February 15, 2023
minute read

Durable + Personal Trainers: A Quick Guide


One of the biggest barriers to getting your personal training or coaching website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

If you're skeptical, we get it — that's why we've made our AI website builder free to try (and it takes just 30 seconds). While you do that, here are some personal trainer and coach specific features worth trying out.

What makes Durable a smart choice for personal trainers and coaches?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your fitness business in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just hit Regenerate—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers these powerful features for personal trainers: 

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable personal trainer homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with personal trainers and coaches in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Blue Door Pilates & Personal Training

Your hero image is the first thing new visitors to your personal training website see. It’s your chance to set the mood and establish your company’s identity. 

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to book a free fitness consultation. 

The Services section

Credit: Newhope TNTS

Unlike a hero image—which virtually every modern personal training website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to create a separate Services page, and link the items in your homepage’s Services section to it.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.


Credit: Byeri +Ultra Program

When it comes to personal training, nothing does more to help establish trust with potential clients than solid testimonials.

The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients—or check in with current, long-term clients—and get testimonials from them. A quick email or 5 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Image gallery

Credit: Peak Performance Gym

An image gallery on the main page of your site lets you demonstrate the kind of training you offer. It also helps potential clients who may be intimidated by the prospect of personal training to overcome their anxieties and get motivated.

To include an image gallery on your main page, go to Add section > Gallery. Once the section is added, use the edit button to choose up to 12 images, and toggle between grid and carousel views.

Gym location

Credit: Stay Fit Personal Training

Potential clients want to know they can make it to their personal training sessions without spending an hour in traffic. Adding a map to your website with the location of the gym where to train filters out clients who wouldn’t be a good fit—those who live two hundred miles away, for example. Less time spent dealing with them means more time to devote to leads who do qualify.

To include a map to your location on your site, go to Add section > Location.

Embedded video

Credit: Abante Performance & Fitness

Increasingly, prospects expect video content from personal trainers. Whether it’s a demonstration of a particular workout, or a short introduction for yourself, high quality video content goes a long way towards converting prospects to leads.

The Durable website editor makes it easy to add videos to your page. Select Add section > Video. Then add the link to the YouTube or Vimeo video you’d like to embed.

Contact form

Credit: Vitality Vault

A contact form on the main page of your site makes it easy for clients who want to book a consultation or get a quote from you to reach out immediately. They may find it all too easy to learn about your services, check out your image gallery, and get pumped on the idea of personal training, only to let self-doubt creep in and dissuade them from following up. Give them the chance to act on their impulse to hire a personal trainer. You know they won’t regret it.

To add a contact form to your main page, select Add section > Contact form.

Value-add content for your Durable personal trainer website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a personal trainer or coach.

Your Classes page

Credit: Blue Door Pilates & Personal Training

Consider breaking out your services into specific classes—whether one-on-one or group sessions—and list them on a separate page of your site. A separate page gives you the room to get in-depth about what each class has to offer, and you can even add CTAs that let clients book sessions immediately.

Your Schedule page

Credit: Guerilla Underground Performance

Not all personal trainers have fixed schedules. But if you’re running a larger personal training operation with set hours for particular classes and bootcamps, including your schedule on a separate page makes it easier for new and existing clients to plan ahead, booking in advance as needed.

Your Bio page

Caption: Bio page for the fictional personal training business Sisyphus Fitness

Your personal brand as a professional trainer is a big part of what helps attract new clients to your business. Consider including a separate page featuring your bio—including photos, a list of certifications, your passions and interests as a trainer, and your experience training. Potential clients are much more likely to connect with an individual than with a business.

Your Pricing page

Credit: Peak Performance Gym

The degree to which you advertise your prices upfront depends on personal preference, but listing the fees for a few particular services—like an intro session or package, meal planning, or group fitness drop-ins—helps prospects determine whether you fall within their price range. The idea of hiring a personal trainer for ten sessions in advance may intimidate them, but a discount introductory sessions with that new trainer they’re interested in could be the nudge that gets them in the gym. 

Your Case Studies page

Caption: Case studies page for the fictional personal training business Sisyphus Fitness

For someone new to personal fitness, or returning after a long absence, hiring a personal trainer may be an intimidating prospect. By dedicating a page of your site to case studies, you can show prospects how you lead clients from humble beginnings to impressive results. That not only makes training less intimidating, it helps get prospects fired up and excited for their own journeys.

Still getting the hang of Durable? Learn more about AI website builders.

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