If you run a solo business, you need a website. But up until now, website builders haven’t been great (even the ones with really good commercials). They’re clunky to work with. They crash a lot. They take a lot of time to learn and use correctly.

On top of that, you’ve got to find images, write copy (or hire someone to do it!), Google things like “how to embed lead forms”, and a ton more. It’s time-consuming. And more often than not, business owners just aren’t happy with the end result.

It relates to a point I hear from aspiring and solo business owners all the time: the biggest barrier to starting or growing a business is the amount of time it takes to learn the tools you need to get there. It’s tedious and costly work for anyone running a business. And it’s a daunting task for anyone looking to get started.

So, we changed that. We built MARS.

MARS (Make a Random Site) is an AI-powered website generator. It lets anyone build a website for their business — any business — in under thirty seconds. That includes site design, image selection, copywriting, embedding a lead form, and generating a catchy name (optional).

Yes, all in under 30 seconds.

When you’re starting a business, the first step towards your first customer is going online to market your business. With MARS, that step is now automated. Using AI, what once took hours (or even days) now takes under one minute.

It might sound impossible now, but there’s a future (a very near one) where Durable Owners can build their website, register their business, and book their first job — all in a matter of minutes. With MARS, we’re now closer to that than ever.

Here’s a few of our favourite examples of sites we’ve made so far:

Car detailing

Pool cleaning


Heads up, you’ll probably notice the occasional quirky image or word choice in some sites you might make. For us, that’s part of the charm (and fascination!) with AI — you never totally know what you’re going to get.

Of course, anyone who wants to publish their MARS site has total control over the end product. Once signed up with Durable, you can edit and customize your site to make it yours.

Give it a go, and let us know what you think! Tweet us or tag us on Instagram, or find me (James) over on Twitter.