes the images for both accessibility purposes and for SEO. 

Bonus points if you can fit your article or landing page’s focus keyword in the alt tag as well — but the most important thing is to simply explain what is in the image. Screen readers can then use this when visually impaired customers visit your website so they get the full experience.

Try to keep your alt tags around 125 characters or less. Your website builder should make it easy to input alt tags, also known as alt text, so your website visitors and search engines can easily understand what each image entails.

Repair Broken Links

Use a link checking tool to help you find any dead or broken links on your website. Broken links can hinder a positive website experience, so you want to find and remove them as soon as you can.

If the link is external, find another reputable source you can use in its place. If it’s an internal link, look for the reason your webpage may no longer be live. Did an error occur, or was there a reason you deleted this page?

If the former, see if you can find the root of the problem. Contact your website builder or host for help if you can’t figure it out. If the latter, update the link with a newer, more relevant page.

Check for Mobile Responsiveness

It’s 2024 and 92.3% of internet users access the web from their mobile devices. This tells us that your website needs to be mobile-friendly. But more than that, websites that aren’t mobile responsive are now being penalized by Google’s algorithm.

All Durable websites are automatically mobile responsive in nature — if you’re not a Durable user, check with your website builder to make sure this is the case for your website as well.

However, there are still items you need to pay attention to that can also hinder mobile responsiveness:

• Image size: Images that are too small will be hard to make out on a smaller screen. Make sure to only use large, high-resolution images on your website.
• Font choice: Use an easy-to-read serif or sans serif font. Stay away from cursive or decorative fonts in general for online use, but especially for mobile responsiveness.
• Navigation menu: Create an easy-to-use menu for navigating your website. Avoid too many dropdowns and subpages.
• Pop-ups: Pop-ups appear differently on mobile than on desktop. If you use pop-ups on your site, consider hiding them on mobile. Otherwise, make sure users can still exit out of them on a smaller screen or your website will be virtually unusable.

Refresh Your Website SEO and Increase Website Traffic

Refreshing your website and its content has been proven to provide an SEO boost, so running through this checklist every so often can be a great way to get more eyes on your small business.

Durable makes this easy with our AI website builder. 

By employing the help of AI, you’ve got an assistant working with you every step of the way to create a visually appealing, easy-to-use, and SEO-friendly website.