Most people start searching for a home online, navigating through listings, virtual tours, and neighborhood profiles — in 2022, 99% of home buyers between the ages of 24 and 57 used the internet to find homes in their home-buying process.
So, a website significantly impacts your visibility, credibility, and, ultimately, your bottom line.
However, the platform you use to build your website can make all the difference in how effective it is at attracting clients and showcasing your listings.
With Durable, you can build a real estate website in 30 seconds and customize pages to match your branding.
However, with so many options, we've created this list of the 15 best and easiest real estate website builders.
Best Real Estate Website Builders
- Durable
- GoDaddy
- Sierra Interactive
- Squarespace
- Wix
- Placester
- WordPress.org
- Agent Image
- Webflow
- Hostinger Website Builder
- Propertybase
- Weebly
- Shopify
- iNCOM
- Ylopo
Let's dive into a detailed breakdown of these website builders.
#1: Durable
Durable is the go-to AI website builder for real estate agents who are short on time but big on ambition.
With our product, you get a complete website up and running in 30 seconds.
Durable's AI technology does all the heavy lifting for you. We create a professional site with images and written content, all SEO-optimized for the real estate industry.
Our platform is for real estate agents who want a simple but effective website. We help you show off your listings, attract new clients, and build your brand. You don't have to be a tech wizard or spend a fortune to create a website with Durable.
Features and Benefits
- AI Tools for Real Estate Businesses
- Individual Pages for Properties
- Easy-to-Use Editor
- Maps Integration
- Ability to Embed Videos
- Integration with Calendly
1. AI Tools for Real Estate Businesses
Efficiency and automation are necessities. That's why we've equipped Durable with powerful AI tools beyond website creation, like the real estate business name generator.
Here are the others:
AI CRM
We offer an AI-powered Customer Relationship Management (CRM) tool that automatically sorts and manages your contacts. It can set reminders for follow-ups and even generate draft emails or texts to send to clients.
Our AI CRM minimizes the manual work of inputting data, following up with leads, and keeping track of communications. It automates these tasks so you can focus on closing deals.
Google Ad Writer
We also provide an AI tool designed to write Google Ads for you.
You could have the most stunning properties available, but if potential buyers or renters don't know you exist, those properties will sit vacant.
You can fill in your business or property information to generate ads. The Google Ad Writer considers key information about your business and offerings. Using this data, it crafts ad copy that is attention-grabbing and optimized for search engines.
This will save you time and money you might spend on a professional copywriter. The quicker your ad is ready, the faster you can attract more potential buyers to your listings.
The real beauty of this tool is its ability to adapt. The AI learns from performance data, tweaking future ad copy to ensure better results. In other words, your ads get smarter over time, maximizing your return on investment.
AI Assistant
Our AI assistant is designed to be your round-the-clock helper. It can suggest business ideas, answer frequently asked questions, and handle repetitive tasks.
With an assistant that never sleeps, you can better manage your time. Let the AI handle the routine while you focus on making sales and building client relationships.
2. Individual Pages for Properties
If you’re a selling agent, you may find some of your portfolio's more unique or luxurious properties demand their own pages on your website.
With our AI website builder, building those pages and adding all the extra information and photos you need is easy.
Click the “+” sign next to Home in the top right corner of the editor.
A pop-up with different customization options will show up. Click “Add” next to a page to add it to your website.
For example, if you decide to create a separate page for a particular property, you can include sections like:
- Embedded map featuring the property’s location
- Gallery of extra shots not included in the MLS listing
- Embedded video featuring a walk-through tour
- Contact form for inquiries about this specific property
3. Easy-to-Use Editor
Our easy-to-use editor is designed with you in mind. As a real estate professional, you don't have to be a tech expert, and that's perfectly okay. You won't have to stress about learning code or complex design software.
Here's how it works. You can take control once our AI sets up your website's initial layout and copy.
To edit, click on a section, let’s say the “Featured” section. A simple edit button appears. Click it, and on your right, an edit section will appear. Here, you can change the words, update the style, and even the layout.
It's the same with images. Hit the edit button to replace it with a new one from your computer.
One of the standout features we're particularly proud of is the ability to regenerate entire sections of your website—or even the whole site itself—with just a click.
With our "Regenerate" button, you instantly get new content and a fresh look without starting from scratch. You can also independently regenerate copy, image, or style.
This feature lets you keep your website updated and appealing without spending hours on it.
4. Maps Integration
When you sign up with us, we ask for your business location. Then, we automatically add a map to your website showing that exact location.
Maps are crucial in the real estate business. Your clients can see exactly where your office is located, eliminating confusion and building trust. They can even click on the map to get directions, making it easier for them to visit you in person.
5. Ability to Embed Videos
Our platform allows you to embed videos directly into your website. In the real estate world, pictures can only do so much. A video walk-through of a property adds an extra layer of depth and reality to online listings.
Videos give potential buyers a better feel for the property, the layout, and the size of different spaces.
It's almost like a virtual tour, greatly enhancing the listing's appeal. It might also reduce the number of in-person showings you must do, saving you time in the long run.
6. Integration with Calendly
We integrate directly with Calendly, a scheduling tool that lets clients book appointments with you without the need for back-and-forth emails.
When someone wants to set up a meeting, they can see your availability on your website and pick a time that works for them.
This is more than just a convenience. It removes a significant barrier between you and potential clients. The easier you make it for them to reach you, the more likely they are to take action. This leads to more consultations, more viewings, and more sales.
#2: GoDaddy
GoDaddy is a household name in domain registration and website hosting. But they also offer a user-friendly website builder to get your real estate site up and running quickly.
GoDaddy's website builder has an intuitive drag-and-drop interface that anyone can use.
Features and Benefits
- Simple Design
- Real Estate Templates
- Free Appointment/Service Scheduling App
1. Simple Design
When you first start creating a website, the system asks you questions about your industry or niche. Your answers guide the builder to provide design suggestions relevant to your real estate business.
If you need to change something like a color or font, you can do it once, and it automatically updates across all relevant sections.
2. Real Estate Templates
They offer 10 templates specifically geared towards real estate and home design.
They come pre-loaded with features commonly needed in real estate websites, such as property listings and customer review sections.
3. Free Appointment/Service Scheduling App
The scheduling of appointments is a frequent and essential activity in the real estate sector. GoDaddy has a free appointment and service scheduling app that integrates directly into your website.
#3: Sierra Interactive
Sierra Interactive is a website builder and digital marketing tool for real estate professionals.
The platform offers customizable IDX website design options, advanced CRM (Customer Relationship Management) features, and various tools for effective lead generation and conversion.
Features and Benefits
- IDX Websites
- Advanced Search Criteria
- Integrations
1. IDX Websites
IDX (Internet Data Exchange) websites are a standard in the real estate industry. They pull listings directly from the Multiple Listing Service (MLS), allowing visitors to search for homes on your website.
This means that your website is a fully functional platform where potential clients can find actual properties to buy.
2. Advanced Search Criteria
The advanced search criteria feature in Sierra Interactive lets you add specific search filters to your content pages and even your blog posts.
Let's say you have an MLS field for "beachfront properties." You can add that as a filter on your website. This makes it easier for visitors to find exactly what they're looking for without having to sift through listings that aren't relevant to them.
3. Integrations
Sierra Interactive provides multiple options for integrations. You can link your website and CRM to other software and services you might already use in your real estate business.
They also offer an open API.
#4: Squarespace
Squarespace is well-known for its stunning design templates and user-friendly interface.
Squarespace may be a good fit if you're looking for a website that heavily emphasizes visual presentation and aesthetics.
The platform offers features that help you showcase properties while providing the essential tools needed for running a real estate business online.
Features and Benefits
- Integrated Google Maps
- Blogging Capabilities
- Real Estate Templates
1. Integrated Google Maps
For real estate businesses, having an integrated Google Maps feature on your website lets potential buyers see exactly where a property is located.
They can check how near it is to important places like schools, shopping centers, and parks.
2. Blogging Capabilities
Blogs are a great way to establish authority and share valuable information with your audience. Squarespace makes it easy to add a blog to your real estate website. You can write about market trends, feature recent sales, or give tips on home improvement.
3. Real Estate Templates
These templates are built to showcase property listings in a clean and organized manner. Pictures, details, and pricing are all clearly displayed.
The templates are designed to be visually appealing, but they also consider the unique needs of a real estate business, making it simple to list properties in an accessible way.
#5: Wix
Wix website builder is for small real estate agencies or agents looking for a simple, DIY solution for their online presence.
With its drag-and-drop interface, variety of templates, and built-in features like appointment scheduling, Wix makes website building easy.
You simply select an element you want—an image, a block of text, or a video—and drag it to where you want it on the page.
Features and Benefits
- Wix Bookings
- SEO Wiz
- Real Estate App
- SEO Toolset
1. Wix Bookings
Wix Bookings allows for appointment and service scheduling directly through your website.
In the context of real estate, this is useful because it enables potential clients to book viewings or consultation sessions without having to call or email. They simply pick an available slot that gets added to your calendar.
2. SEO Wiz
Wix has a built-in SEO Wiz tool that guides you through optimizing your site for search engines.
While this isn't a real estate-specific feature, it's crucial for agents who need their listings to appear in search results when potential buyers are looking for properties online.
3. Real Estate App
Wix offers a real estate app to add to your website. This app is geared towards displaying property listings. This app lets you change different things, like the color scheme or general layout.
4. SEO Toolset
Search Engine Optimization (SEO) is how people find your website when they search online. Wix offers an SEO toolset that helps make your website more visible on search engines like Google. It gives you tips and guidance on how to improve your website's ranking.
#6: Placester
Placester website builder is designed for real estate professionals. It aims to give you the tools to showcase your listings and connect with potential buyers or renters.
Its targeted features make it a good fit for those looking for a website builder with a narrower, more specialized focus.
Features and Benefits
- Customizable IDX Integration
- Agent Management Tools
- Lead Capture Tools
1. Customizable IDX Integration
IDX is a way to show MLS listings on your website. Placester provides advanced seamless IDX integration so you can feature a wide array of listings on your site easily.
The benefit here is twofold: it saves you the time you'd otherwise spend manually uploading listings, and it provides a better experience for your site visitors, who can browse multiple listings without leaving your website.
2. Agent Management Tools
Placester offers tools that make working together easier for real estate teams. With the agent management tools, you can assign roles and responsibilities within your team so everyone knows what they should do.
This feature makes the work process organized and less chaotic. You can also keep track of everyone's tasks, which is handy for ensuring nothing slips through the cracks.
3. Lead Capture Tools
These tools let you collect important details from your website visitors, like their email addresses, the type of property they're interested in, or their budget range.
#7. WordPress.org
WordPress.org is an open-source platform that allows you to build your website from scratch or enhance it using many plugins and themes.
It's a go-to choice for those who want complete control over their website's design, functionality, and data.
It's particularly good for those with technical skills who want to create a website that fits their needs and specifications.
Features and Benefits
- Extensive Plugin Library
- Custom Themes
- Scalability
1. Extensive Plugin Library
One of WordPress.org's standout features is its extensive library of plugins. You can install add-on software to bring specific functionalities to your website.
For instance, if you're in real estate and want to add a mortgage calculator to your site, there's a plugin for that.
What's beneficial here is the flexibility—you're not limited to the built-in features of a specific platform, so you can pick and choose exactly what your website needs.
2. Custom Themes
WordPress.org allows you to choose from thousands of themes to make your website look how you want it to.
You can find a range of real estate-focused themes with built-in features like property listings, search filters, and customer testimonials.
3. Scalability
As your real estate business grows, your website will need to grow, too. WordPress.org is scalable, meaning you can add more features, pages, and functionalities as needed.
If you start with a small portfolio and grow into a real estate giant, WordPress.org can adapt and grow with you.
#8: Agent Image
Agent Image is a web design company that creates visually appealing and high-functioning websites for real estate professionals.
It's for agents and agencies who want to make a strong visual impression and are willing to invest in a high-quality, custom website.
In contrast to some other website builders that require you to design your site from scratch, Agent Image is responsible for creating the design for you. This is beneficial if you're a real estate professional who either lacks the technical skills to design a website or simply doesn't have the time to focus on it
Features and Benefits
- Theme-Based Package
- Custom Homepage Design
- IDX Search Integration
1. Theme-Based Package
Agent Image X is a package that provides pre-made but high-quality themes for your real estate website.
Even though the designs are pre-made, they look very professional and upscale. You can choose from eight themes with a ready-to-go homepage and layouts for inner pages.
2. Custom Homepage Design
Agent Image's Semi-Custom package provides a customized homepage. Even though inner pages will have a standard design, your homepage will be uniquely yours.
3. IDX Search Integration
With IDX search integration, you can incorporate a search function into your website to allow visitors to look for property listings directly.
Since many people visit real estate websites to browse properties, this feature is useful for capturing leads.
#9: Webflow
Webflow is primarily geared toward those with a developer background who want more creative control over their site's design without needing to code.
With its design tools, you can customize your real estate website to look exactly how you envision it.
Webflow lets you tweak virtually every aspect of your site — you’ll have control of your website's HTML, CSS, and JavaScript.
Features and Benefits
- CMS for Dynamic Content
- Add and Edit Schema Markup
- Animations and Interactions
1. CMS for Dynamic Content
Webflow's Content Management System (CMS) is highly flexible and allows you to add dynamic content easily — you can add content from a CSV or via their API.
This is essential for real estate websites where listings, blog posts, and client testimonials frequently need updating. You have the freedom to shape the CMS fields as per your requirements.
2. Add and Edit Schema Markup
Webflow's SEO tools allow you to add and edit 'schema markup,' a fancy term for a code that helps search engines understand the content on your website.
Using schema markup, you can tell search engines exactly what each part of your site is about. For instance, you can label a section as a 'real estate listing,' so it's more likely to appear in relevant search results.
3. Animations and Interactions
Webflow also allows you to add animations and interactions to your website. For a real estate website, this feature can make your site more engaging and interesting to visitors.
For example, you could have property photos slide in from the side as someone scrolls down the page, or you could create interactive buttons that reveal more information when clicked.
#10: Hostinger Website Builder
Hostinger website builder provides an affordable and functional website-building solution.
It’s suitable for real estate agents or agencies on a tight budget but still wants a respectable online presence.
One of the key advantages of Hostinger's website builder is its affordability. While not compromising on essential features, Hostinger offers several budget-friendly plans. This makes it accessible for real estate agents who are just starting or those who are conscious about expenditures.
Features and Benefits
- Mobile Optimization
- Live Chat Integrations
- AI Tools
1. Mobile Optimization
With more and more people browsing the web on their phones, a mobile-responsive website is essential. Hostinger website builder automatically ensures that your real estate website looks good and functions well on various screen sizes, from desktops to smartphones.
2. Live Chat Integrations
Hostinger's live chat integration lets you interact with your website visitors in real-time. So, if someone has a quick question about a property or wants to know more about your services, they don't have to wait for an email response. They can just start a chat right there and get an immediate answer.
3. AI Tools
Hostinger has a website generation feature that uses artificial intelligence to create a basic website structure for you. You enter your information, and it comes up with a layout.
They also have an AI tool for creating a logo.
#11: Propertybase
Propertybase is a real estate platform designed to manage a real estate business.
It's for larger real estate agencies or brokerages looking to streamline operations and improve client relationships.
Propertybase goes beyond website building. It offers CRM functionalities, marketing automation, and transaction management features.
Features and Benefits
- MLS Integration
- Integration with Real Estate CRM
- Hyper-local SEO
1. MLS Integration
One of the features Propertybase offers is MLS (Multiple Listing Service) integration. This feature ensures that your website's listings are automatically updated from the MLS database.
This saves you time and ensures your clients can access the latest property listings on your website. It also adds credibility to your website.
2. Integration with Real Estate CRM
Integrating a CRM into your website means that all the data you collect—like who's visiting your website, what they are looking at, and any information they might provide through contact forms—gets stored and organized in one place.
This allows for more effortless follow-ups, targeted marketing, and better client relationships.
3. Hyper-local SEO
Propertybase offers hyper-local SEO (Search Engine Optimization) to make your website more visible when people search for real estate in your area.
By targeting local keywords and optimizing your website's content, you're more likely to get found by people actively looking to buy or sell properties in your area.
#12: Weebly
Weebly is well-suited for individual real estate agents or small agencies who need an affordable, straightforward way to create a web presence.
With its drag-and-drop functionality and an array of basic but effective features, Weebly aims to make website creation accessible to anyone.
It provides a platform where you can build a simple, clean website to showcase your real estate listings, connect with potential clients, and even perform basic SEO tasks to help people find you online.
Features and Benefits
- Integrated Contact Forms
- App Center
- Analytics
1. Integrated Contact Forms
The platform offers integrated contact forms that are easy to set up. This is crucial for a real estate agent because you need to showcase properties and generate leads.
The contact forms allow potential clients to reach out to you easily, and you can even set them up to capture specific information that will help you better serve your clients.
2. App Center
Weebly's App Center is a library of add-ons and extensions you can plug into your website. The benefit is that you don't have to hunt for these features or pay extra to a developer.
Select what you need from the App Center and add it to your site. This is particularly useful for real estate agents who want to include a mortgage calculator, a booking form for property viewings, or other real estate-specific functions.
3. Analytics
The platform offers built-in analytics that shows you data like the number of visitors, how long they stay on the site, and which pages they visit most. This information helps real estate agents determine which listings are getting the most attention or what content might need updating to attract more visitors.
#13: Shopify
Shopify is widely known as a platform for setting up online stores, but it can also serve as a functional website builder for real estate agents who want to integrate e-commerce features.
Let’s say you're selling real estate courses, digital products, or even merchandise related to your real estate brand. Shopify makes it easy to manage your property listings and online store in one place.
Features and Benefits
- E-commerce Capabilities
- Inventory Management
- Payment Gateways
1. E-commerce Capabilities
One of Shopify's features is its e-commerce capabilities. While this might not be the first thing that comes to mind for a real estate agent, it opens up new avenues for revenue.
You can sell anything from guides for first-time homebuyers to branded merchandise right on your website. The platform handles everything from product listings to payment processing.
2. Inventory Management
For those diving into e-commerce, managing inventory can become a significant concern. Shopify simplifies this with an easy-to-use inventory management system. You can keep track of how many items you have, set up alerts for low stock levels, and even integrate with dropshipping services if you don't want to handle products yourself.
3. Payment Gateways
Payment processing is another area where Shopify shines. The platform supports multiple payment gateways like PayPal and Stripe. This means you have the flexibility to offer various payment options to your customers, making it easier for them to make a purchase.
#14: iNCOM
iNCOM offers marketing tools, listing services, and client management features.
With iNCOM, you can build a professional-looking website, manage your listings, and handle client communications from one platform.
Features and Benefits
- Widget Management
- Language Translation
- Domain Syndication
1. Widget Management
You can add widgets to your website to make it more interactive for visitors. For instance, add a mortgage calculator or calendar to book property viewings. These widgets are easy to install and configure.
2. Language Translation
If you are targeting a diverse audience, this feature is extremely useful. Visitors to your site can easily translate all the content into a language they are comfortable with.
3. Domain Syndication
This feature adds flexibility to your online presence. You can direct as many domain names as you want to your single iNCOM website. Let's say you own multiple domain names that are variations of your business name or are related to real estate in some way. You can have all these domains point to your main site.
#15: Ylopo
Ylopo is another website builder platform geared towards the real estate industry. It's particularly strong in marketing, designed to help real estate agents and agencies gain an edge with dynamic marketing strategies.
Ylopo integrates advanced marketing tools and CRM functionalities right into the website.
Features and Benefits
- Recall Marketing Strategy
- IDX-Enabled Website
- Built-in CRM
1. Recall Marketing Strategy
This is a tool Ylopo uses to remind people about your website after they leave it. For example, if someone visits your real estate website but doesn't call you or fill out a contact form, this tool helps bring them back.
How does it work? It shows ads about your website, your listings, or open houses you might have when those visitors go to other websites.
2. IDX-Enabled Website
Ylopo's website can show property listings directly from the Multiple Listing Service (MLS). So, people can look for homes right on your website without having to go somewhere else.
3. Built-in CRM
The CRM helps you keep track of all the people interested in your services.
How to Choose the Best Real Estate Website Builder for You
Out of the 15, how do you pick the right one? We'll break down the key criteria you should consider to make an informed choice that aligns with your business goals.
Budget
The first thing to consider is how much you're willing to spend. Different website builders come with different pricing plans. Some might offer basic features for a low cost, while others might be more expensive but offer advanced tools.
Others have competitive pricing and many features— for example, you can build a website for Durable for $0. Knowing your budget will help you narrow down your options right from the start.
Ease of Use
You don't have to be a tech wizard to create a good-looking website. Consider how easy it is to use the platform.
- Can you edit pages easily?
- Is it simple to add images or update text?
You want a user-friendly website builder so you can focus more on your real estate business and less on figuring out how to run a website.
Features
Make a list of the features that are most important to you on a website.
- Do you need an integrated blog?
- What about a contact form?
- How about a scheduling tool?
Making a list will help you choose a builder with everything you need.
Integration Capabilities
You might already use other tools for your real estate business, like a Customer Relationship Management (CRM) system or an email marketing service.
Make sure the website builder you choose can integrate with these tools. This makes keeping all your business operations streamlined and in one place easier. Other website builders come with these tools already integrated. That makes them even better.
Customer Support
Last, check what kind of support the website builder offers. Do they provide a helpful customer service team, detailed FAQs, or video tutorials? You want to know you'll have support if you have any issues or questions.
How Do These Real Estate Website Builders Compare?
Here's how these website builders stack up against one another based on budget, ease of use, features, integration capabilities, and customer support:
Getting Started With Durable
Our platform is packed with features specifically for real estate businesses. That means your website will look great and have the functions you need to serve your clients better and grow your business.
It is designed to be easy to use, so you don't waste time figuring things out. Plus, you can customize your website the way you want it. We also provide priority customer support if you opt for our Business plan.
Otherwise, if you want to get online as soon as possible, you can get your website live for $0 with our Free Plan.
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