March 17, 2023
·
minute read

Durable + Construction Companies: A Quick Guide

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One of the biggest barriers to getting your construction company’s website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

Sound like a stretch? Fair enough. But try out Durable’s AI website builder for construction companies for free and see for yourself. And while you do, here are some construction-specific features and best practices worth trying out.

What makes Durable a smart choice for construction companies?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your construction business in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers these powerful features for construction companies.

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable construction business homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with construction companies in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Diamond Edge Group

Your hero image is the first thing new visitors to your construction company’s website see. It’s your chance to set the mood and establish your company’s identity. 

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to see what services you have to offer, or see information on some of your most recent projects.

The Services section

Credit: Daniel’s Construction

Unlike a hero image—which virtually every modern construction company’s website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to create a separate Services page, and link the items in your homepage’s Services section to it.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

Testimonials

Source: Expert Solutions

When it comes to construction services, testimonials go a long way toward establishing trust with potential clients.

The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients and get testimonials from them. A quick email or 5 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Project gallery

Credit: Fence Masters

An image gallery on the main page of your site lets you show off past projects and highlight the kind of services you offer. It helps build trust with potential clients, while demonstrating your workmanship and skill.

To include an image gallery on your main page, go to Add section > Gallery. Once the section is added, use the edit button to choose up to 12 images, and toggle between grid and carousel views.

Business location

Credit: J&A Construction Services

Including the location of your office on your homepage helps give your business legitimacy—it shows you aren’t a fly-by-night operation. It will also make it easier later when one of your clients inevitably loses your business card but needs to figure out where to mail your check.

To include a map to your location on your site, go to Add section > Location.

Value-add content for your Durable construction website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a personal trainer or coach.

Your Services page

Credit: HRD Construction

Even if you list some of your construction services on the main page of your site, a dedicated “Services” page gives you the chance to go into greater detail about each one, while potentially highlighting more niche services that might not fit on the main page. Consider linking each section on your “Services” page to an image gallery of past work you’ve done in that category. 

Your About page

Credit: Münch Bau

An “About” page lets you add some personality to your construction company’s website. It’s a chance to talk about your company’s values, and the kind of work you do. But it’s also a chance to talk about your own experience in the industry and your qualifications, as well as the experience and qualifications of those on your team.

Your blog

Credit: MichConn Property Services

When you think of marketing for construction companies, a blog may not be the first thing that pops into mind. But contractors and professionals in the trades often have unique perspectives on industry developments, products and materials, and area-specific issues (like zoning and infrastructure) that mainstream media overlooks. A blog can draw more traffic to your site through Google search, while also demonstrating your experience and expertise. 

Your Contact page

Credit: HRD Construction

Creating a separate contact page lets you go into a bit more detail about what kind of information you need from prospective clients, so you spend less time following up with leads, trying to get specifics from them so you can write a quote.

Your Projects page

Credit: HRD Construction

Consider including a gallery of past projects, including information about your clients (with their consent), the scope of the work, and unique challenges you overcame completing them. It’s another piece of marketing that establishes your trustworthiness and expertise. Plus, you work hard—you have the right to show off once in a while

Still getting the hang of Durable? Learn more about AI website builders.

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