Website Optimization: Get Started in 5 Easy Steps

Your Durable website is live. Congrats! Whether you’re just starting or scaling your business, a website is one of the best ways to level up quickly.

If you’re asking yourself, “Okay, now what,” you’re not alone. Deciding what to do after getting your website up and running can be daunting. Do you optimize your SEO? Start marketing? Start cold-calling clients? All excellent options, and you can start right away. 

Our advice? Take five to ten minutes to tackle a few website optimization tasks that will really make your website shine (and attract more traffic). 

Whether you’re about to generate a blog post or purchase some pay-per-click ads, here’s a quick checklist (and how-to guide) for optimizing your website to get it the best possible position for traffic, leads, and sweet, sweet revenue.

Step #1: Create an About Us Page

Launching your website is an awesome first step in building legitimacy and trust with your customers. The next best step? Telling them about you and your business. 

Your About page tells the story of your business. There’s no one way to tackle this page. But however you write it, it should give customers an idea of: 

• What you do
• Where you do what you do
• How you do what you do
• Why you do what you do 

A few paragraphs should do the trick, but you’ll also want to include high-resolution photos of your work, yourself, or your team.

An About page is meant to tell a story about your business — why it exists and why you want to help people. Help your target audience resonate better with your team. Share your overall mission, especially if your company is also working with a charity or special interest.

Here’s a great example of an About page from balloon decor company and Durable customer, Wonder Balloon Co. 

The page includes a headshot, a quick summary and a great description of their mission and values, which drives their value proposition home. 

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Sound like a lot of work? Not with Durable. With Durable, you don’t have to design or even write your About page. Follow these steps and you’ll be putting the final touches on your About page in just a few minutes:

1. Log into Durable and head over to your website editor.
2. Click Pages in the top navigation bar, then click Create page.
3. Scroll down the Add page modal that appears to the right of the editor to find About and click Add + in the top right corner.

4. We’ll swiftly generate an About page for you. We design it and write all of your copy for you. As always, you can customize any text, images, or sections we generate as much as you like.

And voila! That’s step one of optimizing your new website, done and dusted.

Step #2: Create a Google Business Profile

A Google Business profile shares key business information with search engine users right at the top of search results. Think details like your business location, hours of operation, contact details, and even ratings and reviews in an easy-to-see area of the SERP (search engine results page).

See an example of this below:

Google will pull this information for any business it discovers, but creating a Google Business profile to get ahead of the platform (or claiming your business if they beat you to it) will make sure you can control the information listed, especially if any of it is wrong or outdated.

You can easily set up your own Google Business profile. It’s free and takes just a few minutes to set up. We have a simple step-by-step guide for getting set up.

You don’t have to have a Google Business profile before you start marketing or progressing your business, but it’s a solid and simple way to boost your business’s legitimacy and visibility on Google in a short amount of time.

Step #3: Add Page Titles and Descriptions to Your Website 

Adding page titles and meta descriptions to your website is a key tactic for improving your website’s search engine optimization (SEO). These are the title and description of a page that appear in Google search results and at the top of browser tabs.

Let’s show you where you can find this information. Page titles are the titles that you see in any tabs in your browser, like so:

Similarly, you’ll also see your page titles along with your page descriptions in Google search result listings, like so:

Page titles and meta descriptions help you tell search engines exactly what kind of content and information they can expect to find within each of your web pages and blog posts.

Adding these to each of your website pages is a small tweak that can carry a big effect. They increase the visibility of your website on Google and are an excellent way of optimizing your website for SEO. Google uses page titles and descriptions to index and determine where your website should appear in search results.

Sound technical? Well, it can be. But with Durable, we’ve made the process as simple as possible. We generate your SEO page titles and descriptions for you.

Get started by heading to your Durable website editor. Click Pages in the top navigation bar, then click Manage Pages from the dropdown menu.

From there, click the settings gear next to the page you want to edit from the menu that pops up in the top right corner of the editor.

Here, you’ll be able to see your page title and description areas. Durable’s AI automatically sets this up for you when it generates your website, but you can always choose to regenerate a new title and description or make your own changes to fit your needs.

Take 45 seconds to complete this on all of your subpages, and that’s step three dialed!

Step #4: Create Additional Subpages

In step one, you got started with subpages by adding your About page. But now, it’s time to add a few more so that you can provide your website visitors with even more context about how your business can help them.

The options you have for creating additional pages with Durable include:

• Blank page: Create from scratch by starting with a blank page. The world is your oyster here.
• Blog post: If you plan to start a blog for your business, you can use this tool to auto-generate educational blog content.
• Contact: Durable generates a page with a contact form, contact information, location information, business hours, and more.
• Services: An overarching web page that talks about all of the services you offer.
• Single service: Durable can do a deep dive into a single service to provide more information to interested clients and customers.
• Team: A subpage that lets you introduce your team so customers know who they’ll be working with.
• FAQ: Let Durable put together a list of frequently asked questions and share them on this subpage.
• Terms of service: Get an auto-generated terms of service page to have a legal agreement with your customers.
• Privacy policy: Let customers know how their data will be used — if at all — with a privacy policy.

You can always have Durable’s AI auto-generate one of the above page types and customize it to fit another type of subpage you might want to include. All you need to do is click the Pages > Create page menu in the top navigation bar of your Durable website editor to get started.

Step #5: Set Up Your Blog with Durable

We briefly mentioned this in the last step, but let’s dig deeper. Every small business needs a blog for a few reasons, two of which are:

• It helps educate your customers about your products or services
• It helps you rank better in search results

With Durable’s AI blog builder, we make it easy for you to consistently create fun and informational blog content in little to no time.

Start by heading to the Durable website editor (yes, again — we spend a lot of time here when optimizing our websites) and click Pages > Create page. Then, select Blog post from the list. (Your overall Blog page where all of your posts live will auto-generate as soon as you create your first post.)

Then, you can choose a recommended topic from the populated list or type a topic you’d like to post about. Durable’s AI will automatically generate a completely written blog post.

As with anything AI-generated, you’ll always want to revisit it to make sure that the formatting looks good, the content is accurate, and the post covers everything you want to mention. Then save your post so it’s ready to share and be read!

Optimize Your Website With Durable Today

And there you have it — five simple steps to take your website to the next level.

You don’t need to tackle everything right after publishing your site. You might choose to start driving traffic immediately while focusing on the products or services you plan to offer. If you're looking to see what Durable can do for your business, check out our Industry Guides.

Discover our AI-powered tools and features that help small business owners optimize their websites and start generating revenue quickly. You can explore all our industry guides here, but these are our most popular ones to get you started:

• Durable for Car Detailing Businesses
• Durable for Personal Training Businesses
• Durable for Landscaping Businesses

And if you haven’t yet created your Durable website, get started today! It only takes a few minutes to build a professional site and begin your business journey.