May 4, 2023
minute read

Introducing AI Assistant


Imagine the perfect new hire for your business. Incredibly competent. Kind. Helpful. Ridiculously smart. And, if you're really, really lucky, they'll possess a huge amount of skillsets so they can tackle a huge range of jobs and tasks.

Well, we have some great news. That new hire exists. And it's right inside the Durable app.

Introducing your new, in-house AI Assistant. It’s an administrative assistant, business coach, marketing expert, copywriter, and more combined into one. And it’s available 24/7, 365—ready to answer questions, tackle admin, write copy, or take on big marketing assignments. All you have to do is ask.

A few words from Durable founder and CEO James Clift about AI Assistant, and why it matters for small business owners:

AI Assistant is a big step in the evolution of Durable.
Our goal is to give superpowers to business owners—making them more efficient, productive, and profitable.We’re excited for this big step forward, and what it will become: an entirely new way to interface with your business

It’s the first AI tool trained specifically to help small business owners. And it’s available with every Durable account at no extra charge.

It's also really, really easy and fast to use. Here’s how it works.

You can access the AI Assistant from the sidebar, clicking the lightning bolt icon, or by typing “S” on your keyboard. No matter where you are in Durable, AI Assistant is ready to help.

Any time you ask the AI Assistant to create content for you—whether it’s a marketing plan, a social media post, or a draft of an email—you can save it. Your saved outputs appear in the Documents tab of AI Assistant.

AI Assistant is powered by the same technology behind ChatGPT, the app that brought human-like AI to the world at large. The big difference? We’ve specifically trained AI Assistant to help small business owners.

AI Assistant can complete thousands of tasks and asks. For now, here are five of our favourite jobs that AI Assistant can do for you right now:

1. Take you anywhere in the Durable app

The Assistant can access any part of Durable in seconds—just ask. 

Want to see all your current invoices? 

Select your request from the menu, and the AI Assistant will take you there immediately.

The Assistant can handle everything from changing the fonts on your website, to updating your SEO, to creating contacts in your CRM. Take some time to experiment—you'll be surprised how much time you can save just asking the Assistant to take you where you want to go. 

2. Answer your burning business questions

Launching and running your own business is a learning process (a big one!). AI Assistant makes that learning process a bit easier. It can give you detailed answers to any question you ask.

You can also ask Assistant to create custom documents, such as:

  • A business plan or a marketing plan
  • Your company mission, vision, and values
  • A partnership agreement
  • Net 30 terms for your invoices

3. Draft an email you don’t want to write

Some emails you write are crafted with loving care, every word painstakingly selected to lay bare the innermost stirrings of your heart.

Others are not.

For day-to-day communications with customers, clients, and colleagues, AI Assistant offers a quick solution. Just provide a few notes on what you’d like to communicate, and it will draft an email in seconds.

4. Write a post for social media

Prospects are more likely to contact a business with a lively, up-to-date social media presence than one with a Facebook page that hasn’t been updated in five years. Social media is also an excellent way to share promotions or upcoming events with past and future customers or clients.

But writing posts can be a major time sink, especially if you aren’t confident in your skills as a writer.

Luckily, if you give the Durable AI Assistant a few notes, it can whip up a post in no time.

Psst — we recently wrote a tweet on how to combine ChatGPT or your AI Assistant with other AI tools to plan 30 days of social media posts in 20 minutes, or to create eye-catching marketing designs in minutes.

5. Create a list of inspiring ideas for your business

When you’re trying to come up with promotions, new marketing channels, product names, or value-added services you could offer, a blank screen may seem like your worst enemy. 

The AI Assistant can help you break through creative blocks by generating lists of inspiring ideas in seconds.

And, once you’ve had enough inspiration for the day, it’s happy to create lists just for fun.

The best part? The above tasks are just the tip of the iceberg. AI Assistant is so powerful and capable, we aren't even sure ourselves what it can do yet!

AI Assistant is live at no extra charge with every Durable account. Login to give it a go

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