Color Wonder Balloon Co.

Meredith May, a former corporate event planner, got to a point in her career where she asked herself: “Can I continue thriving in a corporate career or should I find a new path that allows me to balance work and family life?” The answer came unexpectedly, from a simple request from a fellow mom in her new area that sparked an idea that would eventually grow into a thriving business.

‍Fast forward to today, Color Wonder Balloons Co. is a fully licensed, operational business in its third year. For the first year, Meredith operated without a website, relying on word-of-mouth referrals and her network. With no website background and little time, Meredith was thrilled by how easy Durable made it to create a website. “To be frank, I would still not have a website if it weren't for Durable.”

“In my first year of business, I didn’t turn a profit. In my second year, when I implemented my website with Durable, I actually made a profit.”

Since launching her website, Meredith has seen a significant boost in her business. Around 25% of her clients find her through online searches, and many have mentioned they discovered her through Google. The website not only attracts new customers but also serves as an essential tool for providing better customer service. Clients can easily browse her services, understand pricing, and reach out directly through the site, making the entire process more efficient.

"All of the SEO work on my website is because of Durable’s built-in SEO tools. I’ve had clients find me just by searching for “balloon services in my area”, and then they chose to reach out because they liked what they saw on my website.”