Running a small business means juggling countless tasks — from managing customers and inventory to delivering services. Social media often feels like another overwhelming responsibility on an already full plate.
But the reality is, social media is a powerful tool for attracting customers, increasing brand visibility, and driving sales.
The good news? AI-powered social media tools can help simplify the process, making content creation, scheduling, and engagement easier than ever.
With so many AI tools available, how do you know which ones are worth your time? We’ve rounded up the best AI social media tools for 2025 to help you create, automate, and optimize content like a pro.
How AI Is Changing Social Media In 2025
AI is completely transforming the way small businesses approach and manage their social media.
What once required an entire marketing team can now be handled by smart tools that assist with everything from writing captions to editing videos and analyzing performance.
With AI, you can:
- Generate engaging captions instantly.
- Edit and enhance videos in seconds.
- Automate social post scheduling for peak engagement times.
- Gain insights on what’s working (and what’s not).
While there’s no denying there’s an increase of AI-generated content in our feeds, that’s not necessarily a bad thing. AI is leveling the playing field, making it easier for small business owners to compete with big brands.
With the right AI tools, you can automate the time-consuming parts of social media and focus on what really matters — building relationships with your audience, following the right trends, and growing your business.
Simply put, AI isn’t replacing creativity on social media — it’s amplifying it.
Pro Tip: While AI is great for social media, you still need a professional website to turn followers into customers. That’s where Durable’s AI-powered Website Builder comes in.
Durable’s AI Website Builder makes it easy to create a professional, optimized site in minutes with customizable templates, built-in SEO, and mobile-friendly designs.
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How AI Social Media Tools Can Help Grow Your Business
But how can AI social media tools work for your business?
AI goes beyond just simplifying social media — it helps you make smarter decisions, create engaging content, and grow your audience more effectively.
Here are some key ways these tools can benefit your small business.
#1. They Help You Save Time:
By automating repetitive tasks like scheduling posts and responding to comments, you get some time back on your side to focus on the big picture,
#2. They Help You Create Better Content:
By using AI to generate engaging captions, edit videos, and design on-brand graphics, your small business can share content that’s on another level to your competitors and is aligned with your personal brand.
#3. They Help You Optimize Your Performance:
Many AI tools for social media can give you insights and data into what’s working and what’s not. This can help take the guesswork out of your social strategy and focus your efforts on the things that will truly grow your business online.
#4. They Help You Boost Engagement:
AI social media tools help you post at the right times, use timely hashtags, and even interact with followers automatically. That means you’ll stand a much better chance of getting your content seen by the best audiences and at optimum times.
#5. They Help You Run Better Ads:
Running ads or sponsored posts on social media can be costly, so before you put budget aside for ads, you want to make sure you have the best chance at converting. AI-powered tools (like Durable’s AI Google Ads Writer) can help you write ad copy that drives engagement, promotes your business, and converts into customers or sales.
Things To Look for When Choosing an AI Social Media Tool
Not all AI tools for social media are created equal.
When choosing the best social media AI tools for your business, we recommend that you look for:
- Ease of Use: You don’t have time for a steep learning curve. Pick a tool that’s intuitive and simple.
- Automation: The whole point of AI is to save you time. Look for tools that can automate scheduling, captions, and engagement.
- Customization: AI should help you create content that fits your brand, not just generic posts.
- Price: Keep your business budget in mind before you commit to a new tool. Many AI tools have free versions or affordable plans for small businesses.
- Integration: Ensure the tool works with your favorite platforms (Instagram, Facebook, TikTok, etc.).
- Scalability: Choose a tool that can grow with your business, whether you’re a solopreneur or building a team.
- Reliability: AI tools should work seamlessly without frequent bugs or downtime.
The Best AI Social Media Tools for Small Businesses in 2025
AI-powered social media tools come in all shapes and sizes. It all depends on what you need out of them. Is it design, writing, videos, or engaging with your online community?
Whatever the case may be, we’ve researched some of the best AI social media tools out there — so you don’t have to!
Here are our top picks:
- Canva for creating on-brand social posts.
- CapCut for AI-powered video editing.
- Notion for brainstorming and ideation.
- Durable AI Ads Writer for top converting ads copy.
- Buffer for social scheduling and analytics.
- Lumen5 for turning blog content into videos.
#1. Canva: Best for Creating On-Brand Social Posts
Canva’s AI-powered design tools help you create social media graphics, carousels, and even videos without needing a graphic designer.
Key features:
- AI-powered design suggestions that help your content perform.
- Instant resizing of content for different social media platforms.
Review:
Whether your small business needs Instagram posts, Pinterest pins, Facebook ads, or even short-form videos, Canva is one of the best AI tools out there for content creation.
With Canva’s Magic Design, you can upload an image or enter a few keywords, and AI will instantly generate ready-to-use templates tailored to your brand’s style. Canva also knows that resizing images for different social media platforms can be a bit of a challenge. That’s why they’ve created the Magic Resize tool, which automatically adjusts your design based on the social platform, saving you tons of time.
Price: Free plan available; Pro starts at $12.99/month.
#2. CapCut: Best for AI-Powered Video Editing
CapCut is an AI-powered video editing app that makes cutting, trimming, and adding effects effortlessly. If your small business requires a strong presence on TikTok, Instagram Reels, and YouTube Shorts, this might be the AI social media tool for you.
Key features:
- Auto-captions and text overlays.
- AI-powered background removal.
Price: Free plan available; Pro starts at $9.99/mont.
Review:
With AI-assisted cutting and trimming, CapCut automatically detects the best moments in your footage, saving you a chunk of time.
“My favorite tool would definitely be CapCut for mobile,” shares Kiyosha Teixeira, founder of Scotch Bonnet Studios and social media manager for Unbounce. “It’s literally an all-in-one editing tool and has every feature, sound, and font you could think of.”
This AI-powered tool has an auto-caption feature that generates accurate subtitles instantly, which makes your videos immediately more engaging and accessible. There are also pre-set video effects, transitions, and filters that you can use to create eye-catching content in a jiffy.
#3. Notion: Best for Idea Generation and Content Planning
Notion isn’t just a note-taking tool — it’s a powerhouse for brainstorming, structuring content ideas, and organizing your entire social media calendar. If you need an AI assistant to streamline your creative process and keep everything in one place, Notion AI is an excellent choice.
Key Features:
- AI-powered brainstorming to generate content ideas and campaign themes
- Ready-made templates for organizing social media posts and schedules
- Automated content outlines to help structure your posts and campaigns
Review:
For small business owners juggling multiple content streams, Notion AI simplifies the process by offering structured ideation tools and intelligent organization features. Whether you need inspiration for social media campaigns, blog posts, or promotional content, Notion AI helps refine your ideas and map them out effectively.
As social strategist Kiyosha shares: “For ideation conception, copywriting, and planning out distribution schedules, I love Notion! It keeps me super organized.”
With Notion’s AI-driven templates, you can keep content plans structured, collaborate seamlessly with your team, and maintain a consistent posting schedule without the overwhelm.
Price: Free plan available; Plus starts at $12/month.
#4. Durable AI Ads Writer: Best for Writing Copy that Converts
While you may know us for our AI Website Builder, Durable is also a pro at generating engaging content for your site and ads.
While it’s primarily designed for ads, Durable’s AI Google Ads Writer can write highly (and we mean highly) persuasive social media captions. So whether you need post captions or ad copy for your socials, we’ve got you covered.
Key features:
- AI-generated, conversion-focused copy tailored to your audience.
- Works seamlessly for social media captions and ads.
- Saves time while maintaining a professional and engaging brand voice.
Review:
If you’re looking to create persuasive ad copy without spending hours brainstorming, Durable’s AI Google Ads Writer is a must-try. By simply inputting your business type, preferred tone, and a few key details, you’ll receive engaging, high-performing copy in seconds.
As a major time-saver, this tool ensures your social media and ad content remain effective and consistent with your brand voice.
Price: Free.
Want to try it out? Generate your first ad with Durable now →
#5. Buffer: Best for Social Media Scheduling and Automation
Buffer isn’t just a scheduling tool — it’s a powerful AI-driven assistant that helps small businesses plan, automate, and optimize their social media strategy. If you want to schedule posts efficiently and ensure maximum engagement, Buffer could be the right tool for you.
Key Features:
- AI-driven content suggestions to enhance engagement.
- Automated post-scheduling and multi-platform publishing.
- Performance analytics to track engagement and growth.
Review:
Buffer’s AI-powered scheduling and content suggestions make social media management a breeze for small businesses. By analyzing engagement trends, Buffer determines the best times to post and provides actionable insights to improve content performance.
For small business owners looking for an easy-to-use tool that saves time and enhances their strategy, Buffer is an excellent choice.
This AI-powered social media manager tool also suggests content tweaks based on past performance, ensuring that your posts achieve maximum reach and engagement.
Price: Free plan available; paid plans start at $15/month.
#6. Lumen5: Best for Turning Blog Posts into Videos
If you’re short on time and resources, repurposing content is a great strategy. Lumen5’s AI transforms text into engaging social media videos, making it a great tool for this purpose.
Perfect for those who don’t have the time (or the budget) for video production, Lumen5 offers a fast, affordable, and beginner-friendly way to create high-quality videos without needing editing experience.
Key features:
- AI-powered video creation.
- Smart scene selection.
- Customization tools.
- Auto-suggested images, music, and text.
Review:
You can take content like blog posts, articles, or even bullet points, upload them into Lumen5, and get ready-to-go social media videos. This AI tool automatically selects key phrases, matches them with relevant visuals, and generates a professional-looking video in minutes.
Using artificial intelligence for social media, Lumen5 suggests on-brand fonts, colors, and music to create videos that align with your business’s identity. The platform also provides AI-powered scene transitions, voiceovers, and animations, making it easy to create dynamic content that grabs attention on Instagram, TikTok, LinkedIn, and elsewhere.
Price: Free plan available; Pro starts at $19/month.
Which AI Social Media Tool Is Right for You?
AI is changing the social media game, making it easier than ever for small businesses like yours to create, post, and engage with your audience.
Whether you need help writing captions, editing videos, or scheduling content, the right AI tool can save you time and boost your results. And hey, who’s ever complained about getting some time back?
But remember — social media is just one piece of the puzzle. To truly grow your business, you need a website that turns followers into customers.
Durable’s AI-powered Website Builder creates a professional website for you in just 30 seconds with no coding or hassle.
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