NaturePure Cleaning Co.

When a local neighbor posted on Instagram seeking home cleaning services, Rebecca Hoekstra, thought, “I could do this,” and that’s when the idea for her natural non-toxic cleaning business, NaturePure Cleaning Co. came to life. “I'm the type of person who, if it's something I'm passionate about and believe in, I will pour my heart and soul into it. So I was like, it's time to start something myself.” In just a year, her cleaning schedule was completely booked, transforming what began as a side hustle into a thriving operating business.

To support her growing business, Rebecca knew she needed a website but was hesitant about the complexity of building one. After trying several platforms, she discovered Durable. “I’m such a perfectionist, and I can agonize over details. Durable helped me get something up quickly without overthinking it,” she shared. Durable allowed her to generate a professional-looking website in minutes, helping her reach new clients without the hassle of traditional website creation.

“Durable didn’t just help me get started — it’s become part of the daily operation of my business.”

‍While the website gave NaturePure Cleaning Co. a professional face, Durable’s customer (CRM) and invoicing tools became critical to her day-to-day operations. “I love that I don’t need to juggle multiple systems for my business. Everything’s right there.”

"Durable is a tool I rely on every day. From managing clients to invoicing, it’s given me the freedom to focus on doing what I love — cleaning and running my business — while handling all the backend processes smoothly."

Rebecca uses the customer tool to keep track of all client communications, client details, cleaning appointments, and interactions, ensuring that nothing falls through the cracks. She uses the invoicing tool to send her invoices quickly, apply any applicable discounts, and track payments. Both of these tools allow Rebecca to do what she does best — offering her clients incredible cleaning services.

“The website generator didn’t just give me a blank canvas — it gave me structure. It generated text I could easily edit, making it feel like I was polishing something existing rather than starting from scratch.”