How to Start a Painting Business in 2025: Step-by-Step Guide & Checklist

Researching Your Painting Business Idea

What Services Do Painters Offer? 

Painters provide a variety of services that cater to both homeowners and businesses. From simple touch-ups to large-scale projects, painting services cover a lot of ground — or should we say wall?

Here are some of the most common — and even niche — services offered by painting companies:

#1. Residential Painting

This is the bread and butter for many painters. It includes painting both the inside and outside of homes, such as refreshing living rooms, kitchens, bedrooms, or even outdoor spaces like decks, fences, and garages.

#2. Commercial Painting

If you're working with businesses, commercial painting covers things like offices, retail shops, and larger properties like warehouses. This could include painting walls, ceilings, and even the exterior to make a business look polished and professional.

#3. New Construction Painting 

When a new building is going up, painters come in after the construction phase to give everything a fresh coat. Whether it’s a new home or a commercial space, painters add the finishing touches with primer, paint, and other coatings to complete the job.

#4. Home Renovation Painting

If homeowners are updating or remodeling their spaces, painting is often a key part of the process. Painters can help with everything from painting walls to restoring furniture or cabinets with a fresh new look.

#5. Mural and Decorative Painting 

This is where creativity takes center stage. Some painters specialize in custom murals or decorative finishes like faux painting, where the walls might look like stone, wood, or other materials. This can add a personal, artistic touch to any space.

#6. Industrial Painting

For large-scale projects like factories, manufacturing facilities, or machinery, industrial painters use special coatings that protect against wear, rust, and other damage. These jobs often require extra skills and equipment to get the job done right.

#7. Epoxy Flooring

Epoxy coatings are a great choice for floors in spaces like garages or kitchens. They’re durable, easy to clean, and look great. If you enjoy working with concrete or floors, this is a specialized service you can offer to make sure surfaces stay protected.

#8. Pressure Washing 

Before applying paint, many painters offer pressure washing as part of the prep work. It’s a quick and effective way to clean surfaces like decks, fences, or walls, making sure they’re ready for a fresh coat of paint.

#9. Restoration and Historical Painting

If you love working on historic homes or buildings, restoration painting is a great niche. You’ll help bring old spaces back to life by using the right materials and techniques that preserve the original charm and character.

#10. Staining and Varnishing

While painting is the most common service, many painters also offer staining and varnishing for things like wood decks, cabinets, or furniture. This adds a nice touch and enhances the natural beauty of wood or other materials.

As you can see, there are plenty of painting services to offer, from standard residential work to niche areas like murals or industrial coatings. By providing a range of services, you can build a business that meets a variety of customer needs. Whether you're just starting out or looking to grow your painting business, these services open up multiple opportunities to explore.

How High Is the Demand for Painting Services?

The demand for painting services in the U.S. is strong and continues to grow, offering ample opportunities for those looking to start their own painting business. Let’s take a look at some of the growing industry trends: 

• Homeowners Hiring Painters: A significant number of homeowners opt to hire professionals for their painting needs. In 2021, nearly 9 in 10 homeowners relied on professionals for their remodels or upgrades, which often include painting projects.
• New Homes Built Annually: The construction of new homes also contributes to the demand for painting services. In 2023, there were 1.4 million new housing units started in the U.S., indicating a steady need for painting services in new constructions.
• Growth of the Painting Industry: The painting industry has shown positive growth. The market size for house painting and decorating contractors in the U.S. was valued at $18.6 billion in 2022, reflecting a 3.7% annual growth rate between 2017 and 2022.

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What Skills Do You Need to Start a Painting Business?

Starting a painting business is an exciting time, and while you don’t need to be a painting expert right away, there are a few key skills that will help you succeed and build a strong foundation. Let’s take a look at the skills you’ll need to get started:

#1. Painting Techniques and Knowledge
You don't need to be a master, but having a solid understanding of basic painting techniques is essential. Knowing how to prep surfaces, choose the right type of paint for different materials, and apply a smooth, even coat is key. It's also helpful to be familiar with finishes, such as matte, satin, or gloss, and knowing when to use each.

#2. Attention to Detail
Painting isn’t just about slapping on some color — it’s about precision. You’ll need to pay attention to the little details, like edging, making sure walls are smooth, and avoiding drips. A sharp eye for detail helps ensure that your work looks professional and that clients are happy with the end result.

#3. Customer Service Skills
Being able to communicate effectively with clients is a huge part of running a successful business. Whether it’s discussing their needs, providing quotes, or explaining the process, strong customer service skills help you build trust and long-term relationships with clients.

#4. Time Management
Painting jobs can range from quick touch-ups to more extensive work, so managing your time efficiently is key. Being able to plan projects, meet deadlines, and juggle multiple jobs ensures that you keep clients happy and your business running smoothly.

#5. Business and Marketing Knowledge
Starting a painting business means you’ll need to wear a few different hats. You'll want to learn the basics of running a business, such as budgeting, marketing, and setting competitive rates. A little knowledge of how to market your services—whether through local advertising, social media, or word-of-mouth — can help you grow your customer base.

#6. Problem-Solving and Adaptability
Sometimes things don’t go as planned — whether it’s dealing with weather delays or unexpected issues on a job site. Being adaptable and having the ability to problem-solve will help you handle these challenges confidently. Flexibility is key to making sure projects stay on track and clients stay happy.

#7. Physical Stamina and Strength
While painting is a rewarding job, it does require a bit of physical work. You might need to climb ladders, carry equipment, and be on your feet for long periods. Keeping in good shape will help you handle the physical demands of the job.

What Training Do You Need to Start a Painting Business?

When starting a painting business, it’s great to have hands-on experience, but some formal training can really help set you up for success. Not only will it boost your skills, but it also gives potential clients confidence that you know what you're doing. Here’s an overview of the key training you might want to consider:

#1. Painting Techniques and Safety Training
While learning the basics on the job is common, it can be helpful to take a course that covers the fundamentals of painting, including surface preparation, choosing the right paint, and applying different finishes. Additionally, safety training is important to make sure you’re handling materials properly and working safely. You'll want to know how to use ladders and scaffolding correctly and protect yourself from the chemicals in paints.

#2. Business and Marketing Training
Running a painting business means more than just painting! To succeed, you'll need to know how to manage clients, set fair prices, and market your services. Some courses cover the basics of running a small business, while others teach you how to market your painting services effectively. Knowing how to manage your time and resources is also a big part of training.

#3. Certifications and Accreditations
While certifications aren’t always required to start a painting business, they can help you stand out. Some accreditations prove that you have a higher level of knowledge and skills, which can be especially beneficial when bidding on larger jobs or working with commercial clients. Some certifications you might consider include:

• Lead Safety Certification: If you’re working on homes built before 1978, you’ll need this certification to handle lead-based paint safely. The Environmental Protection Agency (EPA) offers this certification.
• National Painting Contractors Association (NPCA) Certification: This certification demonstrates that you’re a qualified professional and part of a respected industry organization.
• OSHA Safety Certification: Taking a course from OSHA (Occupational Safety and Health Administration) can help you meet safety standards for painting jobs, especially those involving higher-risk situations like working at heights.

#4. Online Training Opportunities
Online courses are a convenient way to boost your knowledge and get recognized training without leaving home. Here are a few nationally recognized programs that can help you:

• EPA Lead Renovation, Repair, and Painting (RRP) Certification: This is a must-have if you plan on working in homes built before 1978, as it ensures you know how to work safely around lead paint. It’s available through various online providers approved by the EPA.
• National Association of Home Builders (NAHB): NAHB offers online courses that cover a range of painting-related topics, from technical skills to marketing your business effectively.

While formal training isn’t required to start a painting business, it’s a smart move to gain extra knowledge and skills through courses and certifications. This will help build your credibility, ensure you’re up to date with the best practices, and show your clients that you’re dedicated to providing high-quality services. Whether you're starting small or aiming to grow, investing in training is a step in the right direction. Keep learning, and you’ll be ready to tackle any project that comes your way.

How Much Does It Cost to Start a Painting Business?

Starting a painting business doesn’t have to break the bank, but there are a few key costs to keep in mind as you get started. These expenses can vary depending on the size of your business, the area you operate in, and the services you plan to offer. Here’s a breakdown of the typical costs you can expect when starting your own painting business:

#1. Business Registration and Licensing

• Estimated Cost: $50 - $500
• To get your business legally set up, you’ll need to register your business and possibly apply for a license, depending on where you’re located. Costs can range from as low as $50 to several hundred dollars, depending on your state, the business structure you choose (LLC, sole proprietorship, etc.), and any specific licensing requirements for painters in your area.

#2. Insurance

• Estimated Cost: $300 - $1,500 per year
• As a painting business owner, you’ll need to have insurance to protect yourself and your clients. The cost of painting business insurance varies, but a basic general liability policy typically ranges from $300 to $1,500 annually. If you plan to offer more specialized services or work in commercial spaces, you might need additional coverage, like workers' compensation or equipment insurance.

#3. Painting Tools and Equipment

• Estimated Cost: $500 - $3,000
• To get started, you’ll need the right tools. These can include brushes, rollers, ladders, drop cloths, painter’s tape, and more. You’ll also want to invest in larger equipment like sprayers and scaffolding if you plan to take on larger jobs. The cost of tools can vary greatly depending on the quality and whether you buy new or used equipment. A basic setup can cost anywhere from $500 to $3,000, but this will increase as you expand your range of services.

#4. Marketing and Branding

• Estimated Cost: $100 - $600 per year
• Getting the word out about your new business is key. You may need to invest in some basic marketing tools, such as a professional website, business cards, or flyers. You can also consider social media advertising or local SEO to help people find your services online. Costs will vary depending on how much you do yourself vs. outsourcing.

#5. Vehicle and Transportation

• Estimated Cost: $0 - $5,000+
• If you’re operating as a mobile business (which most painters do), you’ll need a reliable vehicle to transport your tools and equipment. If you already have a van or truck, this cost might be minimal. If you need to purchase a vehicle, the price can range from a few thousand dollars for a used vehicle to $20,000+ for something more new or specialized.

#6. Supplies and Paint

• Estimated Cost: $200 - $1,500+
• You’ll also need to invest in supplies and paint for each job. Paint costs can vary based on the type, brand, and quantity you buy. Keep in mind that you’ll likely need to restock supplies regularly, especially as you take on more jobs. As a new business owner, plan to spend anywhere from $200 to $1,500 or more depending on the size of your initial projects.

#7. Training and Certifications

• Estimated Cost: $0 - $500
• While not required, taking courses or obtaining certifications can give you an edge over the competition. For example, lead-safe training or OSHA safety certification can cost between $50 and $500. While these expenses might not be necessary in the beginning, they can help you build a reputation and win bigger contracts.

Total Estimated Costs

Starting a painting business can cost anywhere from $1,200 to $10,000 or more, depending on the size of the business, the tools and equipment you need, and whether you decide to invest in marketing, training, or a vehicle. The good news is that you don’t have to spend a fortune to get started, and many of these costs will be spread out over time as you build your customer base.

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On a Budget? How to Start a Painting Business With No Money

Starting a painting business doesn’t always require a big budget. With some creativity and smart planning, you can get your business up and running without breaking the bank. Here are some cost-saving tips to help you get started on a shoestring budget:

#1. Start Small and Use What You Have

• Estimated Cost: $0 - $500
• Instead of buying all-new equipment right away, start with the tools you already have. Many painters get by with basic tools like brushes, rollers, and a ladder— especially for smaller jobs. As you build your client base and start making money, you can gradually reinvest in higher-quality or more specialized equipment. Focus on doing a few smaller jobs that don’t require a lot of supplies to begin with.

#2. Use Free Marketing Methods

• Estimated Cost: $0 - $50
• Marketing doesn’t have to be expensive. Instead of spending on ads right away, get creative with free methods like word-of-mouth, social media, and community networking. You can join local Facebook groups or online forums where people look for painting services. Posting pictures of your work on social media can also help build your brand without costing anything. It’s all about getting your name out there in your community!

#3. Offer Services to Friends and Family for Reviews

• Estimated Cost: $0
• If you're just getting started, offering discounted or free services to friends and family can help you build a portfolio and get reviews. Happy customers will be more likely to recommend you to others, and their testimonials can be powerful marketing tools when you're trying to land paying clients. Plus, this is a great way to practice and build confidence in your skills.

#4. Borrow or Rent Equipment

• Estimated Cost: $0 - $300
• If you don’t have the capital to buy expensive equipment right away, consider borrowing or renting what you need. Many hardware stores offer affordable tool rental services. If you don’t have access to tools, you can ask around or look for local options where you can borrow equipment until you can afford your own. This is a great way to get started without the upfront investment.

Starting a painting business on a budget is totally possible with a little creativity. By taking advantage of free resources, keeping your overhead low, and focusing on building your reputation, you can gradually grow your business without needing a huge upfront investment. Stay focused, be resourceful, and watch your business grow over time. 

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How Much Could You Earn With a Painting Business?

Starting your own painting business can be a great way to earn a living while doing something you enjoy. The potential to grow and build your income is there — whether you're just starting out or looking to expand. Let’s explore what you can expect to earn as a painter, and what factors might affect those numbers.

Earnings for Painters

According to the U.S. Bureau of Labor Statistics (BLS), the median annual wage for painters in the construction and maintenance industry was $47,700 in 2023. This means that half of all painters made more than this amount, and half made less. If you’re focused on the fine arts side of painting, such as working as an artist or illustrator, the median annual wage is a bit higher, at $59,300.

What Affects Your Earnings?

A few things can impact how much you make:

• Where You’re Located: Painters in states with higher living costs — like California or New York — tend to make more than those in areas with lower living costs.
• Experience: The longer you’ve been painting and the more skilled you become, the higher the rates you can charge. Plus, as your reputation grows, so does the demand for your services.
• Type of Painting: Specializing in high-demand areas, like industrial painting or working with large commercial clients, can lead to higher earnings. Residential painters often start with smaller projects, but these can grow over time with word-of-mouth and a solid client base.
• Size of Your Business: If you run a solo operation, your earnings will mostly depend on how many jobs you can take on. However, as you expand your business, hiring employees or subcontractors can help you take on bigger projects, boosting your income potential.

How Much Can You Make?

While the BLS provides a good overview of general wages, your actual earnings will depend on how you run your business. Many painters find that as their business grows and their skills improve, so does their income. By offering top-notch service and building a loyal customer base, you can increase both your earnings and your opportunities in this growing field.

Starting a painting business offers a chance to be your own boss, control your schedule, and earn a solid income — just remember, as with any business, your success will grow with time, experience, and dedication.

Learn From the Pros: How Durable Customers Grew Their Painting Business 

Looking for some inspiration as you launch your painting business? Let’s take a look at two fantastic examples of painting websites that effectively showcase what works in the industry. Both AFOR Painting and Prolific Painting are Durable customers and have built strong online presences, each using their websites to attract clients and grow their businesses.

AFOR Painting: Showcasing Services and Building Trust

AFOR Painting does a great job of showcasing its wide range of services and making it easy for potential clients to understand what they offer. Here’s how AFOR uses its website to stand out:

#1. Clear Service Breakdown
AFOR Painting’s website clearly outlines its services, from interior and exterior painting to power washing and bathroom remodeling. This gives clients a clear understanding of the expertise and range of services available, making it easier for them to decide if AFOR is the right fit for their needs.

#2. Free Estimate Form
AFOR Painting offers a free estimate form directly on the homepage, making it easy for potential clients to get in touch and start the process. This simple call-to-action lowers the barrier for customers to reach out and inquire about pricing.

#3. Visual Proof of Expertise
With a portfolio of completed projects, including home transformations and bathroom remodels, AFOR Painting uses visuals to showcase its quality and professionalism. Potential clients can see firsthand the work they can expect, which builds trust and confidence.

Prolific Painting: Building Credibility and Customer Relationships

Prolific Painting’s website excels at building credibility and connecting with potential clients. Here’s how they use their site to grow their business:

#1. Comprehensive Service Offerings
Prolific Painting clearly communicates its residential and commercial painting services. The site includes detailed descriptions of each service, helping visitors understand exactly what they can hire Prolific for, whether it’s for a new construction or a simple home makeover.

#2. Client Testimonials
Prolific Painting includes customer testimonials on their site, which helps build trust with new visitors. Hearing from satisfied customers helps potential clients feel more confident in choosing Prolific for their painting needs.

#3. User-Friendly Contact Options
The website offers easy access to contact forms and phone numbers, making it simple for clients to reach out with questions or schedule consultations. This user-friendly approach to communication encourages visitors to get in touch without any hassle.

WhiteOut Painting: A Professional and Engaging Approach

WhiteOut Painting has created a website that not only informs visitors but also inspires confidence in their services. Let’s break down how their online presence helps them connect with clients and grow their business.

#1. Highlighting Specialization
WhiteOut Painting’s website emphasizes their focus on both residential and commercial projects, along with specialized services like roof coatings. By clearly defining their niche areas, they make it easy for clients to see their expertise and understand how they can help.

#2. Visual Showcase of Work
The website includes a gallery of completed projects, allowing visitors to see their work in action. This visual portfolio not only demonstrates their quality but also inspires confidence in their craftsmanship, helping to convert potential clients into leads.

#3. Strong Call-to-Action for Consultations
WhiteOut Painting encourages visitors to take the next step with prominent calls to action for free consultations. This approach makes it simple for potential clients to engage with the business, creating a seamless path from interest to inquiry.

By applying these principles to your own website, you’ll be on your way to creating a strong online presence that attracts clients and builds trust. Whether it's clearly outlining your services, offering easy ways to get in touch, or showcasing your previous work, your website can play a big role in growing your painting business.

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Building Your Painting Business

How to Choose What Painting Services to Offer

When you’re starting a painting business, one of the first things you’ll need to figure out is what kind of services you want to offer. With so many options out there, it can be tough to narrow it down. But don’t worry, it’s all about finding what works for you and your community. Here are some simple steps to help you decide what services will best fit your business plan.

#1. Consider Your Skills and Interests
Think about what type of painting you enjoy most and where your strengths lie. Do you love the challenge of large commercial projects, or do you prefer the personal touch of residential homes? Maybe you’re into decorative painting or murals. Offering services you’re passionate about will make the work more enjoyable and help you stand out from the competition.

#2. Look at What’s In Demand in Your Area
Take a look around your local market. Are there a lot of new homes being built? If so, offering new construction painting services could be a great fit. Or, perhaps there’s a growing interest in home renovations — if that’s the case, interior and exterior repainting could be a strong offering. Understanding the needs of your local community will help guide your decision.

#3. Start with the Basics and Expand Later
In the beginning, it’s a good idea to focus on the basic painting services—things like wall painting, touch-ups, and cabinet refinishing. As your skills grow and your business expands, you can start to add more specialized services, like epoxy floor coatings, pressure washing, or even decorative finishes. Starting small helps you manage your workload while you learn the ropes.

#4. Evaluate Your Equipment and Resources
The types of services you offer will also depend on what equipment and supplies you have (or are able to get). Some services, like fine art murals or industrial coatings, require specific tools. Before offering these services, make sure you have the right equipment, or plan for how to acquire it. You don’t want to promise something that you can’t deliver!

#5. Think About Profitability
Some painting services might be more profitable than others. Commercial painting, for example, often brings in bigger contracts and higher-paying jobs. On the other hand, residential painting can be a great way to build a steady flow of work from repeat clients. Consider your pricing and how much time you can realistically dedicate to each type of job when choosing services.

By taking the time to evaluate your skills, your market, and the types of services you can offer, you’ll be able to create a painting business that fits your goals and passions. Starting with the basics is a smart way to build confidence and experience before you expand into more specialized services. 

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How to Choose Your Painting Business Name

Choosing the right name for your painting business is an exciting step in getting your brand out there. It’s your chance to make a great first impression and stand out to potential clients. Here are some steps to help you pick a name that feels right for your business:

#1. Keep It Simple and Memorable
Your business name should be easy to remember and spell. Aim for something short, catchy, and clear. Avoid complicated words or phrases that might confuse potential clients.

#2. Reflect Your Services or Style
Think about the type of painting services you offer. Is your business focused on residential work? Commercial projects? Specialized finishes? A name that hints at what you do can help clients understand your business right away.

#3. Check the Domain Name Availability
Before you get too attached to a name, check if the domain name is available. Having a matching website domain is important for building an online presence. You can use tools like Durable to quickly see if your business name is available for a website.

#4. Consider Your Future Growth
Pick a name that allows for growth. You might start with residential painting, but what if you want to expand into commercial work or other specialized services? Choose a name that won’t box you in as your business evolves.

#5. Get Feedback
Ask friends, family, or potential customers for their thoughts on the name. Sometimes a fresh perspective can help you find the perfect name or spark a new idea.

Feeling stuck or lacking inspiration? Don’t worry, it happens to the best painters in the business! Durable’s Business Name Generator can help spark ideas and check domain name availability, to help you pick a name that’s not only effective but also web-ready. 

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Why You Need a Website For Your Painting Business 

Having a professional website for your painting business is one of the best ways to attract new clients and showcase your work. It's not just about having an online presence—it’s about making it easier for potential clients to find you and learn what you offer. Here are some key reasons why a website is a must-have for your business:

#1. Showcase Your Work
A website is the perfect place to display photos of your completed projects. Whether it’s a fresh coat of paint on a home or a commercial space, showcasing your work can help potential clients see the quality and style of your services. It gives them confidence in your abilities and can turn browsers into leads.

#2. Build Credibility and Trust
A professional website makes your business look more established and reliable. Potential clients are more likely to hire you if they can easily find information about your services, read reviews, and contact you directly. It’s an easy way to build trust and show that you're serious about your business.

#3. SEO and Local Search Optimization
With a website, you can take advantage of SEO (search engine optimization) to appear in local search results when people are looking for painting services in your area. By optimizing your site with the right keywords, your business can show up when people search for terms like "best painters near me" or "house painting services." This increases the chances that clients will find you online.

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#4. Client Convenience and Easy Communication
Your website gives clients an easy way to get in touch, ask for quotes, or book services. You can include contact forms, your phone number, and email, making it simple for potential customers to reach out. This helps you capture leads without missing a beat.

#5. Marketing Opportunities and Growth
A website allows you to expand your marketing efforts beyond word-of-mouth. You can create blogs, share customer testimonials, or even offer promotions to attract new clients. With an easy-to-build website from our AI-powered tools, you can start growing your online presence without needing technical expertise.

Having a website is a game-changer for your business. With our AI website builder, you can quickly create a professional site that looks great and is optimized for search engines. Plus, it’s simple to maintain, so you can focus on what you do best — painting!

Build a Painting Business Website With Durable 

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With Durable, you can create and build your website in 30 seconds — for free! You don’t need to hire a developer, a graphic designer, or even a painter.

From a library of website templates to creating logos that highlight your niche to writing website content that sells your services, Durable AI does it all for you. 

With every Durable subscription, you get a customizable, ready-made website, a custom domain, invoicing tools, an AI-powered client management system, and more. Learn more about our subscriptions here. 

Don’t believe us? Try out our AI Website Builder for free! 

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How to Register Your Painting Company

Registering your painting company is one of the first things you'll need to do to make things official. It’s a simple process that helps you make your business legal and it’s easier than you might think. Here’s a friendly guide to help you through the steps of registering your painting company in the U.S.

#1. Choose Your Business Structure
Before you register, decide what kind of business structure you want. Most small business owners start with either a sole proprietorship, LLC (limited liability company), or partnership. An LLC is a popular choice because it offers personal liability protection while keeping things simple. This step is important because it determines how you file taxes and your level of personal responsibility for the business.

#2. Pick Your Business Name
Your business name is an important part of your brand, so take some time to choose one that reflects your services and is easy for customers to remember. Once you’ve decided on a name, check to make sure it’s available by doing a quick search online and checking with your state’s business registration website. It’s also a good idea to check if the domain name is available for your website.

#3. Register Your Business with the State
Head over to your state’s business registration website to file your business name. The process may vary depending on the state, but it’s usually quick and straightforward. If you’re registering an LLC, you’ll likely need to fill out some forms and pay a registration fee. Don’t worry — it’s a small step that helps you make your business official!

#4. Get an Employer Identification Number (EIN)
An EIN is like a Social Security number for your business. It’s required if you plan to hire employees or open a business bank account. You can apply for an EIN for free through the IRS website, and the process takes only a few minutes.

#5. Obtain the Necessary Permits and Licenses
Depending on where you live, you may need to apply for specific permits or licenses to legally run a painting business. Check with your state and local government to find out what you need. You may need a general business license, a contractor's license, or other specific permits for painting services, such as lead-safe certification if you work on homes built before 1978.

If you're looking to start a painting business in a specific state, our State Guides can help. From licensing fees to payroll taxes, they have everything you need to know to start a painting agency in your state.

• How to start a business in Texas
• How to start a business in California
• How to start a business in Ohio
• How to start a business in Georgia
• How to start a business in Michigan
• More State Guides

Once you’ve registered your painting company, you’ll be all set to start taking on clients! It might seem like a lot to do, but each step is simple and helps get your business off the ground. Plus, once it’s registered, you can focus on growing your company and offering amazing painting services to your community.

What Licenses Are Needed to Start a Painting Business?

Getting the right licenses is an important step in running a painting business, but don’t worry—it’s usually pretty straightforward. Here’s what you need to know:

• General Business License: Most states and local governments require you to have a general business license to operate legally. This license gives you permission to run your business within your specific city or county.
• Contractor’s License: In many states, you’ll need a contractor’s license to offer painting services. This is especially true if you plan to work on large projects or commercial jobs. Each state has its own requirements, so check with your local government to see if you need one.
• Lead-Safe Certification: If you’re working on homes built before 1978, you’ll need a lead-safe certification from the EPA. This ensures that you’re following the correct safety protocols when dealing with lead-based paint.
• Other Local Permits: Depending on your area, you might need other specific permits, like a sales tax permit or a special permit for using certain chemicals. Always check your local regulations to make sure you’re fully covered.

By taking care of these simple licensing steps, you’ll be ready to get started and focus on what you do best—painting! Just make sure to check your local requirements, and you’ll be all set to legally operate your business.

Essential Painting Business Supplies and Tools

Starting a painting business means having the right tools for the job. You’ll need a mix of physical tools to get the work done and some business tools to keep everything running smoothly. Here’s a look at what you’ll need to get started:

#1. Painting Tools and Equipment
These are the basics you’ll need for every job:

• Brushes and Rollers: You’ll need a variety of sizes for different projects.
• Ladders and Scaffolding: For reaching higher areas, make sure to invest in sturdy, reliable ladders.
• Drop Cloths and Painter’s Tape: Protect surfaces and edges from paint splatters with these essentials.
• Paint Sprayers: For larger projects, a sprayer can save you time and give a smoother finish.
• Mixing Tools and Buckets: Keep your paint organized and mixed properly for consistency.

#2. Business Tools and Software
Running a painting business also means keeping track of clients, appointments, and finances. Here are some tools to help you stay organized:

• Customer Relationship Management (CRM) Software: A CRM helps you keep track of client info, schedule appointments, and manage follow-ups easily.  A Customer Relationship Management (CRM) tool like Durable can help you organize your contacts and tasks, ensuring you stay on top of everything.
• Website and Domain: A professional website is a must-have for any business. It’s where potential clients can find out more about you, check out your portfolio, and contact you for services. You can build your site using Durable which makes creating a stunning site simple and quick.
• Invoicing and Accounting Software: Managing your finances is key to running a successful business. Tools like Durable’s AI Invoicing tool make invoicing easy and help you keep track of your income and expenses. Plus, they’ll save you time when tax season rolls around.
• Job Management Apps: These tools help you keep track of multiple projects, manage timelines, and communicate with clients.

#3. Transportation
You’ll need a reliable vehicle to transport your tools and equipment to job sites. Whether it’s a van or a truck, make sure it has enough space to fit all your gear.

#4. Safety Gear
Keeping yourself safe while working is a must. Invest in:

• Protective Gear: Safety goggles, gloves, and masks, especially when dealing with chemicals or working on high scaffolds.
• Knee Pads: For those long hours on your knees, these will make the job a lot more comfortable.

With the right tools and a bit of organization, you’ll be ready to take on painting jobs of all sizes. Start with the basics and add as you grow, and soon you’ll have everything you need to run your business smoothly and professionally!

Growing Your Painting Business

How to Market Your Painting Business

Marketing your painting business is key to getting noticed and attracting clients. The good news is, you don’t need a huge budget to get started—there are plenty of simple ways to spread the word and grow your business. Here are some marketing tips to help you build your brand and reach more people:

#1. Create a Strong Online Presence
Having a website is a must for any business today. It’s where potential clients can see your work, read testimonials, and contact you easily. If you don’t have a website yet, start small with a simple site from Durable that showcases your services and offers easy ways for clients to get in touch. You can also set up social media accounts to share photos of your work and engage with your community.

#2. Ask for Reviews and Referrals
Happy clients are your best marketing tool! After completing a job, ask satisfied customers to leave a review or refer you to friends and family. Word-of-mouth referrals can be a powerful way to build trust and get new business. Consider offering a small discount or incentive for customers who refer you to others.

#3. Join Local Networking Groups
Getting involved in your local community can be a great way to spread the word about your painting business. Join networking groups or local business associations where you can meet other small business owners and potential clients. Don’t forget to attend local events, home improvement expos, or trade shows to make connections and showcase your services.

#4. Use Flyers and Business Cards
Old-school but still effective! Printing flyers and business cards is an affordable way to market your painting business in your local area. Leave them at coffee shops, community centers, or places where homeowners might frequent. Business cards are also great for networking events and in-person meetings with potential clients.

#5. Offer Seasonal Promotions
Running promotions during the slower seasons is a great way to attract more clients. Offer discounts or special packages for things like spring cleaning, summer exterior paint jobs, or end-of-year promotions. These types of deals can get people excited to work with you and give your business a boost during quieter months.

#6. Partner with Other Local Businesses
Collaborating with other local businesses can help you get in front of new customers. Partner with home improvement stores, real estate agents, or interior designers who may refer their clients to you. Offer to work together on mutual projects or simply exchange referrals—working together can help both businesses grow.

Tip #7. Use Local SEO Strategies

Optimize your online presence for local searches by using keywords related to painting services and your location. Claim your Google My Business listing to appear in local search results and maps. Encourage satisfied customers to leave reviews, as positive feedback can boost your visibility and credibility.

Tip #8. Run Targeted Online Ads

Consider using Google Ads or Facebook Ads to target customers in your service area. These platforms allow you to set a budget and direct ads toward users in your local region likely to need painting services. Online ads can be an effective way to reach new customers quickly, especially during peak seasons.

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Marketing doesn’t have to be complicated. Start small, and with a bit of effort and consistency, you’ll build a presence that attracts clients and keeps your painting business growing.

How to Find and Secure Your First Painting Client

Landing your first client can feel like the biggest hurdle when starting your painting business. But don’t worry, once you get your foot in the door, things will start to flow. Here are some tips to help you secure that first job and build your client base.

#1. Tap Into Your Personal Network
Start by reaching out to friends, family, and acquaintances. Let them know you’ve launched your painting business and would love to help with any painting needs. Often, your personal network is the best place to find your first clients, as people are more likely to trust someone they know, even if you’re just starting out.

#2. Offer Discounted Services for Your First Jobs
If you’re trying to get your first few projects, offering a discount can be a great way to attract clients. You can present it as a “new business special” or a “first-time customer discount.” This gives people an incentive to hire you while you’re building your portfolio and reputation.

#3. Advertise on Local Online Groups
Take advantage of community-based online platforms like Facebook groups, Nextdoor, or local forums. Many neighborhoods have groups where homeowners ask for recommendations for services like painting. Offer a great deal or just share your services, and people may reach out for a quote or job.

#4. Partner with Other Local Service Providers
Reach out to other local contractors or service providers, like handymen, landscapers, or home remodelers. They often come across clients who need painting services but don’t have a painter on their team. Offering a referral partnership or a discount for their clients can be a great way to get started.

#5. Offer Free Estimates
Many clients will want to know exactly what the job will cost before committing. Offering free, no-obligation estimates can help potential clients feel more comfortable and encourage them to hire you. When you show them your professionalism and transparency, they’re more likely to trust you with the job.

Finding your first client is all about building trust and getting your name out there. Once you land that first job, you’ll gain the experience and confidence to keep growing your business. Keep at it, and remember, every successful project brings you one step closer to more clients and bigger opportunities.

Learn How to Much to Charge For Your Painting Services 

Figuring out how much to charge for your painting services can feel tricky when you’re starting out. You want to make sure your prices are fair for both you and your clients, but how do you find that sweet spot? Here’s how you can set your prices correctly and confidently:

#1. Calculate Your Costs First
Before setting your rates, start by calculating the costs associated with running your business. This includes things like the cost of paint and supplies, transportation, insurance, and any tools or equipment you need. Once you have an idea of your expenses, you can set a price that covers these costs while leaving room for profit.

#2. Research Local Competitors
Take some time to research what other painters in your area are charging. Look at both residential and commercial painters to get a sense of the local market. Keep in mind that rates may vary depending on location, experience, and the size of the project. This will help you stay competitive while making sure you're not pricing yourself too high or too low.

#3. Decide Between Hourly vs. Flat Rate Pricing
There are two common pricing methods: hourly and flat rate. Hourly rates work well for smaller, less predictable jobs, while flat rates are often used for larger or more defined projects. Hourly rates could range from $30 to $70 per hour, while flat rates are typically based on the square footage or complexity of the job. Decide which method works best for your business and the type of services you offer.

#4. Consider Your Experience and Reputation
When you're starting, you may want to charge a little less than more established painters to build your portfolio and gain client trust. As you gain experience and a good reputation, you can raise your rates. Always make sure to communicate the value you offer—whether it's your attention to detail, quality of work, or excellent customer service.

#5. Factor in Job Complexity and Size
Don’t forget that the size and complexity of the job will affect the pricing. A full exterior house painting project will take more time and materials than a simple living room repaint. Be sure to adjust your rates accordingly and factor in the time it will take to complete each project.

By understanding your costs, researching the market, and considering your experience, you’ll be able to confidently set fair prices for your services. Remember, pricing isn’t just about covering your expenses—it’s also about providing value to your clients and building a sustainable business. As you grow, you’ll get more comfortable finding that perfect pricing balance!

How to Manage Your Painting Business Clients

Managing your clients effectively is a key part of growing your painting business. Happy, well-managed clients are more likely to recommend you to others and come back for future work. Here are some simple tips to help you keep your clients happy and your business running smoothly:

Tip #1. Use a CRM System to Stay Organized

‍A Customer Relationship Management (CRM) system is a great way to keep track of all your clients, projects, deadlines, and communications in one place. Tools like Durable allow you to manage client details, set reminders, and keep your workflow organized. It’s a great way to stay on top of things and make sure nothing slips through the cracks.

Tip #2. Set Clear Expectations from the Start‍

One of the best ways to avoid misunderstandings with clients is to set clear expectations right from the beginning. Discuss project timelines, costs, and the scope of work upfront. Make sure they know what to expect from you and what you need from them to complete the job successfully. This will prevent surprises later on and help build trust.

Tip #3. Communicate Regularly

Good communication goes a long way in keeping your clients happy. Stay in touch with updates on the project’s progress, especially if there are any delays or changes. If you can’t meet a deadline, let your client know as soon as possible, and give them a new estimate. Clients appreciate transparency and feel more confident when they’re kept in the loop.

Tip #4. Request Feedback and Reviews‍

After you complete a project, ask your clients for feedback on your work. Not only does this help you improve, but it also gives clients a chance to voice their satisfaction. Positive reviews can help boost your reputation, so don’t be afraid to ask them to leave a review online or recommend your services to others.

Tip #5. Build Long-Term Relationships‍

Don’t just treat your clients as one-off projects. Building lasting relationships is key to growing your business. Send them occasional updates about your services, seasonal promotions, or even a simple thank-you note after a job is completed. By staying connected, you’re more likely to get repeat business and referrals.

By staying organized, communicating well, and building strong relationships, you’ll make your clients feel valued and keep them coming back. Happy clients are the best way to grow your painting business!

Managing Your Painting Business

What Insurance Do You Need For a Painting Business? 

Running a painting business means protecting yourself, your team, and your clients. While insurance might not be the most exciting part of starting your business, it’s an important step to keep things running smoothly and avoid unexpected expenses. Here’s a quick look at the insurance you might need:

• General Liability Insurance: This is the most basic and common insurance for small businesses. It covers accidents that could happen on the job, such as paint spills, property damage, or if someone gets hurt during the project. It’s a must-have for any painting business to keep yourself protected.
• Worker’s Compensation Insurance: If you plan to hire employees or subcontractors, worker’s compensation is required in many states. This insurance covers medical expenses and lost wages if someone gets injured on the job. It’s crucial for protecting your workers and avoiding legal issues.
• Commercial Auto Insurance: If you’re driving a vehicle to get to job sites or transporting equipment, commercial auto insurance is necessary. It covers accidents and damages that may happen while you’re on the road and helps protect your business vehicle.
• Professional Liability Insurance: This is helpful if you provide advice or offer any consulting services, like color recommendations or design tips. If a client claims your work didn’t meet expectations, professional liability insurance can help cover legal costs or damages.

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Set up Invoicing For Your Painting Business

Managing your invoicing properly is key to keeping your painting business organized and making sure you get paid on time. Here are some simple tips to help you set up a smooth invoicing process:

Tip #1. Choose the Right Invoicing System
There are lots of invoicing tools available, both free and paid. Look for one that’s easy to use, tracks payments, and helps you stay organized. Tools like Durable’s Invoice Builder can help you create professional-looking invoices and keep track of everything in one place.

Tip #2. Include All the Necessary Details
Your invoices should clearly outline the work done, the materials used, and the total cost. Make sure to include your business name, contact information, and payment terms. Clear, detailed invoices will help clients understand exactly what they’re being charged for and reduce any confusion.

Tip #3. Set Clear Payment Terms
Be upfront with your clients about when payments are due. Whether it’s at the time of service, within a certain number of days, or after a package of sessions is completed, make sure your payment terms are clear and easy to understand. Including these terms on your invoices helps set expectations and avoids confusion down the line.

FYI: When you use Durable’s Invoice Builder Tool it’s easy for clients to pay you by credit card, ACH, or Apple Pay.

Tip #4. Send Invoices Promptly
Don’t wait too long to send your invoices. As soon as the job is done (or at the agreed milestone), send out the invoice quickly. This shows professionalism and helps you stay on top of payments, reducing the chance of delayed or forgotten invoices.

Tip #5. Follow Up on Late Payments
It’s normal for clients to occasionally miss a payment due date, but don’t be afraid to follow up. Send a polite reminder email or make a call to check in. A simple follow-up can often encourage clients to pay quickly without damaging your relationship.

Manage Your Painting Business Accounting and Bookkeeping

Keeping track of your finances is a big part of running a successful painting business. It might feel overwhelming at first, but once you get the hang of it, managing your accounts can be pretty straightforward. Here are some tips to help you stay on top of your finances and keep things running smoothly:

#1. Keep Your Personal and Business Finances Separate
One of the first things to do when you start your painting business is to open a separate business bank account. This makes it easier to track your income and expenses and keeps things tidy when tax season comes around. Plus, it helps you avoid any confusion between personal and business expenses.

#2. Use Accounting Software
Accounting software like QuickBooks or Xero makes tracking your finances simple. You can create invoices, track expenses, and even run reports to see how your business is doing financially. Most software can sync with your bank account, saving you time and reducing errors.

#3. Track Your Expenses
Keep a detailed record of all business-related expenses—paint, tools, transportation, insurance, and even marketing costs. This will not only help you stay on budget but also allow you to deduct these expenses when filing taxes, which can save you money in the long run.

#4. Set Aside Money for Taxes
It’s easy to get busy with the day-to-day work, but don’t forget about taxes! Setting aside a percentage of your earnings each month will help you avoid any surprises when tax season arrives. You can even work with an accountant to estimate your tax payments based on your earnings.

#5. Review Your Finances Regularly
Set aside time each month to review your finances. Check your income, expenses, and profit margins. This will help you catch any mistakes early and keep your business on track. Plus, it gives you a clearer picture of where you can grow or improve.

By staying organized and on top of your finances, you’ll feel more confident in running your painting business. It doesn’t have to be complicated—just keep things simple, track your expenses, and regularly check in on your numbers. Soon, you’ll have a strong financial foundation that supports your business growth.

How to Hire and Train People to Join Your Business

As your painting business grows, there will come a time when you need extra hands to help with projects. Whether you're hiring your first employee or expanding your team, it's important to know when to hire, how to hire the right people, and how to train them properly. Here’s a friendly guide to help you get started.

Knowing When to Hire

Before jumping into the hiring process, it's important to assess whether you really need extra help. Here are some signs it might be time to bring someone on board:

• You have more work than you can handle: If you’re turning down jobs or struggling to meet deadlines, it’s probably time to hire help. Bringing someone on board can ensure you don’t miss out on potential clients.
• You need specialized skills: As your business grows, you might need employees with more specialized skills, such as surface preparation, finishing techniques, or working with specific materials like wallpaper or faux finishes.
• You want to scale your business: If you’re looking to expand and take on larger projects, adding more people to your team will help you handle the increased workload and grow your client base.

How to Hire

Hiring the right people is essential for your business success. Here's how to find the right fit for your painting team:

#1. Create a Clear Job Description
Be specific about what you’re looking for. Outline the tasks, skills, and experience required, whether it's for a painter, project manager, or a laborer. The more detail you provide in the job description, the easier it will be to attract candidates who are a good fit for your business.

#2. Look for Experience and Work Ethic
While experience in the field is great, a strong work ethic and a passion for the job can sometimes be even more important. Look for candidates who are dependable, willing to learn, and eager to help your business succeed.

#3. Ask for References and Check Their Work
Before making a decision, ask candidates for references from past employers or clients. You can also ask them to show examples of their work, whether through photos or a portfolio. This will give you a sense of their craftsmanship and professionalism.

How to Train

Once you’ve hired your team, proper training is key to getting the best results. Here’s how to train your new hires effectively:

#1. Set Clear Expectations
From day one, be clear about your expectations. Outline how you want work to be done, the quality standards you expect, and how you like to communicate with clients. Setting clear guidelines will make sure everyone is on the same page.

#2. Provide On-the-Job Training
While you can give new hires general instructions, hands-on training is where they’ll really learn. Show them how to prep surfaces, apply paint, and clean up after a job. Let them shadow you or more experienced team members to get the hang of the work.

#3. Offer Feedback and Ongoing Support
Regularly check in with your team to offer feedback on their performance. Acknowledge their strengths and provide guidance where they can improve. Creating a supportive environment where they can ask questions and learn from mistakes will help them grow and feel more confident on the job.

#4. Invest in Safety Training
Painting can involve some risks, especially when working with ladders, scaffolding, or chemicals. Make sure to train your team on safety protocols, including how to safely use equipment, handle materials, and avoid accidents. This will help protect your team and make sure projects go smoothly.

Hiring and training a strong team doesn’t have to be overwhelming. By taking the time to hire the right people and setting them up for success with clear guidelines and hands-on training, you’ll build a team that can help your business grow. Whether you’re scaling up or simply need extra help with your current projects, the right team can make a big difference.

Expert Advice For Running Your Business

8 Resources for New Painters and Business Owners 

Starting and growing a painting business can be a lot of work, but you don’t have to do it alone. Luckily, there are plenty of resources out there to help you stay informed, learn new skills, and keep up with industry trends. Here’s a list of some top resources that every new painter and business owner should check out:

#1. Durable’s Newsletter
Sign up for Durable’s newsletter to get regular updates, tips, and advice for small business owners. Whether you’re just starting out or looking to grow your painting business, you’ll find useful content to help you manage your business efficiently.

#2. The Painting Contractors Association (PCA)
The PCA is a fantastic resource for painters. They offer tools, resources, and educational materials for painters and business owners. From training programs to industry insights, the PCA can help you build a successful business and stay on top of the latest trends. 

#3. PaintTalk.com
PaintTalk.com is an online community where painters can connect, share advice, and learn from each other. With forums, blogs, and discussions, it’s a great place to ask questions, share experiences, and stay connected with other professionals in the industry. 

#4. Sherwin-Williams Pro Resource Center
Sherwin-Williams offers a comprehensive resource center for professional painters. It includes product information, business tips, and guides on everything from marketing to safety standards. It's a one-stop-shop for painters looking to up their game. 

#5. The Spruce – Painting and Wall Treatments
The Spruce offers practical advice on painting techniques, tools, and trends. This blog is perfect for both beginners and seasoned professionals who want to learn new tips or refresh their knowledge on the basics of painting. 

#6. The Home Depot Pro-Services Blog
The Home Depot has a dedicated blog for professional painters and contractors. It’s a great resource for product reviews, business advice, and seasonal tips. Whether you’re looking for new tools or expert guidance, this blog has something for everyone. (homedepot.com)

#7. Contractor Talk Forum
If you’re looking to connect with other professionals in the painting and contracting industry, Contractor Talk is a fantastic online forum. It covers everything from business management to specific painting techniques, providing a wealth of knowledge for business owners and workers alike. 

#8. The National Association of Home Builders (NAHB)
Although not specifically for painters, the NAHB offers resources that can be useful for anyone in the home improvement industry, including painters. You’ll find guides on working with contractors, networking, and staying compliant with industry standards.

Your Business Launch Checklist

Free Painting Business Startup Checklist: 

Starting your own painting business is an exciting journey, and with the right steps, you can set yourself up for success. Use this checklist to make sure you’re covering all the important areas as you get your business off the ground.

#1. Business Registration and Licensing

• Choose your business structure (LLC, sole proprietorship, etc.)
• Register your business with your state or local government
• Obtain necessary permits and licenses (general business license, contractor’s license, etc.)
• Get your Employer Identification Number (EIN) from the IRS for tax purposes

#2. Insurance

• Get general liability insurance to cover accidents or property damage
• Consider worker’s compensation insurance if you plan to hire employees
• Look into commercial auto insurance for your work vehicle
• Explore professional liability insurance for specialized services

#3. Create a Business Plan

• Outline your services, target market, and pricing structure
• Set financial goals and budgets
• Plan for growth and expansion

#4. Set Up Your Finances

• Open a separate business bank account
• Set up accounting software  to track expenses and income
• Set aside money for taxes — plan for estimated quarterly tax payments
• Track business expenses, including supplies, tools, insurance, and marketing

#5. Choose Your Business Name

• Pick a memorable, easy-to-spell name that reflects your services
• Check domain name availability for your website
• Ensure your business name isn’t already in use by another company

#6. Build Your Online Presence

• Create a professional website to showcase your services, portfolio, and contact information
• Set up social media profiles to connect with clients and share your work
• Optimize your website for local search (SEO) so potential customers can find you online

#7. Gather Your Tools and Supplies

• Invest in basic tools (brushes, rollers, ladders, painter’s tape, etc.)
• Purchase larger equipment like paint sprayers if needed
• Consider a reliable work vehicle for transporting tools and materials
• Purchase safety gear (gloves, goggles, knee pads, etc.)

#8. Set Up Your Invoicing System

• Choose invoicing software to easily create and send professional invoices
• Set payment terms upfront (e.g., deposit required, payment due upon completion)
• Keep track of unpaid invoices and follow up on late payments

#9. Marketing and Getting Clients

• Design business cards and flyers to distribute locally
• Offer a discount for first-time customers or referrals to build your initial client base
• Join local networking groups or online communities to find potential clients
• Ask satisfied clients for reviews and referrals

#10. Hire and Train Employees (optional)

• Know when it’s time to hire (too much work, need specialized skills)
• Create clear job descriptions for your team members
• Train your team on safety protocols and your company’s expectations
• Use a CRM system to stay organized and manage client information

#11. Stay Informed and Keep Learning

• Subscribe to industry blogs and podcasts to stay up to date on trends and techniques
• Take online courses or attend workshops to enhance your skills
• Join professional organizations like the Painting Contractors Association (PCA) for resources and networking

By following this checklist, you’ll be well on your way to running a successful painting business. Whether you’re starting solo or expanding your team, remember that consistency and quality are key to building a strong reputation. Keep pushing forward, and your hard work will pay off!