February 27, 2023
·
minute read

Durable + Bookkeepers: A Quick Guide

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One of the biggest barriers to getting your bookkeeping website up and running is the time it takes to find, hire, and consult with a web designer. 

When you use Durable, you skip that step, and still impress potential clients with a contemporary, professionally designed website that looks great on mobile.

Try out Durable’s AI website builder for bookkeepers for free. While you do, here are some bookkeeper-specific features worth trying out.

What makes Durable a smart choice for bookkeepers?

Durable’s AI website builder uses artificial intelligence to plan, design, and lay out a website for your bookkeeping business in seconds. If you struggle with writer’s block, it will even create content for each section of your site.

Something need changing? Your new website is 100% customizable. Or, if you want to start fresh, just tell the AI website builder—it’ll create a brand new design from scratch.

Besides our AI website builder, Durable offers a these powerful features for bookkeeping businesses:

  • Built-in CRM. Durable’s client relationship management (CRM) platform integrates with your site, making it easy to capture, track, and manage leads.
  • Google Ad writing. Advertising your business on Google? Our built-in ad writer generates Google Ads you can run ASAP to attract new business.

What to include on your Durable bookkeeping homepage

Here are some of the sections Durable can create for you on your homepage. Each is designed with bookkeepers in mind. Take some time to experiment with Durable’s AI website builder and see what works for you.

The hero image

Credit: Virtuous Bookkeeping

Your hero image is the first thing new visitors to your bookkeeping website see. It’s your chance to set the mood and establish your company’s identity. 

In the Durable website editor, you can choose from a variety of high quality stock photos selected by AI, or upload your own image. Write your own greeting and introduction, or have AI generate something for you. Anything the AI creates is fully editable.

The hero image is also a good place to feature a call to action (CTA), typically a button or link leading to another part of your site. For instance, the CTA on your page may invite visitors to book a free consultation.

Services section

Credit: Bookish Delight

Unlike a hero image—which virtually every modern bookkeeping website features—a Services section is optional. However, it’s a great way to filter out prospects who aren’t a good fit, while encouraging good potential leads to keep scrolling.

Your Services section doesn’t need to be incredibly long or in-depth—a few images with descriptions of the services you offer will do. Eventually, you may want to create a separate Services page, and link the items in your homepage’s Services section to it.

In the Durable website editor, select Add Section > List. The editor will generate three images with accompanying text, which you can then edit.

About section

Credit: Blue Group Booking

The About section of your main page is a place to talk a bit about who you are, your business’s vision and values, and what you’re able to offer clients. By default, when you create a main page for your bookkeeping business website, an About section will be generated for you. 

Testimonials

Credit: 209 Mobile Bookkeeping

When it comes to bookkeeping, nothing does more to help establish trust with potential clients than solid testimonials.

The easiest way to get testimonials is to reach out to clients. If you haven’t already, consider making it part of your regular routine to follow up with past clients—or check in with current, long-term clients—and get testimonials from them. A quick email or 15 minutes on the phone can net you a powerful piece of marketing.

The Durable website editor provides a specific feature for testimonials. Select Add section > Quote/testimonial. The editor will generate text which you can then edit.

Multiple testimonials appear in a carousel, each testimonial cycling through every few seconds. 

Your Calendly

Credit: A fictional bookkeeping company

Durable gives you the ability to embed your Calendly on the main page of your site. This is a great way to let prospects immediately book a consultation call. A fifteen minute video call with a client could eliminate a lot of email back-and-forth that would eat up your time otherwise, and help you make a more significant connection with leads who are considering your services.

Office location

Credit: The Book

Even if you never meet in person with your clients, being upfront about your location is important. Small business owners often prefer to work with other small businesses in their community. Plus, sharing your location helps build trust with potential clients. 

To include a map to your location on your site, go to Add section > Location.

Contact form

Credit: AIS Consulting

A contact form on the main page of your site makes it easy for clients who want to book a consultation or get a quote from you to reach out immediately. They may find it all too easy to learn about your services and get excited about improving their bookkeeping system, only to let procrastination slow them down. Give them the chance to act on their impulse to hire a bookkeeper for their business. You know they won’t regret it.

To add a contact form to your main page, select Add section > Contact form.

Value-add content for your Durable bookkeeping website

Beyond your main page, Durable will help you create a variety of pages for your website that add value for clients, potential clients, or anyone who wants to know more about what you have to offer as a bookkeeper.

Your Bio page

Credit: New Leaf Bookkeeping, a fictional bookkeeping company

Your personal brand as a bookkeeper is a big part of what helps attract new clients to your business. Consider including a separate page featuring your bio—including a headshot, a list of certifications, and a bit about your experience in the industry. Potential clients are much more likely to connect with an individual than with a business.

Your Services page

Credit: Baloo

For a business owner new to bookkeeping, who doesn’t know exactly what it involves, hiring a bookkeeper may be intimidating. By dedicating a page of your site to the services you offer, you can break down in greater detail exactly what you do for your clients. That not only makes bookkeeping less intimidating, it helps get prospects fired up for the improvements a professional bookkeeper will bring to their business.

Blog

Credit: New Leaf Bookkeeping, a fictional bookkeeping company

A blog for your bookkeeping business is a great way to educate your clients about bookkeeping while demonstrating your skills as an expert communicator. Keeping an up-to-date blog can also improve your website’s performance in Google search results. To add a section with links to blog posts, go to Add section > List.

Still getting the hang of Durable? Learn more about AI website builders.

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