Hi, I’m Banafshe. You might already know me as the author of some of Durable’s blog posts, but what you might not know is that I also run my own creative agency.
Over the past few years, I’ve built a career in writing, writing, and (you guessed it!) more writing. Particularly website content that’s designed to draw in audiences and encourage engagement. More recently, I made the leap and switched from corporate structures to starting my own business.
Whether I’m working on my own business or supporting a client, I know how challenging bringing in new customers can be. No matter how big, or how small the company, we all have one thing in common — we need a website to show off our services and our work.
And that’s where the powers of AI and website builders meet — one tool to generate everything from website design, page layout, content, and even images on a website. In minutes.
I was curious to see how these AI website builders really performed, so after plenty of testing and fine-tuning, I’ve rounded up the best options available today.
But first, let’s break down what AI website builders actually do — and how they work.
What Is an AI Website Builder?
An AI website builder is an online tool that uses artificial intelligence to automate the process of designing, building, and launching a website.
Instead of manually coding, selecting a theme, adjusting layouts, and writing content, AI website builders do everything for you.
I used to wish I could just tell an app what I wanted and have it instantly generate a fully functional website. AI website builders do exactly that.
How Do AI Website Builders Work?
AI website builders create your website for you by using smart technology to generate the layout, design, and content based on details you share about your business and customers.
Most tools will ask you a series of questions — like where your business is based or what your best-selling service is — and with just a few prompts, the AI website builder can generate an entire website, complete with images, text, and layouts, in minutes.
For me, an AI website builder gives me the freedom to creatively express my vision exactly as I need on my website without worrying about heavy coding or design work.
It’s also extremely cost-effective as I don’t have to rely on the expertise of designers and coders to create my pages.
Can You Really Build a Website With Just AI?
Here’s the short answer: Yes.
Although each AI website builder platform can be different, there’s a general sequence of steps that get you a fully functioning website within an hour.
Here’s how it works with Durable’s AI Website Builder:
- You enter your basic details: Provide your business name, industry, location, and a few key details, and voilà, you’ve got a website.
- Your website automatically generates: Durable’s AI Website Builder creates your whole website — including copy, design, and even contact forms.
- You can customize your website even further: Use an easy drag-and-drop editor to customize your hero section, add testimonials, or even tweak colors and copy to your heart’s desire.
- Publish your website: After reviewing your website, you can go live with a click of a button.
What To Look for When Choosing an AI Website Builder for Your Business
Not all AI website builders are made equal — so it’s important to find the one that will work best for your business needs.
I set out with my own list of website builder must-haves, but here are a couple of things to consider when choosing the right AI website builder for your needs:
- Ease of Use: Learning curves are to be expected when you start using a new tool, but look for something easy and straightforward. You don’t want to be wasting time reading help documents or watching tutorials just to get started.
- The Option to Customize: It’s only natural to want to tweak and change things — it’s your website, after all. So look for tools that have easy-to-use customization tools.
- SEO Optimization: Writing content that is search engine optimized is a skill — some marketers have decades of experience in just this craft. But if you don’t have time to upskill in SEO, look for an AI website builder, like Durable, that will do this for you.
- Affordability: If you’re a small business, startup, or one-woman show like myself, you’ll want a tool that’s affordable. For me, having a budget-friendly product by my side means I’m able to rely on it for a long time to streamline my process.
- Personal Support: If your website is your main source of attracting clients (like mine!), having customer support on hand if any issue arises gives peace of mind.
5 of the Best AI Website Builders for 2025
Ready to find the perfect AI website builder?
I tried and tested some of the best in the industry (so you don’t have to!), and these are my top 5.
- Durable: Best for small businesses looking to get their business online fast.
- Squarespace: For creatives wanting to showcase their work online.
- Wix: For larger businesses looking to scale.
- Shopify: For e-commerce brands who need to set up an online store.
- CodeWP.ai: For the coding enthusiasts building websites with Wordpress.
#1: Durable — The Best Overall AI Website Builder
When I needed a fast, no-fuss way to get my website online, Durable’s AI Website Builder came to my rescue. In just 30 seconds, I had a fully built website — complete with sections, copy, and images — without needing any design or coding skills.
Unlike other AI builders that required lots of tweaking, Durable’s intuitive AI took the guesswork out of the process. Everything was already structured in a way that made sense for my business, but I could still personalize it to match my brand.
For busy entrepreneurs and small business owners, it doesn’t get much easier than this.
Pros:
- Intuitive AI Website Builder: With just a few details about my business, Durable generated a complete website, including text, images, and layout. I barely had to make changes, but I could still add my personal touch if needed.
- Built-in SEO Optimization: One of the biggest challenges for small businesses is being found online, but Durable’s SEO tools optimize your content automatically to help you rank for the right keywords. For example, if you’re a local fitness coach, Durable ensures your site targets relevant searches like “personal trainer near me.”
- AI Blog Writer: Small businesses use blogs to build trust, drive traffic, and share industry insights, but writing can feel overwhelming. Durable’s AI Blog Builder creates fully written, SEO-friendly blog posts in minutes, making it easy to start a blog — even if writing isn’t your thing.
On My Wish List:
- E-commerce Capabilities: While Durable is perfect for service-based businesses, product-based businesses might find some limitations when it comes to online selling. If advanced e-commerce tools are a priority, this might not be the perfect fit just yet.
Price: Starts at $12/month.
Ready to build your website in seconds? Try Durable’s AI Website Builder today ->
#2. Squarespace
Squarespace is known for its design-forward websites, making it a solid choice for creatives who want a visually polished online presence. Their AI-powered website builder uses Design Intelligence to help users create professional-looking sites with minimal effort.
However, Squarespace isn’t without its challenges. While it has design flexibility, it can be pricey, and its SEO capabilities don’t always match up to competitors. If ranking on search engines is a top priority for your business, you might find yourself doing extra work to optimize your content.
Pros:
- Built-in Email Marketing: Squarespace provides pre-made email templates, making it easy to launch campaigns and grow your email list. This was a big plus for me as I worked on building customer relationships.
- Layout Switcher Tool: I loved being able to quickly change section layouts with curated design options that kept my site looking cohesive and professional.
Drawbacks:
- Higher Pricing: While the basic plan starts at $16/month, scaling up for business features can cost up to $50/month — which may be a stretch for budget-conscious users.
- Limited SEO Focus: Squarespace’s strongest selling point is design, but I noticed that the AI-generated content didn’t always prioritize SEO best practices. If organic search traffic is key to your business, you may need to look at Squarespace alternatives or do additional SEO optimization on your own.
Price: Starts at $16/month.
Explore the differences between Squarespace and Durable ->
#3. Wix
Wix’s AI website builder is a well-rounded option, making it a popular choice for business owners who want to keep their website and business operating systems in one place.
With just a few details about my business, Wix quickly generated a personalized website with the help of its AI assistant.
That said, Wix isn’t perfect. While it offers a solid AI-powered setup, some key features — like access to its full template library — are locked behind higher-tier plans. Plus, if you’re after a completely hands-off website-building experience, you might find yourself making more edits than expected.
Pros:
- Extra Customization Options: Unlike some AI builders that limit design flexibility, Wix lets you tweak every detail until your site looks exactly how you want. Great for perfectionists, like me, who want full creative control.
- Built-In Business Tools: Wix can also automatically integrate features like scheduling, e-commerce, and event management, making it a good solution for established businesses who need all-in-one functionality.
Drawbacks:
- Limited Template Access on Cheaper Plans: Wix offers 900+ website templates, but on lower-priced plans, you don’t get access to the full selection — which felt a little restrictive when trying to find the perfect design. If you’re looking for more design variety on a budget, some alternative website builders to Wix have similar template libraries to browse.
- More Revisions Needed: While Wix’s AI does a great job getting the basics in place, I found that I needed to tweak sections and fine-tune the layout to fully match my vision. It’s not entirely set-and-forget, especially for those who want a polished end result.
Price: Starts at $17/month.
Explore the differences between Wix and Durable ->
#4. Shopify
If you’re building an e-commerce store, Shopify Magic is a good option to consider.
When I was helping a client set up their online store, it became clear that Shopify Magic wasn’t just about creating a website — it was about supporting their entire e-commerce business. From on-brand product descriptions to automated customer service, Shopify’s AI-powered tools help streamline online store management while keeping everything professional and polished.
However, Shopify Magic isn’t for everyone. While it’s a strong tool for online retailers, it’s not the best choice for service-based businesses, personal brands, or content-heavy websites. If your site is more about blogs, long-form content, or storytelling, you might need to supplement it with additional tools or look at Shopify alternatives.
Pros:
- Business Support Beyond Just the Website: Shopify’s AI doesn’t just build your store — it helps with shipping, inventory management, sales reports, and more. My client found it incredibly useful for running their online store, not just launching it.
- Automated Customer Service: Shopify Magic handles instant chat responses and email management, reducing the time spent answering common questions. This was a huge win for my client, who could focus more on growing their store instead of manually responding to every inquiry.
Drawbacks:
- Not Ideal for Non-Ecommerce Businesses: Shopify Magic is built for online stores, so if you’re running a service business, portfolio site, or a blog, you’ll likely find other AI website builders more suited to your needs.
- Limited for Long-Form Content: Shopify Magic is great at generating short, catchy product descriptions, but if you need detailed blog posts, in-depth service pages, or thought leadership content, you may need another tool (like Durable’s AI Blog Generator) to fill the gap.
Price: Starts at $29/month.
#5. CodeWP.ai
If you’re a WordPress user looking to speed up development, CodeWP.ai is an option you might want to look at. This AI-powered tool generates, tests, and integrates code snippets into WordPress sites, making it easier to customize and build your website — without having to write everything from scratch.
As someone with WordPress experience, I was excited to see what CodeWP.ai could do. Even during testing, it helped me better understand WordPress coding and work faster, something I wish I had when I was just starting out.
That said, CodeWP.ai isn’t a traditional AI website builder. It’s designed for those who want more control over coding rather than a drag-and-drop experience. If you’re looking for pre-made templates or a fully automated setup, this tool might not be the best fit.
Pros:
- Library of Verified Code Snippets: CodeWP.ai provides a library of pre-tested, secure code snippets, which takes the guesswork out of coding. As a creative, dealing with website issues or security vulnerabilities would be my worst nightmare. So, rather than worrying about debugging code, I knew the library would deliver what I needed.
- Multilingual Support: With built-in AI translation and DeepL integration, CodeWP.ai makes it easy to work with clients around the world — perfect for businesses that serve multilingual audiences.
Drawbacks:
- No Templates: While the coding capabilities are great, there are no built-in website templates. If you’re looking for something that provides a website layout out-of-the-box, you may need an additional tool.
- Steeper Learning Curve: While CodeWP.ai is designed for WordPress users, there’s still a learning curve — especially compared to AI builders that generate entire websites instantly. To get to the full potential of this tool, I had to put some time in.
Price: Starts with a free plan. Pro plan starting from $18/month
Which AI Website Builder is Right For You?
After testing multiple options, one thing is clear — AI website builders can save time, simplify the process, and help businesses launch faster than ever. But the best AI website builder? That depends on your needs.
For me, Durable stood out as the fastest, easiest, and most affordable way to get a professional website online. With just a few clicks, I had a fully designed site, complete with content, ready to go — no hassle, no coding, no endless tweaking.
Want to see for yourself? In just 30 seconds, Durable can generate your website with the power of AI. Try it now!
