Looking to build a professional website for your small business? Whether you're just starting out or giving your current site a makeover, the right website can help you build trust, attract new customers, and grow your business online.
In this post, we've gathered some of the best small business website examples - from innovative startups to established brands - to help inspire your next move.
Best Small Business Website Examples
Here's a round-up of the best website designs from real small businesses. These sites not only look great - they're built to convert visitors into customers.
#1. The People vs. Coffee
- What they do: Australian pop-up espresso cafe offering mobile coffee experiences for weddings, corporate events, and festivals across Barossa Valley and Adelaide
- What stands out: Cool, retro-style logo with photography so compelling you can almost smell the espresso through your screen. Hip, laid-back design that perfectly matches their brand vibe while keeping content simple and straightforward. The site effectively showcases their services section, making it easy to find information about wedding coffee services or upcoming pop-up locations. Features fun animations and maintains focus on what matters most—their coffee and where to find it.
- Website link: thepeoplevscoffee.com
- Expert insight: The People vs. Coffee demonstrates how personality-driven design can make a mobile business feel accessible and trackable. Their visual storytelling creates immediate emotional connection, while their clear service organization helps customers understand exactly how to book them. This shows how small businesses can use compelling imagery and brand personality to compete with larger competitors.
#2. Bellroy
- What they do: Australian design company specializing in slim wallets, bags, phone cases, and carry goods with a focus on sustainability and minimalism
- What stands out: Masterclass in product presentation using clever animations and comparison tools that show how their wallets slim down everyday carry. Clean, streamlined website design that mirrors their product philosophy. Strong emphasis on being a design-obsessed brand that re-engineered the everyday wallet, removing excess and slimming millions of pockets. The site effectively communicates their commitment to sustainability and using business as a force for good.
- Website link: bellroy.com
- Expert insight: Bellroy's success comes from solving a problem customers didn't know they had through visual demonstration. Their before/after comparisons and product animations create an "aha moment" that drives conversions. Since 2010, they've positioned themselves as design leaders by focusing on one core principle—removing excess—and building their entire brand story around it.
#3. Grovemade
- What they do: Portland-based company designing and manufacturing premium desk accessories, office furniture, and workspace organization tools since 2009
- What stands out: Stunning photography showcasing the craftsmanship and attention to detail in each handmade piece. Products organized intuitively by workspace usage ("Desk Collection," "Apple Accessories") making shopping effortless. Compelling brand story section about their mission to create calm, mindful workspaces. The site features modular desk systems and emphasizes American manufacturing with premium natural materials like maple and walnut.
- Website link: grovemade.com
- Expert insight: Grovemade excels at premium positioning through exceptional product photography and storytelling that justifies higher price points. Their "build your dream workspace" approach transforms functional desk accessories into lifestyle aspirations. By focusing on the work environment's impact on productivity and showing detailed craftsmanship, they've created a brand that customers see as an investment rather than an expense.
#4. Charity: Water
- What they do: Non-profit organization dedicated to bringing clean and safe drinking water to people in developing countries, with 100% donation transparency
- What stands out: Powerful, big beautiful photography of people accessing clean water that immediately shows impact. Simple, compelling messaging like "Water changes everything" that gets straight to the point. Outstanding transparency with clear breakdown of how donations are used, GPS coordinates of funded projects, and proof of every project completion. The Spring monthly donation program is positioned as joining a special community of world-changers.
- Website link: charitywater.org
- Expert insight: Charity: Water demonstrates how to balance emotion with clear calls-to-action. Their visual storytelling moves visitors emotionally, but there's always a clear path to take action. The 100% donation model (operational costs covered by separate donors) removes donation friction and builds trust. Their approach shows how transparency and storytelling can differentiate non-profits in a crowded space.
#5. Standard Bots
- What they do: American robotics company manufacturing advanced industrial robotic arms with AI-powered software, based in Glen Cove, New York
- What stands out: Apple-level design aesthetic for a robotics company with sleek product videos and stunning photography of robotic arms in action. Clear explanation of complex technology in accessible language, making robotics approachable for business owners. Strong American manufacturing story with emphasis on their 16,000 sq ft New York facility. Testimonials highlighting ease of use ("I never thought robots would be so easy to use") that overcome technical intimidation barriers.
- Website link: standardbots.com
- Expert insight: Standard Bots succeeds by making advanced technology feel approachable through exceptional design and clear messaging. Instead of overwhelming visitors with technical specifications, they focus on benefits and ease of use. Their "America's Most Advanced Industrial Robot" positioning, combined with social proof from recognizable companies like Amazon, establishes credibility while their interface design makes robotics feel as user-friendly as consumer tech.
Each of these standout small business websites employs different strategies, but they share common elements:
- Clear value proposition that addresses customer pain points
- High-quality visuals that showcase products or impact
- Strategic use of social proof and testimonials
- Simple, intuitive navigation and user experience
- Strong brand storytelling that connects emotionally
Each of these elements guide potential customers from curious visitors to paying clients. As you design your own small business website, consider which of these approaches best aligns with your business model and target audience.
These are all exceptional examples of small business websites (like law firms, recruitment agencies or personal trainers) done well.
What Makes a Great Small Business Website?
If you're figuring out how to start a small business online or redesigning your existing site, here are a few tips to keep in mind.
Tip #1: Lead with your unique value proposition
Small businesses compete with larger companies daily, so your website needs to immediately communicate what makes you different. This goes beyond listing features - explain the specific problem you solve and why customers should choose you over alternatives.
For example, if you're a local bakery specializing in dietary-restricted treats, make that clear immediately. Your unique selling proposition should be evident within seconds of someone landing on your homepage, helping potential customers understand exactly why you're the right choice.
Tip #2: Use high-quality visuals to tell your story
Nothing sells products and services like showing them in action. Include professional photos of your products, your team, your workspace, or your results. If you're a service business, show behind-the-scenes content or before/after transformations.
The most effective small business websites use authentic imagery that potential customers can relate to. Video testimonials and product demonstrations create stronger emotional connections than text alone, while process photos help build trust by showing the care that goes into your work.
Tip #3: Make it easy for customers to take action
Every page on your website should guide visitors toward a specific action, whether that's making a purchase, booking a consultation, signing up for your newsletter, or calling for more information.
Use clear, compelling calls-to-action that tell people exactly what to do next. Research shows that reducing friction in the conversion process can increase sales by 30% or more, so eliminate unnecessary steps between interest and action.
Tip #4: Showcase social proof and credibility markers
Small businesses need to work harder to establish trust with new customers. Include customer reviews, testimonials, case studies, press mentions, industry certifications, and any awards or recognition you've received.
Display these trust signals prominently throughout your site, especially near key conversion points. Even simple elements like "As featured in..." sections or customer count badges can significantly increase conversion rates by showing that others trust your business.
Tip #5: Optimize for mobile and local search
Over 60% of small business website traffic comes from mobile devices, so ensure your site works perfectly on smartphones and tablets. This means fast loading times, touch-friendly buttons, and easy-to-read text without zooming.
Most small businesses serve local customers, so optimize for local search by including your location in page titles, adding your address and phone number to every page, and ensuring your Google Business Profile is complete with photos and current information.
Small Business Website Examples FAQs
What should a small business website include?
A great small business website should include clear descriptions of your products or services, information about your team and company story, customer testimonials and reviews, contact information with multiple ways to reach you, professional photos showcasing your work or products, pricing information when appropriate, and clear calls-to-action on every page. Consider adding a blog or resources section to demonstrate expertise and improve search engine rankings.
How much does it cost to build a small business website?
Costs vary widely based on complexity and approach. DIY website builders typically cost $10-50/month, template-based professional sites range from $500-3,000, and fully custom designs can cost $3,000-15,000+. Most small businesses find success with website builders or semi-custom solutions that offer professional design at reasonable prices, typically investing $500-5,000 for a complete website including hosting and basic maintenance.
Can I build a small business website myself?
Absolutely! Modern website builders make it possible to create professional small business websites without coding knowledge. Platforms like Durable offer templates specifically designed for small businesses, along with drag-and-drop editors that make customization simple. Many successful small businesses start with DIY websites and upgrade to custom designs as they grow.
How do I make my small business website stand out?
Focus on what makes your business unique and lead with that story. Use authentic, high-quality photos that show your personality and work quality. Write in your natural voice rather than corporate jargon, showcase customer results and testimonials, and ensure your site loads quickly and works well on mobile devices. Most importantly, make it easy for visitors to understand what you do and how to work with you.
Do I need e-commerce functionality on my small business website?
This depends on your business model. If you sell physical products, digital downloads, or services that can be booked online, e-commerce functionality can significantly increase sales by making it easier for customers to purchase. However, service-based businesses might only need contact forms and appointment scheduling. Start with what you need now and add e-commerce features as your business grows.
How often should I update my small business website?
Your basic business information should always be current, but content updates depend on your goals. Adding new blog posts, customer testimonials, or project galleries monthly can improve search rankings and keep visitors engaged. At minimum, review and update your website quarterly to ensure all information is accurate, photos are current, and any seasonal promotions or services are reflected.
Build Your Small Business Website Today
Creating a professional small business website doesn't require extensive technical skills or a massive budget. Modern website builders and templates make it possible to launch a compelling online presence quickly and affordably. The key is focusing on your unique value proposition, using high-quality visuals, and making it easy for customers to take action.
Whether you're a local service provider, an online retailer, or a creative professional, a well-designed website is essential for competing in today's marketplace. Start with the basics - clear messaging, professional design, and mobile optimization - then add advanced features as your business grows and your needs evolve.