Framer vs Durable

The main difference between Durable and Framer is that Durable creates complete business websites with hosting, CRM, invoicing, and marketing tools instantly, while Framer is a design-focused platform that requires web design knowledge and doesn't include essential business features.

When you need to get your business online quickly, choosing between an instant business solution and a design-centric platform can make all the difference. The right choice depends on whether you want to start generating revenue immediately or spend time learning design tools.

What does Durable do?

Durable's AI website builder generates your business's website from scratch in a matter of seconds. That includes beautiful page layouts (including a choice of website templates), visual assets, and optimized marketing copy tailored specifically to your business type and location.

Every subscription includes web hosting, a custom domain, AI-powered CRM, invoicing, built-in SEO, security features, and more. Your website goes live immediately with professional hosting, SSL security, and mobile optimization—no additional setup required.

Beyond website creation, Durable provides AI marketing tools for generating blog posts, ads, social posts, and emails. You get the power of a dedicated AI marketing and web design team working for your business, plus essential business tools like customer management and invoicing—all for $12 per month.

What does Framer do?

Framer is a web design and prototyping tool that lets you create interactive and visually appealing websites without coding. It's primarily a design platform that combines powerful no-code capabilities with advanced customization options, allowing designers to craft pixel-perfect experiences.

Unlike traditional website builders, Framer emphasizes creative freedom and design control. It offers an infinite canvas with modern layout, styling, and typography features, making it popular among designers and creative professionals who want complete visual control.

However, Framer requires a knack for and understanding of web design. It's not very beginner-friendly and requires basic web design knowledge or the willingness to learn. The platform doesn't offer integrated business features like CRM, invoicing, or comprehensive marketing tools.

Framer's pricing starts at $5 per month for basic plans, but businesses typically need higher-tier plans starting at $15-30 per month, plus additional costs for hosting, business tools, and advanced features.

Durable vs. Framer

At a glance features and benefits of Durable and Framer.

*Framer's basic plans have significant limitations; business features require higher-tier plans

Durable & Framer FAQs

When comparing these platforms, here are the key questions business owners ask:

Which gets me online faster?

Durable generates a complete, live business website in 30 seconds with hosting, domain, and all essential business tools included. Your website is immediately ready to accept customers and generate revenue.

Framer requires time to learn the design interface, create layouts, configure hosting, and set up business functionality. Even experienced designers typically need hours or days to create a complete business website, and additional time to integrate business tools.

Do I need design experience?

With Durable, you don't need any design or technical knowledge. The AI handles everything automatically, creating a professional website that's ready for business immediately.

Framer requires basic web design knowledge or the willingness to learn. While it boasts a user-friendly interface, its full potential can be overwhelming for beginners. Advanced features require coding knowledge, and unlocking customization might involve using JavaScript or React code.

What business tools are included?

Durable includes everything a business needs: AI-powered CRM for managing customers, invoicing system for getting paid, marketing tools for growth, built-in SEO, hosting, security, and more—all for $12 per month.

Framer doesn't offer integrated business solutions. You'll need separate tools for CRM, invoicing, email marketing, and customer management. While Framer excels at design, it lacks the essential business features that most companies need to operate.

How much does it really cost?

Durable's $12 per month includes everything: hosting, domain, CRM, invoicing, marketing tools, and unlimited support. No hidden costs or additional services required.

Framer's pricing can be more expensive for business use. While basic plans start at $5/month, businesses typically need Pro plans ($30/month) or higher, plus costs for separate business tools, advanced features, and potentially developer fees for customization.

Which is better for e-commerce?

Durable currently has limited e-commerce capabilities but is designed for service businesses that need to generate leads and manage customers effectively.

Framer doesn't offer integrated e-commerce solutions. You'll need to rely on integrations from platforms like Shopify, which adds complexity and cost. As one review noted, "Framer's pricing plans can be more expensive compared to other e-commerce solutions, particularly for larger stores."

What about ongoing maintenance?

Durable provides a complete, managed solution with automatic updates, security, and maintenance. Your website remains optimized and secure without any technical intervention required.

Framer requires ongoing design maintenance, updates, and technical management. If you lack in-house expertise, you may need to hire developers or designers for updates and customization, which can add significant ongoing costs.

Who should choose each platform?

Choose Durable if you:

• Want to get your business online immediately
• Need essential business tools (CRM, invoicing, marketing)
• Lack design or technical experience
• Want predictable, all-inclusive pricing
• Need a complete business solution

Choose Framer if you:

• Are a designer or have design experience
• Want maximum creative control
• Have time to learn and maintain the platform
• Don't need integrated business tools
• Prioritize design flexibility over business functionality

Ready to get your business online in 30 seconds? Millions of businesses trust Durable to grow their business with AI. Start building your professional website today with everything included—no design skills required.