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Wix vs Durable

February 5, 2025

3

minuti di lettura

JW

Jessica Worb

The main difference between Wix and Durable is that Durable uses AI to instantly generate a complete, professional website, while Wix requires users to manually design and customize their site using templates and drag-and-drop tools.


Using an AI website builder is the fastest, easiest way to get your business online and attracting new customers.

When you run your own business, you don't have time to learn complicated new software bogged down by features you'll never use. That's where an AI website builder can help, saving you time to focus on running your business.

But not all AI website builders are created equal. Here's what you need to know about Wix vs. Durable.

What does Durable do?

Durable's AI website builder generates your business's website from scratch in a matter of seconds. That includes beautiful page layouts, visual assets, and optimized marketing copy.

Then you're free to make edits, add or delete sections or pages, or have the AI website builder create new content in seconds.

Your Durable account includes AI marketing tools for generating blog posts, ads, social posts, and emails, plus invoicing and CRM. You get the power of a dedicated AI marketing and web design team working for your business. And it costs less than most website builders that require you to do the heavy lifting yourself.

What does Wix do?

Wix is a traditional website builder with some recently added AI features. Like the many other traditional website builders on the market, it expects users to do most of the work themselves.

When you use Wix, you have lots of different options for designing your website by hand, and even writing your own code. It's a good choice for business owners already experienced with designing and building their own websites, who have time to devote to learning a new platform.

While they offer marketing tools, only Wix's "Business Elite" users get access to the full suite. And Wix isn't able to write blog posts, ads, emails, or social posts for your business.

Durable vs. Wix

At a glance features and benefits of Durable and Wix.

Features

Durable

Wix

Web Hosting

Custom Domain

AI blog posts

✖️

AI-powered ads

✖️

Personal AI assistant

✖️

AI social posts

✖️

AI email campaigns

✖️

Unlimited AI content

✖️

90 day free trial

✖️

Durable & Wix FAQs

When looking for an AI website builder, there are a few critical features and benefits to keep an eye out for. Here's are a few common questions and what you should know.

Do I need to know how to code?

With Durable, you do not need to know *any* code to create a website. Durable provides a simple drag-and-drop interface that allows you to easily create and customize your website with pre-designed page templates, sections and tools.

Some AI website builders require a small amount of code, or require coding for in-depth customization. If you are using a non-AI website builder, you should expect to run into a little or a lot of code (depending on the website builder you're using).

If you want to avoid code at all costs, an AI website builder like Durable is the way to go.

Does Wix website builder use AI?

Wix recently introduced AI features for its editor, such as the ability to generate website copy with AI.

How much does Wix cost?

Wix's Light Plan starts at $16 per month. More expensive plans offer more storage space, collaborators, and marketing tools. The priciest plan is Business Elite, at $159 per month.

Is Wix free to try?

The free version of Wix gives you a website with embedded ads and a wixsite.com web address. Features like Google analytics and online payments are not available with Wix's free version.

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