Hola Ibiza Kids
See how Durable helped small business owner, Laurien, transform her passion into a business.
Laurien, a passionate interior stylist and part-time real estate manager, set out to build a business that combined her love for design and family-friendly spaces. Inspired by her daughter Lola and the vibrant spirit of Ibiza, she created Hola Ibiza Kids, a business offering the perfect holiday homes for families.
What started as a business idea, quickly turned into something more. “Within just a few hours, I had the basic standing of my website,” Lauren recalled. Using Durable, she could set up a solid website foundation without the learning curve of traditional website builders. Durable’s intuitive interface allowed Laurien to maintain control over the look and feel of the site, which was crucial to her.
Though initially skeptical about using AI, Laurien found Durable’s AI tools to be an incredible asset to her new business. “I'm still learning about SEO,” Lauren admitted, but with Durable’s built-in suggestions and automatic blog builder tool, she’s been able to generate traffic.
“I'm really proud of what I built without a web designer. It's a beautiful website and I did it all with Durable.”
“Even though I was initially skeptical about using AI, Durable made it easy to set up a solid foundation with its intuitive design and auto-generated text.”
Beyond logistics, building trust with potential clients is key. "There are a lot of scams in Ibiza," Laurien noted, explaining the importance of having a legitimate website that conveyed trust and professionalism. By sharing personal stories and photos of herself and her daughter on her Instagram and website, Laurien created a personal touch that reassured potential clients of her authenticity. "The website is important because everyone can start an Instagram page, but I want to show people that I'm a real person with a real business," she emphasized.
Lauren has received numerous inquiries daily, mostly through Instagram and her website, thanks to her consistent marketing efforts. "I receive a request every day," she said.
I’m a perfectionist, and I appreciated how organized and efficient the process with Durable was.
