February 22, 2023
minute read

Durable + Car Detailing: A Quick Guide


One of the biggest barriers to getting your car detailing business’s website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

But don’t just take our word for it—try out Durable’s AI website builder for car detailing businesses for free. While you do, here are some car-detailing-specific features worth trying out.

What makes Durable a smart choice for car detailing businesses?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your car detailing business in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for car detailing businesses:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable car detailing homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with car detailing businesses in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: CK’s Minor Details

Your hero image is the first thing new visitors to your car detailing website see. It’s your chance to set the mood and hint at what you have to offer.

In the Durable website editor, you can select from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. Some car detailing businesses have their CTA point to their Services or Contact pages.

The Services section

Credit: Alliance Detailing 

Unlike a hero image—which virtually every modern real estate website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to link to separate, detailed services pages where potential customers can learn more.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

Your About section

Credit: Kings Detailing

Car detailing is a personal service, and the About section on your main page is your opportunity to talk a bit about who you are, your experience in the industry, and what you have to offer clients. 

To generate an About section for your page using AI, go to Add Section>Text. You can edit the text in detail once it has been generated.


Credit: CK’s Minor Details

Testimonials are a great way to establish trust with leads and advertise some of your car detailing business’s greatest strengths.

The easiest way to get testimonials is to reach out to past clients. If you haven’t already, consider making it part of your regular routine to follow up with clients and get testimonials from them. A quick email or 10 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Embedded video

Credit: Miskovic Auto Detailing

Potential customers increasingly expect video content from businesses. Consider adding a video to your main page demonstrating some of what your car detailing business does: A high-speed walkthrough of an interior clean, before and after videos, or an oddly satisfying pressure wash job

The Durable website editor makes it easy to add videos to your page. Select Add section > Video. Then add the link to the YouTube or Vimeo video you’d like to embed.

Locations Served section

Credit: CK’s Minor Details

Your potential customers are largely determined by your location. Consider including a section covering the areas you serve (if you’re a mobile detailing service), or else include your location so potential customers know how far they have to travel to reach you.

To create a list of areas served similar to the example above, go to Add Section>List in the site editor. To embed a map with your business’s location on it, go to Add Section>Location.

Value-add content for your Durable car detailing website

Beyond your homepage, Durable will help you create a variety of pages for your website that add value for potential and existing customers.

Pricing pages

Credit: CK’s Minor Details

You probably already know how difficult it can be to answer the question “How much does car detailing cost?” There are many factors to consider: The size and type of vehicle, which services the customer expects, and just how big (and dirty) the job is going to be.

Consider taking a deep dive with a pricing page separate from your main page, where you have space to break down all the factors that affect the price of a detailing job. It will never be as accurate as a custom quote, but potential customers may appreciate having a ballpark figure in mind before they call you.

Individual service pagess

Credit: Blue Horizon Detailing

It’s unlikely the main page of your site will have enough room for you to break down, item by item, everything that’s involved in an interior clean or a full exterior restoration. Instead, link from your services section to a separate page for each service you offer. You’ll have the chance to cover all the details without crowding your main page.


Credit: Miskovic Auto Detailing

Your Gallery page is where you show off some of the more stunning examples of the work you do. Even if your main page includes a gallery section, a separate page gives you space to include all your best photos. This is your chance to show customers what add-ons like ceramic coating or paint correction can do for their vehicles.

Your Contact page

Credit: Alliance Detailing

While many potential customers are happy to call you directly, some may prefer to reach out by email. A Contact page can be a useful tool for making sure that introductory email is useful, and includes all the information you need to give your new customer a quote.

The form on your Contact page can be as minimal or as detailed as you like. A more detailed form helps you gather more info about leads and prepare an accurate quote.

Go to Add section > Contact form. Once the section is added, you can edit it to add more input fields, such as “Address” or “Phone Number”:

Still getting the hang of Durable? Learn more about AI website builders.

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